Prop up your business!

Here’s how you can spread the feelgood factor about your brand with a simple prop: a photo cutout board.

Santa and Elf Photo Face in the Hole Board Prop

Marketing people like to use fancy language when talking about trends. Here’s a quote from a well-known marketing consultancy:

‘The premise of experiential marketing is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience.’ [econsultancy.com]

If a brand event stirs up positive emotions in people, they are more likely to associate those emotions with that brand. It’s simple really. Making people feel good about your brand has a direct effect on your bottom line. Think Red Bull with its air races, F1 team and extreme sports events.

Your marketing might not quite be on the scale of Red Bull’s, but experiential marketing (the fancy term for giving your brand the feelgood factor by having folks interact with it in novel or entertaining ways) works well at any scale. If your budget doesn’t stretch to an F1 team, maybe try something more affordable to surprise and delight your customers with an interactive experience.

This could be as simple as having some kind of branded prop outside your shop or at a company event or in a public place. You could have a mobile juice bar covered in your logos. Or a giant version of your product that people can touch and play with.

Or dress up in a bear costume and roar about your brand.

Or… a branded photo cutout board! Also knows as Aunt Sally board, face in the hole board, character board or peep through board. Everybody has seen one somewhere, but they’re not only to be found at the seaside any more!

Motor Racing Custom Photo Board Prop

It’s something everyone can relate to and interact with. And when we’ve added your branding, people will happily snap away and create family or friendship memories – with your brand in them! People share their photos online, so a photo cutout board is a cost-effective marketing prop that just keeps on giving. So why not hire one to see how it brings people closer to your business, or buy one to use at any time of year and anywhere you have an event?

Here’s another ‘prop’ idea. Next time you have a company event, why not add some fun to it with a mini golf course? Putterfingers is Britain’s friendliest supplier of minigolf equipment and will get the equipment to you in good time for your event. It’s easy to set up and dismantle, and guaranteed fun for your guests.

Use Crazy Golf as an event prop for your networking

So get in touch with us to hire or buy a ‘prop’ to help create a buzz around your brand events!

Festive Party Planning

10 steps to Planning the Perfect Festive Party

Festive Party Planning

If you are the one with the job of planning your Christmas party, then we emphathise with you and the stress it can often cause.

Festive Party Planning

Here are our top ten steps for planning a festive get together.

1 – Venue and Date

This can be a difficult one if you have remote workers or those who travel to your business address.  Choosing a venue that is accessible to all, has adequate parking or a venue that can offer a packaged festive party plan with a cost per head, is usually the safest bet.

As for the date, get in early.  Offer a couple of dates and then go with the majority – there will always be someone that can’t make that date, so don’t feel embarrassed that a team member will be missing.

And of course, be prepared for some sore heads the next morning, which in turn can affect office productivity.

2 – Budget

Get this one clear from the off.  If you are solely in charge, have a quiet chat with the boss about the reality of how much things would cost for the size of the team you plan to be entertain.

Ideally settle this in September to allow adequate planning for the scope of event you and the business can afford.

3 – Guest List

Be clear about this too as it is important to establish whether partners and / or families can attend.  If you have a good year financially why not throw an all inclusive event so that your team feel valued for their achievements?

Communicate this early to ensure there are no assumptions from the employee or employer.

4 – Theming

Themes are always popular and getting the team to dress up add more fun to a corporate party.  This can be anything from a Winter Wonderland, a traditional Christmas theme or a Santa’s Grotto or workshop.

Props are easy to source and can be anything from a Rodeo Reindeer, Christmas Bingo, festive back drops, Santa and Elf hats for the party goers or even a fun fair if you can afford it.

You may even decide to run a competition for the best Christmas jumper worn on the night or run a festive pub quiz to keep your the party-goers engaged.

5 – Entertainment

Add something to keep everyone entertained.  Add some variety and novelty like a jukebox, magicians, casino table or festive photo board cutouts or a photo booth for fun memories.

Choose reputable suppliers in advance to ensure you get what you are expecting.  There is nothing worse than your main act not appearing, which leaves an uncomfortable gap in the evening’s festive party and unhappy party revellers.

6 – Table Plan

Choose wisely if not you might have something more explosive than your table crackers!  With larger tables, it would be a good idea to get all parties to move along a seat after each course to ensure the conversation continues to flow with the mulled wine.

7 – Event Management

Hire an event planner to do this for you.

If the budget won’t allow a planner, delegate this task to a couple of trusted team members to control the evening’s events who can still enjoy the fun.  After all someone has to control the tone of the event and ensure that everything goes with the flow, if not all that effort soon loses its sparkle.

8 – Eat, Drink and be merry!

Be sure to make sure everyone is replenished.  We have all been to those parties and get togethers where the hosts have fallen short on supplies – both food and drink.

Things to consider are those who may be driving, those with food allergies or intolerances and those that might have to leave early for babysitters.

Ensure the menu offers simplified foods and is in plentiful supply.  Christmas is the season for indulgence so make sure that this the case.  And don’t feel turkey has to be on the menu!

9 – Speeches and Awards

A perfect time to award staff members something for their achievements and for the Director to stand up and deliver a short ‘thank you’ speech.  This is a great post dinner activity and an opportunity to thank those that have excelled this year.

10 – Transport home

An important way to end the festive party (or start it!)  Organising transport to ensure everyone gets home safely is a must.  Why not hire a bus or coach to pick the team up from the venue and drop them back at the office?

This adds a nice touch to what will hopefully be a fantastic evening!

Happy Festive Party Planning!