Bigger, better, faster

It’s all go here at Photo Cutouts! We have just bought another brand new large format printer that enables us to print your boards in record time, and with the best quality and colour reproduction in the business. We’ve also invested in some more top-class cutting and laminating equipment to enable our experts to make an absolutely perfect board every time.

large format print promotional materials
Our awesome new printy thing

Why have we invested in this new machinery? Because we need it to supply the ever-growing demand for face in hole boards! More and more businesses, charities and campaigns are adding the simple idea of a face in hole board to their promotional arsenals because it’s a great way to draw people in and encourage them to interact with the brand.

Marketing promotional branding print
One way to distract children before they see the dentist!

It can be a simple as an off-the-peg board to help create an atmosphere – see the range of themes on our site. Or we can add some personalisation or branding to one of these boards, which is quick and easy. Alternatively we will use a design that you provide, or design it for you ourselves as a full bespoke service. We make space-saving folding boards, cutout props of any size and shape you want, and even AR boards that come alive with an app. If it’s large-format free-standing promotional props you need, we’ll print them for you and ship them out in a matter of days.

Promotional cutouts and standee props print
Make it big, bold and larger than life! (As you can see, it doesn’t have to be a rectangle)

Our success with face in hole boards has proven they are one of the best ways to get a public image across and communicate a message. Your design or our design – we’re happy either way, and now with our industry-leading new equipment we can print and deliver your board to you even faster than ever!

Face in hole board marketing
You’re safe with us!

Visit our site to see your options

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Give us a call on 08450 570321

 

Theme of the week: veg!

An entirely meat free blog post

autumn veg
Some suitably seasonal veg yesterday.

Leaves are plummeting off trees, the thermometer is shrinking back into single figures and crisp misty mornings are becoming the norm. Autumn is defined by its plump vegetables: pumpkins, onions, parsnips, mushrooms and other tasty things you just want to roast and whizz up into a thick, warming soup for the chilly months ahead.

This week we’d like to show you a couple of boards we’ve made recently which are for different purposes and niches but which share a theme: crunchy, healthy vegetables! One board is for an awareness-raising campaign encouraging people to go veggie, and the other is for an organic food company who specialise in veg.

The Vegetarian Society

veg soc vegetarian marketing

You are what you eat, so this board invites people to ‘become’ vegetables! It was used by VegSoc at a major food fair. Needless to say, the board drew a lot of people to the VegSoc booth, because people just can’t resist having their photo taken as a carrot or a leek!

As always, a face-in-hole board is one of the simplest and most effective ways of conducting awareness campaigns. Here are five other public awareness campaigns that have used Photo Cutouts boards at events.

 

VegSoc photo cutout board

Tideford Organics

This company make scrummy organic vegan soups, sauces, pestos and misos in their kitchens in Devon and sell them around the UK. They are also an awareness campaign really – just look at their board! It shows how a plant-based diet cuts your carbon footprint and saves water, which helps Tideford Organics to sell more of their tasty and environmentally friendly products. It’s a win-win for this company, and their board was a winner too!

Veg promotional board
This is an example of our new folding board, which as the name suggests folds in two for easy transport and storage. Perfect for taking to exhibitions and fairs!

It’s nearly the weekend, so if you’ll excuse us we’re going to veg out now!

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08450 570321

Make everyone a magazine cover star!

Get people into your magazine – literally.

We’re happy to make photo cutout boards to whatever specifications our customers ask for – the imagination and variety are endless! But we’ve noticed that over time, patterns emerge that represent segments and sub-segments of the market for promotional cutout boards. This week’s theme is … the giant face-in-hole magazine cover. We’ve made quite a few of these for magazine launches, campaigns, corporate events and just good old marketing, and they seem to be a hit.

It can be as simple as getting a mock-up of the magazine’s front cover from the publisher, printing it and cutting out one or two face holes. Others can involve more design work from our in-house design team. Whichever way, the result is always big, bold, colourful and fun – and a great way to promote a magazine. We’ve got folding boards, hand-held boards to pass around, full-size boards, and boards without face holes for people to ‘stand in’ as the cover star – the range of choices grows all the time.

Here are some of the magazine cover boards we’ve made recently. Check out the fun and see if you’d like one for YOUR publication!

1. Group Leisure & Travel

Everybody wanted to be part of ‘the world’s best looking group’ at the Group Travel Show at the NEC. This is a full-size board with metal feet that people can stand in from behind – our stock-in-trade and a sure fire winner.

Magazine cover promotional board

 

2. The Week Junior

Engaging curious young minds, The Week Junior magazine is a multi-award winning current affairs magazine for 8 to 14 year olds. They often use our photo cutout covers for new issues at promotional events.

promotional magazine cover marketing

3. First Wonder Box

Another children’s current affairs publication is First News – they used our boards to launch First Wonder Box, themed boxes bursting with learning and fun. Young people were happy to pose in front of the board if they didn’t quite reach the face hole – after all, we can only cut the hole at one height! This is an example of our folding board that folds in half to save space and make it more easily transportable.

First Wonder Box Latitude Festival
You can lead a horse to water …

4. Vaillant

Heating and cooling firm Vaillant used a Photo Cutouts board at the launch of their in-house magazine, Advance. This is a ‘selfie board’ – lightweight and portable, designed to be passed around for anybunny to use!

Prommotional marketing magazine cover star
Even Vaillant’s bunny mascot somehow got in on the act.

5. Love Sewing Magazine

This one was a real hit with women dying to pose on the front cover! Rather than have a face hole, we left the main image blank so that people could stand in front of it. And boy, did they!

Magazine cover starLove Sewing magazine cover star

Need to promote a magazine? Come to the experts – Photo Cutouts. We can start talking about a design today!

Custom photo cutouts

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08450 570 321

5 examples of public awareness campaigns with photo cutout boards

Getting people into awareness campaigns – literally!

It’s been a hot year so far for public awareness campaigns by causes, nonprofits and social enterprises.
Many of these campaigns have used our face in the hole boards to educate their audiences and help keep their campaign messages top of mind. The boards help to create a focus for people to interact with as well as a photo opportunity, and with the campaign’s message and hashtag splashed all over the board, well … photos get shared, and that amplifies the message across social.
Here are five examples of the public awareness campaign boards we have supplied recently.

1. #FFSLDN

For Fish’s Sake London is a campaign by environmental charity Hubbub. The message is clear: don’t drop litter in London where it can end up in the Thames, because it really gives aquatic life there a hard time. These boards have been used down by the river to promote awareness.

Public awareness campaign board: For Fish's Sake London

2. #Beesneeds

This was just last week. #BeesNeeds is a campaign by DEFRA and the Bumblebee Conservation Trust to promote awareness of bees and other pollinators. London’s Carnaby Street was renamed Carnabee Street for a week and our board was part of the campaign.

Public awareness campaign marketing

3. Affinity Water

Okay, this one was last November, but we’ve included it because we liked it! Here’s a slightly grainy shot from Twitter – but you can see people having fun with the board! The campaign message? Save water.

awareness campaign marketing

4. Keep Britain Tidy

This one needs no introduction. These boards are used extensively in campaigns around the UK. The message: be a litter hero. Be like Trash Girl.

awareness campaign marketing uk

5. Green Flag Wales

On a related note, here’s our board for Green Flag Wales, aiming to change perceptions about green spaces. The board is pictured with some of the campaign team.

Public awareness marketing

Are you involved in a charity or social enterprise? Would you like to raise awareness of your cause with a photo cutout board? Call us today on 08450 570321 or email office@connectedshopping.com to talk about getting a board made.

Summer boards are flying out of our workshop!

Summer is a time when people are outdoors more and the streets fill up. Photo Cutouts boards attract attention and bring customers in, or provide a focus for engagement once customers are already in the store or event. They’re brilliant for trade shows as well. Summer is our busiest time, and our minions have been going bananas this June making face in the hole boards. Our workshop is stacked to the rafters with colourful boards promoting a variety of brands, institutions and events.

We can’t tell you about them all yet because they are not yet out there in the wild, but here are some that are being used and no longer under embargo. Also check out last week’s post featuring a very successful board that forms the centrepiece of a David Walliams-themed event in Welsh schools.

Isle of Arran Ice Cream

Ice cream Summer marketing

Pretty much the ideal Summer board. The public can pose as a Friesian cow and post the photo with a campaign hashtag – presumably free samples are involved!

Mindfulgifts.co.uk

Punch & Judy Summer face in the hole board

One of our standard designs, a Punch & Judy board, branded with the company’s email address, logo and website address. Perfect for the Summer and guaranteed fun! Naughty naughty naughty!

Chocolat Chocolat

Chocolate Summer yummy

This Cambridge chocolate shop is promoting its business with a Photo Cutout board depicting a rather messy kitchen. The perfect advertising accessory for a small business!

Durham University

University open day Summer board

Summer is the season for university open days. The latest uni to use a Photo Cutouts board for its June promo day is Durham.

Firstwonderbox.co.uk

Children face in the hole board

First Wonder Box make boxes of discovery for active young minds – perfect to keep them busy during the long Summer holidays. This board helps the company promote their brand whilst having fun. Note the lower face hole for children.

So that’s just a few Summer boards we’ve made. What kind of board would help your business or cause for the rest of the Summer? Our turnaround time is 2 weeks or less so there’s still time to order your own!

www.photocutouts.co.uk

office@connectedshopping.com

08450 570321

Here’s how to get people into your product

Product marketing
Photo Cutouts: getting people into your brand

If you have a product to launch or promote, then naturally you want people to ‘get into’ your product. But what does ‘get into’ mean, exactly? Understand its purpose? Appreciate its unique selling points? Become convinced that it’s the best on the market? Be overjoyed about how it solves a problem for them? Recommend it to others? Become loyal users of it?

Well, all of these, of course. But what we meant is quite simply to encourage people to, well, physically get into your product by putting their faces in a board with your product on it! The concept couldn’t be simpler, and you know what? It works. That is why photocutouts.co.uk has gone from an obscure maker of seaside Punch-and-Judy boards to Britain’s leading producer of face-in-hole marketing props, serving brands both big and small. Here are a few of the big brands who have used our boards for marketing:

  • The BBC
  • Unilever
  • Huawei
  • Autoglass
  • The Royal Air Force
  • Seabrook Crisps
  • The National Trust
  • Capital FM
  • World Animal Protection
  • American Express
  • Cancer Research
  • Anglian Water
  • King’s College London
  • Cussons Carex

Product boards from photocutouts.co.uk are the perfect marketing accessory at trade shows, conferences and exhibitions. One example this week is Wavegrip, a company who make hygienic, recyclable packaging for cans. They went all the way to Nashville, Tennessee to promote their products to the Craft Brewers’ Conference, and prepared well in advance by asking us to make them a promotional face in the hole board to take along with them. Here they are sharing board photos on social media.

product marketing tools

They were able to take the board along with them because it folds in two and is easy to carry and set up. Imagine taking the board in the photo on a plane – what a kerfuffle that would be! Well, we thought of that, so our conference boards have the option of coming as a folding two-piece that you can carry under your arm. Wavegrip are going to use their folding board at their next event as well (an expo in Germany), and the next one after that. For a small outlay they now have an excellent marketing tool that screams about their products and that people have fun interacting with and taking photos of (which they are likely to then share on social media, further promoting the brand).

We also make promotional cutouts without face holes to dot around exhibition spaces and use on stands – we can make any shape, size and design required and put whatever branding or message you ask for on them. A fun way of promoting your brand!

product promotion, product launch marketing tools

Got a product, brand or cause to promote? Call us to talk about how we can get people into it!

08450 570321

office@connectedshopping.com

photocutouts.co.uk

Folding boards make transport & storage a breeze!

New folding design takes up half the space

Photo Cutouts’ product innovation is driven by our customers. So when a customer said that one of our standard boards wouldn’t fit into her small car to drive it to her exhibition venue, we had a bit of a brainwave.

We could have supplied the board in two pieces and let our customer put it together. But we thought we’d go one better. We gave our customer a board that simply folds in two for easy transport and storage.

Folding photo cutout boards, folding marketing props, compact marketing props
Here’s our design wizard Jim with a folding board (Well most of him – he’s a bit shy)

Feedback from the customer was positive: the folded board was easy to carry, set up, take down and store for the next event, taking up half the space a regular board would when folded. As a result, we’ve added folding boards to our range of options. Here’s the new website page about this convenient new option.

Folding marketing props, compact marketing props UK
A folding board erected in a couple of minutes

Because of the extra work involved, folding boards do cost a bit more than regular ones. But if easy transport and storage is a must for you, it’s an option worth considering.

The legs and feet attach to the board with bolts that are easy to affix with a 10mm spanner (supplied with the board). They are lightweight aluminium and sturdy enough to keep the board upright in moderate winds. With the legs attached a folding board is just as rigid as a one-piece board.

Why not compliment a folding or one-piece custom board with some bespoke branding props to position strategically at your event? They are made of the same lightweight, weatherproof PVC as the face in the hole boards and can be contoured to any size and shape.

Promotional cutouts and standee props
Custom branding props from Photo Cutouts

And to add some extra fun to photos, grab some speech bubbles as well. Dry-wipe or permanent, these hand-held props look amazing in photos and can carry whatever message you want to communicate.

Hand held speech bubbles

Get in touch to discuss your requirements!

0845 0570321

office@connectedshopping.com

www.photocutouts.co.uk

Experiential Marketing with photo cutouts

Are you promoting a business, brand, or cause? Then you might have heard of experiential marketing, also known as event marketing and engagement marketing. The Content Marketing Institute listed it as the number one most effective marketing tactic in a survey, with 72% of marketers saying it was the best.

So what is experiential marketing? Quite simply, it is involving the public in experiences that involve the brand. Rather than just telling them your brand is fantastic, experiential marketing gets them interacting with it themselves and developing a personal bond. Your product or cause becomes a part of their lives.

Event marketing Experiential marketing with photo cutouts standees

Photo cutout boards are a simple but effective example of experiential marketing. Instead of remote, detached hoardings and banners, photo cutout boards are designed to be interacted with. When a couple of people poke their faces through and take a photo, it personalises their relationship with your brand and sticks in their memories. The photo is also a permanent reminder of your brand. And they will quite likely share it on social media so others will see it too.

We have sold hundreds of custom-made photo cutout boards to brands big and small for use at promotional events. One thing they always say is that the boards helped drive more people to their trade stand or increased the number of people stopping for a free sample or to sign up to donate.

event marketing photo cutouts eventprofs experiential

Design is very important for a photo cutout board to be effective. Our team of in-house designers will look at your brand and come up with ideas of how to get its central message across in an image with face holes. We work with you until you are happy with the design and make sure the placement of logos, hashtags etc is ideal.

Then we print it in full-colour high resolution onto durable, weatherproof PVC board which is attached to sturdy metal feet.

We’ve also thought about practicalities like transporting the boards to and from your events. We’ve now added a new option to our range – the folding photo cutout board! It is like a regular board except that it folds in half for easy transportation and storage. So there you have it – the ideal, portable experiential marketing prop!

Check out our folding boards page here

Find out how to order a custom photo cutout board to promote your brand or cause at https://www.photocutouts.co.uk/create-custom-photo-cut-out-boards.htm

Call us for a friendly chat on 0845 0570321

email us at office@connectedshopping.com

 

Photo cutouts at large right now

Central tweeting: Vaillant

A certain bunny enjoyed one of our Photo Cutouts boards at this week’s launch of boiler company Vaillant’s new magazine for installers. Johann the Bunny is named after the company’s founder Johann Vaillant, who invented the closed-system gas-fired geyser in 1894. Here is the rabbit version of Johann fooling around in the special hand-held face in hole board we made for Vaillant’s magazine launch. We don’t blame him. When there’s a face in hole board to play with, what’s a bunny to do?

And of course a lot of people used it too.

Vaillant advance magazine photo cutouts

NowPressPlay

Photo cutouts product launches marketing

Another hand-held board, coincidentally (our boards are usually free-standing and 6 to 7 feet high, though we can make any size required, including folding boards). This one is for NowPressPlay, an educational technology startup who wanted the board for the Bett (British Educational Training and Technology) Showat Excel in London.

now>press>play is an immersive audio resource that engages primary school children in the curriculum through emotion, imagination and movement.

They are getting maximum mileage out of their Photo Cutouts board by including it in a blog post, sharing it on Twitter and Facebook, and holding a social media contest for the best photo with the board using the hashtag #pinkheadphones. The prize? A free month of their product. Smart marketing!

Nuts Over The Atlantic: update

Charity fundraising face in hole boards photo cutouts

The brave lads from Nuts Over The Atlantic  describe themselves as ‘4 distinctly average guys rowing across the Atlantic for #Movember’. But their achievement is anything but average. At the time of writing they have been rowing for 44 days and are under 800 miles from their goal on the American side of the big pond. Their autotiller broke but they have fixed it, they have of course grown beards and have been lashed by storms and huge waves. But they’re still on target!

Nuts over the Atlantic photo cutout

Before they set off on their odyssey we made a Photo Cutouts board to promote their campaign. Nearly there lads!

So that’s just a sprinkling of the boards out there being used to promote campaigns, product launches and brands at trade shows. We can only really blog about the ones that who have posted photos – not everybody does, which is fair enough.

To get a board designed for your campaign, brand or product launch, visit our site , email office@connectedshopping.com or call 0845 0570321!

 

The London Boat Show

Photo cutouts rock the London Boat Show

London boat show, photo cutouts, marketing, face in hole boards
All aboard! They went overboard for our boards at the London Boat Show (enough board puns- Ed)

It just so happened that our MD Richard, a keen boater, went down to the London Boat Show to have a look round and ‘not buy any boats’. And what do you think he spied, apart from lots of salespeople and lots of boats he wasn’t going to buy?

Why, two of our fine boards being used to promote a business, of course! Our eagle-eyed MD took a few snaps.

london boat show uk boat hire marketing
The boards helped to create a buzz around their exhibition stand

The ABC Leisure Group asked us to make two custom boards to promote their boat hire business. Here they are at the London Boat Show as the public get drawn in to interact with them for a photo opportunity. A great chance for the salespeople to talk to them about boats!

We made one narrowboat board and one river cruiser board to reflect the range of boat hire options ABC Leisure have to offer. They were a real hit with the public, lots of whom posed in them for a photo. Here are just a few:

Photo cutouts are soooo keel
Cast off your business with a photo cutout board
London Boat Show, photo Cutouts, marketing, branding
Nothing narrow about the reach of a photo cutout board

We put the hashtags #londonboatshow and #inlandboating on the boards to encourage social photo sharing. In fact we found the above photos on Twitter using those hashtags! That’s a powerful added dimension to photo cutout boards: people love to share their face-in-the-hole photos!

Is your business attending a conference or exhibition this year? What kind of photo cutout board would best represent your brand? We have years of experience in designing boards that get a brand’s message across effectively, with bold bright colours and an element of fun to draw people in.

To start designing a board for your business, just call 0845 0570321, email office@connnectedshopping.com or visit our site!