Experiential Marketing with photo cutouts

Are you promoting a business, brand, or cause? Then you might have heard of experiential marketing, also known as event marketing and engagement marketing. The Content Marketing Institute listed it as the number one most effective marketing tactic in a survey, with 72% of marketers saying it was the best.

So what is experiential marketing? Quite simply, it is involving the public in experiences that involve the brand. Rather than just telling them your brand is fantastic, experiential marketing gets them interacting with it themselves and developing a personal bond. Your product or cause becomes a part of their lives.

Event marketing Experiential marketing with photo cutouts standees

Photo cutout boards are a simple but effective example of experiential marketing. Instead of remote, detached hoardings and banners, photo cutout boards are designed to be interacted with. When a couple of people poke their faces through and take a photo, it personalises their relationship with your brand and sticks in their memories. The photo is also a permanent reminder of your brand. And they will quite likely share it on social media so others will see it too.

We have sold hundreds of custom-made photo cutout boards to brands big and small for use at promotional events. One thing they always say is that the boards helped drive more people to their trade stand or increased the number of people stopping for a free sample or to sign up to donate.

event marketing photo cutouts eventprofs experiential

Design is very important for a photo cutout board to be effective. Our team of in-house designers will look at your brand and come up with ideas of how to get its central message across in an image with face holes. We work with you until you are happy with the design and make sure the placement of logos, hashtags etc is ideal.

Then we print it in full-colour high resolution onto durable, weatherproof PVC board which is attached to sturdy metal feet.

We’ve also thought about practicalities like transporting the boards to and from your events. We’ve now added a new option to our range – the folding photo cutout board! It is like a regular board except that it folds in half for easy transportation and storage. So there you have it – the ideal, portable experiential marketing prop!

Check out our folding boards page here

Find out how to order a custom photo cutout board to promote your brand or cause at https://www.photocutouts.co.uk/create-custom-photo-cut-out-boards.htm

Call us for a friendly chat on 0845 0570321

email us at office@connectedshopping.com

 

The London Boat Show

Photo cutouts rock the London Boat Show

London boat show, photo cutouts, marketing, face in hole boards
All aboard! They went overboard for our boards at the London Boat Show (enough board puns- Ed)

It just so happened that our MD Richard, a keen boater, went down to the London Boat Show to have a look round and ‘not buy any boats’. And what do you think he spied, apart from lots of salespeople and lots of boats he wasn’t going to buy?

Why, two of our fine boards being used to promote a business, of course! Our eagle-eyed MD took a few snaps.

london boat show uk boat hire marketing
The boards helped to create a buzz around their exhibition stand

The ABC Leisure Group asked us to make two custom boards to promote their boat hire business. Here they are at the London Boat Show as the public get drawn in to interact with them for a photo opportunity. A great chance for the salespeople to talk to them about boats!

We made one narrowboat board and one river cruiser board to reflect the range of boat hire options ABC Leisure have to offer. They were a real hit with the public, lots of whom posed in them for a photo. Here are just a few:

Photo cutouts are soooo keel
Cast off your business with a photo cutout board
London Boat Show, photo Cutouts, marketing, branding
Nothing narrow about the reach of a photo cutout board

We put the hashtags #londonboatshow and #inlandboating on the boards to encourage social photo sharing. In fact we found the above photos on Twitter using those hashtags! That’s a powerful added dimension to photo cutout boards: people love to share their face-in-the-hole photos!

Is your business attending a conference or exhibition this year? What kind of photo cutout board would best represent your brand? We have years of experience in designing boards that get a brand’s message across effectively, with bold bright colours and an element of fun to draw people in.

To start designing a board for your business, just call 0845 0570321, email office@connnectedshopping.com or visit our site!

Promotional Cutouts for branding and events!

Promotional cutouts and standee props
We make it big, bold and larger than life!

Alongside face-in-the hole boards, we make standees, also known as promotional cutouts. They are made of the same durable, weatherproof material as our face-in-the-hole boards, but are designed without face holes as more of a static attraction to look at rather than interact with. They have a multitude of uses including trade shows, product advertising, event signage, exhibitions, office parties, marketing events, and as wedding, stage and party props.

The boards are tough and weatherproof so are ideal for sustained indoor or outdoor use. Made of foamex PVC, they will not get soggy if it rains and can be wiped clean with a cloth.

We can create literally any design and shape, and will produce custom promotional cutouts for you that are truly unique. We work with you to create exactly what you want, and mount the promotional cutouts on sturdy feet. They can be countoured to the shape of the image – see the photos above!

Promotional standees, promotional cutouts,
Add some colour to your promotion or event with a bright, fun promotional standee!

They are also the perfect addition to one of our photo cutout boards, helping to create a co-ordinated brand image for your organisation. Combine a standee with a set of hand-held speech bubbles for the perfect branded photo opportunity!

We can produce standees in any size up to 1.5m tall. They come to you flat-packed and assembly couldn’t be simpler. Just slot the board into its two slotted feet and it’s ready!

Send us a design of your own or let us do the design. We can include any logos, hashtags, web addresses etc that help to promote your brand, if you request them.

So, how could you use promotional cutouts for your brand, business, campaign or event? Get in touch with us with an idea and we’ll turn it into a colourful, larger-than-life, fun marketing prop!

Visit our promotional cutouts page

Call us on 0845 0570321

office@connectedshopping.com 

Christmas Nutcracker Trail photo boards!

The Christmas Nutcracker Trail – coming to a town near you?

Christas nutcracker photo boards

We have really enjoyed making this group of boards for Odin Events, who are organising a series of Nutcracker Trails to promote Christmas shopping in town centres around the country. Featuring 6.5-foot tall Nutcracker Kings placed strategically around the town, the campaign encourages shoppers and their children to follow the trail and find all the nutcrackers and their names.

We are proud to be supporting this fun programme of festive promotions with specially made photo cutout boards. They present an opportunity to interact with a picture of a nutcracker and take photos to celebrate finding them and completing the trail. Kids and grown-ups alike can’t resist putting their faces in the holes and having their photos taken – and that’s the magic of how photo cutouts promote engagement with locations, brands, campaigns and causes.

Christmas nutcracker doll

Nutcracker dolls are associated with Christmas thanks to German stories like The Nutcracker and the Mouse King by E.T.A. Hoffmann, in which a young girl’s favourite Christmas toy comes alive and defeats the evil Mouse King before he takes her away to a magical land populated by dolls. Tchaikovsky’s Ballet of the same name is based on Alexandre Dumas’s adaptation of Hoffmann’s story.

Nutcracker dolls originated in 17th-century Germany and are traditional Christmas children’s toys there. They became popular outside Germany when World War II soldiers took them back to the United States and the rest of Europe as souvenirs.

For more about the Nutcracker Trail, see below.

Nutcracker trail

Photo Cutouts create gorgeous, colourful face in the hole boards for promotions, branding, marketing, charity fundraising, and special events. There’s still time for us to make one for you for the Christmas shopping season!

See our range of Christmas boards

Find out more about creating custom branded face in the hole boards to promote your business, charity, cause or event.

Go big with a full-size Photo Wall!

When you want to go big and make a real impact … a photo wall is the way to go.

photo wall
That’s our lead designer and board maker Jim in the middle, visibly proud of his handiwork.

What do we mean by a photo wall? Basically it’s an extra-large photo cutout board that goes beyond our standard sizes and makes for a bigger impact. Above is a pair of photo walls we made for the German Embassy in London, featuring the World Cup-winning German football teams. Guests at the event could step into the boots of star players for a photo not to be missed!

These oversized boards can dominate a function room or even an outdoor event because they are taller and wider than usual and can be seen from further away. There’s no danger of one of these getting lost in the crowd!

If your event calls for making a big visual splash, then call us on 08450 570321 for a quote on a giant photo wall!

We’ve used the concept of large boards in two other areas as well: the wedding photo wall and the National Self Portrait Gallery.

Wedding photo wall

wedding photo walll

This large board recreates a vintage living room and comes with a chest of props for guests to play about with for relaxed and genuine photo moments. There are large cutouts with picture frames for guests to be silly through. You can even hang your own photos on the rest of the wall to personalise it and make it feel like home. We even provide a chaise longue for the bride to drape herself on. It makes for some memorable wedding photos – much better than everybody standing in stiff poses!

National Self Portrait Gallery

Historical photo wall NSPG

Classic paintings from the 18th century to the present day are brought to life with a face-in-hole twist! The NSPG is a set of large photo wall boards that can be arranged like an art gallery. Here it is in use at the University of Cambridge. Your guests can become Henry VIII, the Mona Lisa, the Laughing Cavalier or a number of other famous paintings, just by putting their face in the hole! There are photo opportunities galore with the National Self Portrait Gallery, available to hire for events around the UK.

To talk to us about any of the above large boards for you next event, call 08450 570321 or email office@connectedshopping.com

www.photocutouts.co.uk

Anglian Water make a splash with our boards

Anglian Water
Which uses the least water – a bath or a shower?

When Anglian Water needed some props to attract the public’s attention, they came to photocutouts.co.uk.

H2OMG is an event run by the East Anglia water authority at The Forum, Norwich which aims to educate the public about water consumption in the face of population growth. It is also a free public consultation event where people are encouraged to make their views heard on how they want the company to spend its money and how they think the future of water use in East Anglia should look.

East Anglia is the driest region in the UK, so it’s a pretty important subject, especially with half a million new homes expected to be built in the region in the next 15 years!

H2OMG Anglian Water
Educating the public about fatbergs. Don’t tip oil and fats down the sink, people!

H2OMG is a really fun event with numerous fairground-style attractions, games and activities all centred around water and how we use and abuse it. Visitors can try their hand at the Water Wheel of Fortune or play Beat The Bog, where you throw beanbags into toilet bowls to bring the lids down and reveal fascinating facts about water use in the ‘smallest room’.

Here’s one of our boards in use in this H2OMG promotional video.

Anglian Water liked our photo cutout boards so much they also featured one in their blog.

We thought of suggesting a wet sponge throwing contest because our photo cutout boards are waterproof and perfect for that – but we decided not to because the emphasis at this event is on not wasting water! Anglian Water’s motto is ‘love every drop’.

Our colourful, high-quality photo boards are the perfect way to literally get people into your brand. The public can’t resist interacting with them and they appeal to all ages.

For more info on our custom photo cutout boards, email office@connectedshopping.com or call us for a friendly quote on 08450 570321.

Visit our custom photo boards page

Giant cheques and speech bubbles!

Giant Cheques

giant cheques

Giant cheques are a essential marketing tool at charity fundraising presentations, award evenings, competition wins and sports presentations. We are now using our experience in making and shipping reasonably-priced face in hole boards to the giant cheque market.

Our giant cheques are made from the same stuff as our face in hole boards: durable, weatherproof, wipe-clean foamex PVC board. Its 3mm thickness makes it lightweight and easy to lift up for photos. We print them up with any logos, names, web addresses and hashtags the customer requests and ship them out quickly in time for your presentation event. We aim to provide the best quality and value giant cheques available in the UK.

They are available as a permanently printed version with your custom text, or a wipe-clean version to use time and time again. Just tell us what you need on the cheque and we will print exactly what you need.

giant award cheques uk

The cheques come in 3 sizes: small (100cm x 50cm), Medium (150cm x 75 cm) and Large (200cm x 100cm). If you need a custom size, talk to us and we’ll do our best to make it.

Get in touch to discuss your requirements! Call 08450 570321 or email office@connectedshopping.com.

Speech bubbles

speech bubble props

Here’s a great idea for wedding photos: Funny speech bubbles to make people ‘talk’ or ‘think’. Spice up your wedding photos with either pre-printed bubbles or wipe-clean ones for adding your own comments in whiteboard marker.

speech bubble props

The bubbles are made of lightweight foamex with a handle on the back so the hand holding them doesn’t show in photos. This makes them seem to float in the air like cartoon speech bubbles. They are approximately 30cm and have a matte laminated print finish to reduce camera flash glare and sunlight reflections.

For weddings, we can print a special personalised set with text and typeface of your choice. A set of 6 speech bubbles is just £35+VAT, so why not add an extra fun element to your photos?

Find out more at http://www.photocutouts.co.uk/speech-bubbles.htm