Retailtainment: making people love your brand

Retailtainment
A photo wall for interactive photos at a theme park. The boy is real

 

Right now the UK is beginning to head out of the pandemic. The best news we’ve heard all year is that non-essential retail stores will be allowed to open from the 12th of April. For us, it’s exciting because we can get back to providing our tried and tested marketing tools to a wide range of businesses. Face in hole boards, photo walls, selfie boards, marketing standees and other props are what we do, each one carefully made by hand in our workshop. Our customers use them in shopping centres, retail parks, themed trails, amusement parks, trade shows and individual shops to boost engagement and increase sales.

Our interactive marketing props are part of what has been called ‘Retailtainment’. Sociologist George Ritzer described it as:

“the use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy.”

Retailtainment is nothing new really – it’s been going on since humans began to trade. Think of market vendors singing songs to draw attention to their wares, which scales up to the same thing as the Macy’s Thanksgiving Day Parade in the USA and the John Lewis Christmas advert which always features an emotional song that gives people warm fuzzy feelings.

Our colourful, often funny marketing props appeal to people’s desire to get involved and have fun. They are mainly visual, which encourages people to take photos, which they often share. And the great thing is that as people interact with a photo board or other prop, they are actually interacting with the brand that is displayed on it. This leads to brand familiarity and helps to keep the brand top of mind.

Retailtainment marketing
These folks will remember their visit to North End Market.

Other engagement features can be added to the boards. Hashtags, URLs, competition info, phone numbers, QR codes – these encourage people to explore the brand further. We also make Augmented Reality boards that work with an app. Scan the code on the board and a range of audio and video marketing media spring to life on the smartphone screen.

Let’s celebrate the reopening of non-essential retail stores on the 12th of April!

Boost your brand for the great reopening! Try a bit of retailtainment. Call us on 01842 337 100, email us or use our contact form.

 

Everybunny loves our Easter boards. They’re 24 carrot gold!

Do you like to celebrate Easter? Know what a simnel cake is and how to make one? Were these part of your childhood: easter egg hunts, hot cross buns, maypole dancing?

You might like to brighten up Easter even more this year with one of our Easter-themed stand up boards. They offer a great photo opportunity and the results can be really funny.

Here are some examples from our current range. We also make face in hole boards and giant cards to order, so if you have an idea for a unique card, send us your ideas (or artwork if you have it) and we’ll design and make you a one-off special!

chocolate-easter-photo-cutout
Chocolate Easter Egg with bunnies
Easter party face in hole board egg chick
Easter Egg and Easter Chick
Easter party face in hole board Bunny Chick Lamb
Bunny and Egg with Chick and Lamb
Easter Bunny and Hot Cross Bun face in hole board
Easter Bunny and Hot Cross Bun

Check out our range of seasonal boards here

As well as face-in-hole boards, we can also make any design into a giant mega card up to six feet tall! These enormous cards definitely make a statement. They are popular with teams and workplaces, such as when a department gets a giant card designed to show their appreciation of a team member, manager or of the team itself. There is plenty of space for everyone to sign and write their own message inside the card. The jumbo cards are double-sided just like a regular greetings card, with a message printed inside and space to write messages in whiteboard marker. They come in four different sizes from very large to as tall as a man! Check out our mega cards here.

Easter card giant card
An example design for the outside of a giant mega card

Hot cross puns

Apologies for this: *Pun warning* We are very egg-cited about our Easter face in hole boards and mega cards. Make your April party guests happy bunnies with a face in hole board – they’re 24 carrot gold!

Email us or call 01842 337 100 to find out more.

Photo boards for councils, events & tourism

Photo boards can’t be beaten for raising awareness and providing photo opportunities at local council events and tourist attractions. This Summer should see the return of such events up and down the land, and people are going to be in a buoyant mood. Fun, colourful photo boards are just the thing to get people interacting with events and taking amusing photos.

We have a long history of providing boards for local events and tourist spots. They are durable enough to be brought out year after year because we use UV-protected anti-fade inks and weatherproof PVC board. A single investment can provide recurring value if the event happens every year, or if it moves around different sites.

Photo boards are shipped flat packed and assembly into a standing board takes a few minutes by attaching the metal feet with the bolts provided. Full instructions are included.

We design the boards using artwork provided by the client, including logos, fonts, colours and images. If none is available, our in-house designers will create a design and run it through several proofs until the client is happy. Then we print it on our state-of-the-art large format printers, attach it to lightweight industrial PVC board, and include sturdy metal feet to keep it upright. Here three basic stages of the design process for one board we made for St Albans Food & Drink Festival.

Photo boards for councils and tourist boards
Initial sketch
Photo boards for councils and tourism marketing
Rough draft
Photo board for council tourism events
Finished board

If there is good communication then we are usually able to produce a board within 5 working days. However, getting in touch somewhat earlier than that before the board is needed will give us a bit more time for revisions and shipping.

There is a variety of options including freestanding boards, selfie boards (small portable face in hole boards for carrying around by hand), folding boards for ease of transportation, AR boards for use with apps, large panoramic boards, and more. See these options here. The purpose of all of them is to boost engagement with the public and create memorable photos carrying the event name and hashtags, URLs, etc.

Photo Boards for local events

Here are a few more examples of boards we have made for local events and tourism. What will yours look like?

PR for Councils and tourist boards

 

 

 

 

 

 

 

 

Advertise council tourist events

 

 

 

 

 

 

 

 

Marketing local tourist attractions

 

 

 

 

 

 

 

 

Tourist board marketing

 

 

 

 

 

 

 

 

Local events marketing tourist

 

 

 

 

 

 

 

 

Advertising local tourist attractions

 

 

 

 

 

 

 

 

To discuss options for a local council/tourist campaign, call us on 01842 337 100, use the contact form or email us.

 

Giant Mother’s Day Cards!

Flowers, gifts, cards and lots of appreciation – these things are traditional on Mother’s Day. But if you really want to show her how special she is, we have a super-special card for you – one that is truly memorable. This one is not going in the bin a few days after Mother’s Day. Why? Because it wouldn’t fit!

Introducing the giant Mother’s Day card. It comes in three sizes that dwarf ordinary cards. The biggest is 183cm tall or 6 feet! The one pictured below is the second-biggest.

Jumbo size card for Mother's Day

 

We produce these in up to 5 working days, and Mother’s Day is on the 14th of March this year. So get your order in pronto!

Your giant Mother’s Day card can have a picture on the outside that you send to us – maybe a good one of Mum or a family scene, it’s up to you. We’ll print it onto semi-rigid PVC (no floppy cardboard here) in super high-resolution with vibrant colour.

Inside can be printed with a design and message, plus a space to write in with a whiteboard marker. The format is just the same as an off-the-shelf card, but these mega cards are personalised and, well, huge.

Ordering is easy. Hit our site and look for Mother’s Day Mega Card. It’s easy because it’s the first one on there right now. Pick a size and the price will display above it. Hit Buy Now and go through checkout. Then email your photos to our designers at artwork@eventstuff.ltd.

Giant Mother's Day cards

We’ll design the card and send you a proof by email. If you’re happy with it, full steam ahead – you will have your card within 5 working days. If you would like changes made, our designers will correspond with you until you are completely happy.

We think you’ll love our Mega Mother’s Day cards. More importantly, so will she!

Order online now

Jumbo cheques for prize givings

Have you ever wondered who makes the jumbo cheques that people pose with for photos at big prize givings? Well, it’s us!

Jumbo cheques printed

We design them ourselves, or we use artwork that the prize-giving company send us. Then we print them in high resolution onto PVC board. This material is lightweight but stiff and weatherproof. No floppy cardboard cheques here. We produce the jumbo cheques as quickly as possible so as not to miss the prize giving ceremony, and ship them out to wherever they are needed.

We can make one-off jumbo cheques that are permanently printed with the prize amount. Alternatively we can print re-usable ones that have the amount area left blank. It can be filled in with whiteboard marker by hand, then wiped clean and used at the next event.

The biggest cheque we make is 200 x 100 cm, which as far as we are aware is the largest presentation cheque available online in the UK today. We try to cater for all needs, though, with a range of three sizes: Mini (100cm x 50cm), Maxi (150cm x 75cm) and Mega (200cm x 100cm).

Here’s an example of a company using our jumbo cheques. BOTB are famous for their supercar competitions where players enter a spot the ball competition to win a highly desirable car and a cash prize. They publish the name and photo of each winner after each competition has been judged. In this example the lucky winner was Kashif Mumtaz. He was unable to travel to receive his cheque due to COVID, but there it is in the photo alongside the car he won.

Jumbo cheques prize giving

Another Jumbo cheque example is one we made for Omaze, whose Million Pound House Draw supports charitable causes. In this case the cheque is for a £250,000 donation to Teenage Cancer Trust. As you can see, the cheque is huge but the recipient is not struggling to hold it up because it is made of lightweight PVC board.

Charity donation giant cheque jumbo cheques

Need a cheque for a prize giving or charity donation? Simply head over to our Megacheques website, pick a size, insert your text and place your order! We send you a PDF proof for your approval before it goes to print.

Any questions? Call us on  01842 337 100 or email office@eventstuff.ltd

Giant Valentine Cards to take their breath away

Jumbo Valentine's day cards
Printed with a photo sent to us by the customer, with their own personalised message inside

Valentine’s Day is fast approaching, and a last-minute box of chocolates just won’t do, especially when everybody needs some extra love right now. Perhaps this year you can’t be close to the object of your desire. Or perhaps you can, and need to let them know how much it all means. Either way, the fourteenth of February is on its way – so don’t just pick up a weeny little card at the supermarket like everyone else. Say it loud with one of our GIANT Valentine’s Day cards!

Up to a metre and a half tall, mega Valentine’s Day cards leave no doubt about your affection. They aren’t made of cardboard but semi-rigid PVC, so in theory you could give your card to your beloved outdoors in the rain – which would be quite romantic as long as you let them have the umbrella! The PVC material also makes them stiff enough to stand up on their own.

These are the biggest cards available on the web. They are double-sided with a message on the inside just like the titchy little normal cards people usually give to each other – but their sheer hugeness is guaranteed to take their breath away. Even the smallest (50 x 75 cm) will dwarf any normal card. In case you are wondering if such a giant card will get damaged in the post, we send it to you flat packed in strong cardboard!

Giant Valentine cards are not only for romance. They are also a fantastic gift for organisations. See an example below of how one group presented a card to the hardworking staff of an NHS hospital.

Giant Valentine's Day cards
A message printed on the inside of a giant card. You write it, we create it!
Giant Valentine cards UK
This card was presented to the staff at Arrowe Park Hospital, who had in-quarantine people returning from the Wuhan area at the start of the pandemic
Jumbo Valentine Cards UK
The inside of the Arrowe Park Hospital card was left blank to allow space for messages

Back to romance again – and here’s one way of expressing love during the pandemic.

COVID Giant Valentine Card
Love knows no boundaries …

Order your giant Valentine cards from our Mega Cards Page or call us on 01842 337 100.

 

COVID Vinyl Floor Stickers

COVID-19 vinyl floor stickers signs markers

Guide footfall around premises and support safe working practices with eye-catching COVID-19 safety floor stickers.

Floor stickers are now available to support our hand sanitiser stations. The vinyl markers come in a wide variety of designs that encourage social distancing, mask wearing, hand sanitising, one way systems, and other COVID-safe practices. They are available in 3 types of vinyl to suit indoor and outdoor spaces, different levels of durability and ease of removal. Find the right signs for your premises in our catalogue and order in packs of 5 to 100.

There are off-the-shelf floor stickers in a variety of shapes and sizes, or branded designs with your logo and company colours at no additional charge.

The catalogue includes designs suitable for indoor or outdoor floors, walls, lifts and stairs. All designs are available in 3 types of vinyl.

Vinyl types

Standard indoor vinyl

Anti-slip, scratch and scuff resistant. B1 fire rating. Ideal for short to mid-term floor signs in public indoor spaces.

Premium indoor vinyl

Indoor floor vinyl with a textured laminate. Higher quality print finish and good scuff resistance for higher footfall. Low residue adhesive for easy removal of temporary floor signs. B1 fire rating.

Premium outdoor vinyl

Multi-layered structure for strength, flexibility and crack resistance. Specially engineered for application to outdoor pavements, tarmac, walls and concrete. High scratch and scuff resistance, strong anti-slip properties and B1 and M1 fire ratings.

social distancing vinyl floor sticker

COVID one way floor sticker Vinyl COVID floor signs

Sizes range from 300x300mm to 1200 x 1200mm. The shapes are designed for the most common floor areas such as entrances and exits, aisles and stairs. All designs come in a choice of colours. We can match your company colours on request at no extra cost, and add your logos and other branding.

Use the form here to let us know your requirements and we’ll get straight back to you.

Hand Sanitiser Stations for Conferences and Exhibitions

Hand Sanitiser Stations for conferences and exhibitionsOur robust, weatherproof hand sanitiser stations offer a double opportunity for conferences, exhibitions and trade shows. They work as pieces of branded signage and also invite people to sanitise their hands to comply with government guidelines. Placed at the entrances and exits of events, they project a professional image that shows that the event organisers are doing their best to keep attendees safe. They can also be used by individual exhibitors at their stands to show that they are doing their bit for public health, with their logos prominently displayed on the hand sanitiser board.

There’s an option for boards that run on castors, which means the stations can be easily manoeuvred around the venue to wherever footfall is highest at any given time. This is especially useful on the larger hand sanitiser station boards. Both castor and non-castor models stand on sturdy wide feet for stability as people use them. The stations arrive flat-packed along with their aluminium feet which are attached easily by 6 bolts using a 10mm spanner. Assembly takes just a few minutes.

We can also make them double-sided which increases the capacity of sanitiser provision and makes them even more useful in busy areas. For example, if positioned near an entrance, people can use them as they enter and leave.

COVID-19 hand sanitiser stations
Branded hand sanitiser stations come in a range of sizes and configurations

 

The stations come with securely mounted alcohol gel dispensers with a large capacity so they don’t need to be refilled so often. They work with any normal hand sanitiser gel. There is a range of sizes to suit your requirements, from a Standard Sanitiser Station with a fitted glove dispenser to large boards with multiple alcohol gel dispensers. All the stations are customisable with your logo and messaging. Choose an off-the-shelf design or work with our design team to create a bespoke hand sanitiser station designed and made to your liking.

Anyone organising gatherings of large numbers of people are going to need to provide hand sanitiser for the foreseeable future. Our stations make sense because they are customisable, built to your requirements, look professional and project a strong, responsible brand image for conferences, exhibitions and trade shows.

Enquire about hand sanitiser stations for your event