Christmas Marketing Ideas to attract more business!

Christmas marketing ideas from photocutouts.co.uk
Now that gets your business noticed.

When the calendar ticks over into September, it’s time to put your Christmas marketing ideas into action. Not to start thinking about them but start doing them. That means that most of the thinking should have already happened, and September is the time to start acquiring the things you will need for the Christmas Marketing campaign. That might sound crazy, but it isn’t if you run a business. That’s just the way the marketing calendar works.

Why are we saying this? Because we make a range of tested and proven Christmas marketing materials for businesses of all sizes, and we hate to see people in a last-minute rush. We make them quickly enough – about a week from call to finished product on average – but often the calls come in during November or even December, and we find ourselves making things for stressed businesspeople who know they should have thought of their Christmas marketing ideas much earlier in the year.

What things do we make and how can they help with Christmas marketing campaigns? Here is a quick rundown.

Promotional Christmas Cutouts (standees)

Christmas promotional cutouts for marketing
Got any festive ideas for this type of standee? Talk to us and we’ll make them into a reality!

These are simply free-form, stand-up shapes that represent a product, a mascot, or anything you want as part of your Christmas Marketing efforts. We can make literally anything you ask for in terms of shape, size, design and colour. Get in touch to discuss your requirements.

Roller Banners for Christmas promotions

Roller banners for Christmas marketing ideas
Let everybody know about your Christmas marketing ideas with roller banners.

These are best for messages containing some text for the public to read (but not too much or they will lose interest!). Perfect for product promotions, Christmas messages, seasonal discounts, Black Friday deals etc. They can be placed anywhere and then rolled up for easy storage and used next year. See the roller banner options here.

Christmas Photo Boards

Christmas photo board marketing
An off-the-peg photo board with a space to add a company name.

These are proven to attract business. People can’t resist them when they are out Christmas shopping. Grab a seasonal ‘selfie with an Elfie’ in one of our off-the-peg Christmas photo boards or have your very own design that we will make for you, featuring your own product, brand or message! For a quick win, an off-the-peg design can be personalised to your brand by adding a name or logo. Have a look at Christmas photo boards here.

Christmas trail shopping centres
A Christmas Trail: shoppers had to find all of the Nutcracker boards and send photos of themselves in them.

For large venues like parks and shopping centres, a Christmas Trail featuring a series of photo boards can be a big hit with the public. Here’s the story of a Christmas Trail we made for an events company promoting Christmas shopping in town centres around the country: https://photocutouts.co.uk/blog/nutcracker-trail/

All you need is an idea and we can make it a reality. How about a photo board for each of the Twelve Days of Christmas, related to your business? We love helping with the ideas and design, so give us a call and we’ll create something based on your idea!

Giant Christmas Cards

Giant Christmas card
Promote your business with a Giant Christmas card up to 6 feet tall!

We make huge, oversized Christmas cards than can be ‘given’ to your customers as a thank you for their custom. They will stand up on their own and can be placed strategically so that customers see and read them. You can of course send one to each of your most valued suppliers or customers too. They will never forget it!

Create more visual impact this Christmas with one or more print products from photocutouts.co.uk. Ideas made reality. Call 01842 337 100, use our contact form

Trade show and expo booths: first impressions count!

Photocutouts.co.uk is the UK’s one-stop shop for visual elements at trade shows and exhibitions. We design and create striking branding props, face in hole boards, and promotional cutouts to maximise a trade stand’s visual appeal. Each item is created bespoke for each customer to build trade show and exhibition stands that really pop and project exactly the required image and message. Exhibitors up and down the country rely on us to make their trade show and exhibition stands look as good as they possibly can and draw in more business.

This is a quick run-through of the options available to anybody planning a presence at a trade show or expo this year.

Trade show face in hole boards

Quirky and different, a face in hole board can attract high levels of engagement from the public at trade events. A really fun board can draw attendees in who can’t resist having a photo memory of the event – and it will have your logo and artwork all over it!

Trade shows signage face in hole board

Trade show promotional cutouts

These are free standing boards that we cut to any shape required. This one happens to have a face hole in it, but they can be created without face holes and placed anywhere for maximum effect.

Trade shows branding props

Trade show photo stand-ins

These are like magazine covers with a large aperture to make it look as if the people behind have been ‘edited in’.

Trade shows branding photo stand in

Trade show photo walls

Large format walls with or without face holes, these create a great impression where there is enough space to display them.

Royal Albert Hall photo board

Roller banners

Portable roll-up banners that are a sensible use of space at trade events. 3 types to choose from according to requirements of space, flooring and portability.

Roller banners for branding and marketing

Vinyl banners

Tough, durable and weatherproof, vinyl banners can be taken to any event and set up in a couple of minutes. A-frame or wall-mounted with a choice of sizes.

Vinyl banner a-frame

All of the above equipment is durable and weatherproof and printed with the highest quality, fade-resistant inks in the industry. Got a trade event or expo on your calendar? Get in touch to discuss your needs.

Contact form

01842 337 100

Floor stickers for visual cues and branding

Our products are great for attracting people to events and venues. Once they are in, people sometimes need some visual guidance about where to go and what to do. There are also further opportunities to advertise to them. That is where floor stickers come in. Simple messages made of footfall-resistant vinyl applied to the floor are very effective. They can be seen in supermarkets, museums, trade shows and all kinds of venues and events where it is necessary to give visual cues and reminders to the public. We also make stair riser stickers which give visual cues as customers climb stairs.

Vinyl floor stickers can also be used for branding, either simply bearing a brand name and logo or doubling as branding plus visual cues for the public. Send us your own artwork and/or logos and text, and we will design floor stickers in the sizes required. We’ll send you proofs before printing. We will do our best to beat our competitors on price so ask us for a quote!

Floor stickers can be part of a full branding package including wall-mounted vinyl banners, A-frame and portable roller banners. You might like to add even more visual appeal with promotional cutouts – unique branding props made to any shape or size that give instant brand awareness.

Photocutouts.co.uk vinyl floor stickers are industry-standard and have the following features:

  • R10 to R12 anti-slip rated surface
  • B1 to M1 fire ratings
  • Scuff and scratch resistant
  • Options for different floor types and ease of removal
  • Eye-catching colours, text and graphics
  • Customisable with brand colours, logos, or your own artwork
  • Available in a variety of sizes and shapes.

Floor Stickers Vinyl Types

Floor stickers standard vinyl

floor stickers premium vinyl

Floor stickers premium outdoor vinyl

 

Floor stickers
Social distancing flor stickers have been popular, but there are many other uses for floor stickers.

Sizes and Shapes

Square, 300×300 up to 1200x1200mm

Rectangle, 400×200 up to 1200x600mm

Long rectangle, 600x150mm

Vertical rectangle, 200×400 up to 600x1200mm

Stair riser or tread, 1200x150mm

Should you require custom sizes, call us and we will do our best to fulfil your needs.

01842 337 100

Email us for a quote

Boost postponed events in 2021!

One of the Photocutouts.co.uk team has just completed a fundraising walk for a local charity. Like many such events it was originally scheduled for 2020 but then COVID forced it to be postponed to 2021. The organisers were hugely relieved to be back running the event and raising money, and David was hugely relieved to get over the finish line!

2021 rescheduled events

As we emerge from lockdown and rules are eased, there will be a great number of events taking place this year that were postponed from last year. Charities can resume their events, sports crowds are gradually coming back, business gatherings can start to be face to face again, and exhibitions can start again where they left off last year.

This is great news for everybody, and they will quite likely be looking to give their events an extra boost to make up for what was missed out on last year. One way of getting that boost is to add some extra visual elements to the event and to the publicity surrounding it. Get the public interacting and there should be a healthy increase in attendance and engagement.

This is what we do best. Our face in hole boards are always a big hit because they invite people to interact and take photos. That grows brand awareness and helps it to stay top of mind. The photos often end up in local and trade media, too, which again gives the event a boost. We supply these memorable visual aids to all sizes of event, from household names to small local happenings.

We’ve been listening to customers for over a decade and created a variety of options that should suit any type of event.

Freestanding face in hole boards

Events postponed from 2021

These can be designed with your own artwork or we can create a design for you. There is a big range of sizes, shapes and number of face holes. We have a folding model that folds in half for easy transportation and storage between events.

Promotional cutouts

product promotion, product launch marketing tools

Any size, shape and design you want! Logos, mascots, icons – you name it, we’ll build it!

Photo walls

postponed events 2020

Large format boards that provide a backdrop. Can have multiple face holes if requested, or none at all if that is suitable.

Selfie boards

Cancelled events 2020

Hand-held photo boards that can be carried around for quick photo opportunities. Never miss a photo op!

Hand sanitiser stations

rescheduled events 2021

These are still going to be part of events for a while, and they present a further opportunity for visual appeal. They can be created with your own artwork, insignia, message etc.

How could you use one of these boards to create visual appeal and come roaring back in 2021? Talk to the photocutouts.co.uk team!

Email

Call 01842 337 100

Retailtainment: making people love your brand

Retailtainment
A photo wall for interactive photos at a theme park. The boy is real

 

Right now the UK is beginning to head out of the pandemic. The best news we’ve heard all year is that non-essential retail stores will be allowed to open from the 12th of April. For us, it’s exciting because we can get back to providing our tried and tested marketing tools to a wide range of businesses. Face in hole boards, photo walls, selfie boards, marketing standees and other props are what we do, each one carefully made by hand in our workshop. Our customers use them in shopping centres, retail parks, themed trails, amusement parks, trade shows and individual shops to boost engagement and increase sales.

Our interactive marketing props are part of what has been called ‘Retailtainment’. Sociologist George Ritzer described it as:

“the use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy.”

Retailtainment is nothing new really – it’s been going on since humans began to trade. Think of market vendors singing songs to draw attention to their wares, which scales up to the same thing as the Macy’s Thanksgiving Day Parade in the USA and the John Lewis Christmas advert which always features an emotional song that gives people warm fuzzy feelings.

Our colourful, often funny marketing props appeal to people’s desire to get involved and have fun. They are mainly visual, which encourages people to take photos, which they often share. And the great thing is that as people interact with a photo board or other prop, they are actually interacting with the brand that is displayed on it. This leads to brand familiarity and helps to keep the brand top of mind.

Retailtainment marketing
These folks will remember their visit to North End Market.

Other engagement features can be added to the boards. Hashtags, URLs, competition info, phone numbers, QR codes – these encourage people to explore the brand further. We also make Augmented Reality boards that work with an app. Scan the code on the board and a range of audio and video marketing media spring to life on the smartphone screen.

Let’s celebrate the reopening of non-essential retail stores on the 12th of April!

Boost your brand for the great reopening! Try a bit of retailtainment. Call us on 01842 337 100, email us or use our contact form.

 

Hand Sanitiser Stations for Conferences and Exhibitions

Hand Sanitiser Stations for conferences and exhibitionsOur robust, weatherproof hand sanitiser stations offer a double opportunity for conferences, exhibitions and trade shows. They work as pieces of branded signage and also invite people to sanitise their hands to comply with government guidelines. Placed at the entrances and exits of events, they project a professional image that shows that the event organisers are doing their best to keep attendees safe. They can also be used by individual exhibitors at their stands to show that they are doing their bit for public health, with their logos prominently displayed on the hand sanitiser board.

There’s an option for boards that run on castors, which means the stations can be easily manoeuvred around the venue to wherever footfall is highest at any given time. This is especially useful on the larger hand sanitiser station boards. Both castor and non-castor models stand on sturdy wide feet for stability as people use them. The stations arrive flat-packed along with their aluminium feet which are attached easily by 6 bolts using a 10mm spanner. Assembly takes just a few minutes.

We can also make them double-sided which increases the capacity of sanitiser provision and makes them even more useful in busy areas. For example, if positioned near an entrance, people can use them as they enter and leave.

COVID-19 hand sanitiser stations
Branded hand sanitiser stations come in a range of sizes and configurations

 

The stations come with securely mounted alcohol gel dispensers with a large capacity so they don’t need to be refilled so often. They work with any normal hand sanitiser gel. There is a range of sizes to suit your requirements, from a Standard Sanitiser Station with a fitted glove dispenser to large boards with multiple alcohol gel dispensers. All the stations are customisable with your logo and messaging. Choose an off-the-shelf design or work with our design team to create a bespoke hand sanitiser station designed and made to your liking.

Anyone organising gatherings of large numbers of people are going to need to provide hand sanitiser for the foreseeable future. Our stations make sense because they are customisable, built to your requirements, look professional and project a strong, responsible brand image for conferences, exhibitions and trade shows.

Enquire about hand sanitiser stations for your event

Plumpton Racecourse plumps for branded hand sanitiser stations

In order to follow government guidelines on COVID-19, Plumpton Racecourse have positioned a number of our branded hand sanitiser stations at various entrances throughout the venue. Rather than using bottles of hand sanitiser on tables or generic hand sanitiser stations, Plumpton wanted to show the public they care and keep their brand image strong with their own branded dispenser stations. Here are some photos of what they look like in action!

Branded hand sanitiser station at Plumpton Racecourse
Branded hand sanitiser station ready for use at Plumpton Racecourse

Branded hand sanitiser station
Plumpton’s hand sanitiser stations are double-sided and they opted for castors for ease of moving them around.

branded hand sanitiser stations
For a clean, professional image

Branded hand sanitiser stations
Branded hand sanitiser stations come in a range of sizes and configurations

To get the most mileage out of each station (or should that be furlongs?), Plumpton asked us to double the number of dispensers on the smaller stations from one to two. This will prove to be a good decision when the public are allowed back in and the queues start working their way through.

See our range of hand sanitiser station sizes here.

As you can see with this example, our hand sanitiser stations are bespoke and we are happy to make them to custom specifications. They are a great option for following government guidelines and promoting your brand at the same time.

They come with mounted heavy duty dispensers that can be filled with any suitable sanitiser gel. The dispensers are bulk-fill, to reduce the need for regular refilling.

How to order a branded hand sanitiser station

Find out more and get in touch on our hand sanitiser stations page!

When a customer gets in touch, our team of expert designers work with them to create a bespoke design that looks great and carries the logo, URL, hashtag or any other insignia the customer wants. It is then printed onto sturdy industrial PVC in premium matt laminate print that is UV-resistant and weatherproof. It’s also wipe-clean for a clean appearance and further hygiene.

Get the most out of your hand sanitiser station with the double-sided option. This gives you longer between hand gel fill-ups and faces two ways so that people can use it whichever way they are headed. You can also choose to have the station mounted on castors for easy wheeling around your venue, night time storage, and quick repositioning.

Hand sanitiser stations are fast becoming the new norm throughout the UK. So why not use one to promote your brand?

Get in touch:

If you would like to discuss your requirements for a branded hand sanitiser station, then please get in touch:

email: office@connectedshopping.com

Tel: 01284 848330

 

Businesses: bounce back with a stand in photo board

Now more than ever, a little bit of showmanship goes a long way for businesses. Which is why our stand-in photo board is proving so popular. It offers a classic photo opportunity for brands. People can’t resist stopping and taking photos of themselves, their friends and their families in a bright, colourful, memorable stand-in photo prop – with a business’s brand all over it.

This gives the business owner or salesperson a chance to chat to them if appropriate, and even if they don’t buy anything there and then, they have those photos on permanent record, and they might come looking for that business again next year or next time they pass by. Plus they are quite likely to share them on social media. Quite simply, stand-in photo boards are a proven marketing tool.

With exhibitions re-opening on the first of October unless the government says otherwise, it’s also time to think about presentation for trade shows and expos. A stand-in selfie board that screams a brand identity can be a big pull at events like these. People don’t just look at it, they interact with it and take photos. This quite literally gets people ‘into’ a brand. A little extra like a stand-in photo board goes a long way for driving customer engagement.

Stand in photo board
Seabrook Crisps love our photo stand in photo boards!

What are they made of?

Not cardboard! We print your bespoke design onto durable, weatherproof PVC board and add sturdy metal legs to keep it upright. A stand-in photo board is a one-time investment that can be used again and again. We’ve made them for all kinds and sizes of business, from small shops to the BBC and Tesco.

How do I get a stand-in photo board?

All you have to do is call us or send us an email, then we can talk to you about whether you have your own artwork or whether you’d like us to do a design for you. In the latter case, we would just ask for your logo and some measurements for the board. We can make a huge range of sizes, from a one-person selfie frame stand to a ginormous photo wall with multiple holes. Also, they don’t have to be square or rectangular – they can be any shape you like. So, for example, an ice cream parlour could have a stand in photo board shaped like an ice cream cone. There’s no limit to the imagination and fun you can have with these colourful marketing props!

Coming soon!

Our new range of Christmas stand-in photo props are coming very soon! Our customers have reported great results with their Christmas–themed boards. Bookmark this blog and follow our website for updates so you can snap one up as soon as they come out, and get ready to boost your business this Christmas.

Get in touch

If you would like our design team to work on a bespoke photo stand-in for your business then please get in touch:

email: office@connectedshopping.com

Tel: 01284 848330

Photo board boosts seasonal campaign for Christmas Tree grower

Seasonal Marketing Campaign

Photo Cutouts customer The Natural Christmas Tree Company have given us some nice feedback on Facebook about their Christmas 2018 campaign:

“Fantastic service and quick and efficient design and logo placement! The photo cutout has been a great success for us!”

-Harry Edwards

If you run a Christmas tree business, as Natural Christmas Tree Company owner Harry Edwards does, it’s probably fair to say that your business is seasonal! It involves work all year round, but the bulk of sales will happen during a short and very busy period each year. What can you do to maximise sales during this period? It would be pretty disappointing if you worked so hard and not enough people got to hear about your business.

Seasonal Marketing Campaign
Branding can be as subtle or as in-your-face as you choose.

To avoid seasonal sales flops, businesses can do a range of things to boost awareness and get people buying. One part of this mix is a photo cutout board: a colourful stand-up board that projects a friendly image of your brand. It comes with face holes so that customers can take funny photos of each other – with your company branding front and centre!

This helps create a buzz about your company by word of mouth and via social media. The board can be anywhere that helps to get the message out: at shopping centres, in front of your premises, at trade shows and other events, or just via social media by sharing photos of employees and others posing and making faces!

Other seasonal business include fireworks, food stalls, lawn care & gardening, outdoor adventure, travel, and many more. If you run a seasonal business, don’t let all your hard work fail to pay off at peak sales time by not shouting loudly enough about your business! A Photo Cutout board is a proven (and fun) part of the seasonal marketing mix.

Here are a couple of boards we made for seasonal fireworks supplier Standard Fireworks, to help make sure their peak season wasn’t a damp squib and really went off with a bang.

standard fireworks seasonal campaign Seasonal Marketing campaign

Get in touch today to discuss your branding requirements for your next peak season!

www.photocutouts.co.uk

office@connectedshopping.com

08450 570321

 

 

 

 

Theme of the Week: Animals!

Animals
Tiger and panda in a promotional board for Animalz face masks.

 

Looking back at the photo cutouts we’ve made, we’ve realised that they often feature animals. The reasons for this are as varied as our clients, but it seems that many charities, brands and products have chosen to feature animals in their photo cutouts. It’s the same in advertising. Think how many brands have an animal as their mascot. So this week we’re featuring our animal friends. Welcome to the Photo Cutouts zoo!

Horses

A four-legged friend will never let you down – and neither will we! Here are some equine boards from the last year or two.

Animals horse Liverpool
A horse in this board for the Liverpool International Horse Show.

animals horses
This board for Retraining of Racehorses features … you’ll never guess.

Animal board horse
This three-hole board was used at Chepstow Racecourse.

Animals horse
More horses – this lovely board was for Sense charity to use at the Badminton Horse Trials.

Donkey ride seaside
All right, this is a donkey. But it’s an equine, right? This traditional seaside board was used by The Sun newspaper.

Seaside donkey animals
More seaside donkey rides – this time for the Sandgrown Family, part of Blackpool Better Start’s campaign.

 

Dogs

Man’s Best Friend has featured in quite a few of our boards. We like to do tricks for our customers!

Animals photo cutouts dogs
Detail of one of our boards for the Dogs Trust. Good boy!

Photo cutout board animals dogs
This one was for Xero, featuring their actual office dog Jinty!

Animals dog full fact milk
Full Fact Milk’s campaign featured a sheepdog. And a cow, obviously.

Dogs board animals vets
A rather naughty woofit running off with sausages in this board for Vets4Pets.

Sheepdog animals Yorkshire Day
A trusty sheepdog features in this board for Yorkshire Day 2018.

RSPCA animals dogs board
A cartoony dog is one of the animals in this board for the RSPCA.

Huawei Chinese New Year animals dragon dog
A Chinese New Year board for Huawei featuring what we think is a Shi Tzu.

 

Animals dogs face in hole boards
Does this one count? This board for the RAF gives a new meaning to ‘dogfight’!

 

Fish and other aquatic life

Our aquatic friends have also graced several boards. Check out these fin-tastic images of fish! You’ll be hooked! (I’ll get my coat – Editor.)

Fish animals
Don’t be Koi, take a look at this lovely board for the Japanese Water Gardens!

Fish board charity
This board was for the For Fish’s Sake campaign, run by Hubbub.

Dolphin Octopus animals
This board for the Ellen MacArthur Foundation has a variety of marine life.

Animals shark
Sharks are fish, right? This one was for Nuts Go Row, who rowed the Atlantic for charity!

Animals crab
Don’t forget the nippy crab in our traditional seaside board of Skinny Jim!

Bees

Where would we bee without bees? Here are two boards that have helped to create a buzz.

Bees animals photo cutouts
BeesNeeds used this board at their week-long campaign on London’s Carnabee Street.

Bees animals promotional board
This is a client design by Plan Bee, before we cut the face holes out.

Other animals

Here’s a smattering of other members of the animal kingdom who have featured on our boards. Noah would be proud!

oinkfest pigs animals
Three little piggies in a board for Oinkfest!

Animals cows ice cream
Cows grace this board for Isle of Arran Ice Cream.

Bat Halloween
There are bats in this Hallowe’en board.

 

Animals rooster board
Dusty The Rooster, designed by Aardman, features in this board for the London Wetland Centre.

Animals face in hole board
Bunny, chick and lamb in one of our Easter boards!

That’s it for now, but there are sure to be plenty more animal boards leaving our production facility. Do you have an idea of how to use animals to promote your product, brand, cause or business? Got a ‘pet’ project you’d like us to turn into reality? Get in touch to throw us a ball, and we’ll fetch it!

Email Photo Cutouts

Call 08450 570321

Visit photocutouts.co.uk