5 examples of public awareness campaigns with photo cutout boards

Getting people into awareness campaigns – literally!

Many of public awareness campaigns by causes, nonprofits and social enterprises have used our photo cutout boards. They make a great engagement tool to educate their audiences and help keep their campaign messages top of mind. The boards help to create a focus for people to interact with as well as a photo opportunity, and with the campaign’s message and hashtag splashed all over the board, well … photos get shared, and that amplifies the message across social.
Here are five examples of the public awareness campaign boards we have supplied.

1. #FFSLDN

For Fish’s Sake London is a campaign by environmental charity Hubbub. The message is clear: don’t drop litter in London where it can end up in the Thames, because it really gives aquatic life there a hard time. These boards have been used down by the river to promote awareness.

Public awareness campaign board: For Fish's Sake London

2. #Beesneeds

This was just last week. #BeesNeeds is a campaign by DEFRA and the Bumblebee Conservation Trust to promote awareness of bees and other pollinators. London’s Carnaby Street was renamed Carnabee Street for a week and our board was part of the campaign.

Public awareness campaign marketing

3. Affinity Water

Okay, this one was last November, but we’ve included it because we liked it! Here’s a slightly grainy shot from Twitter – but you can see people having fun with the board! The campaign message? Save water.

awareness campaign marketing

4. Keep Britain Tidy

This one needs no introduction. These boards are used extensively in campaigns around the UK. The message: be a litter hero. Be like Trash Girl.

awareness campaign marketing uk

5. Green Flag Wales

On a related note, here’s our board for Green Flag Wales, aiming to change perceptions about green spaces. The board is pictured with some of the campaign team.

Public awareness marketing

Are you involved in a charity or social enterprise? Would you like to raise awareness of your cause with a photo cutout board? Call us today on 01284 848330 or email office@connectedshopping.com to talk about getting a board made.

Photo Cutouts book related photo boards are a hit!

It was National Reading Day this week and World Book Day is creeping up in March, what better time to revisit some of the book-themed Photo Cutout boards that we have produced for authors, publishers, events and reading initiatives.

At Photo Cutouts we have had the pleasure of working on several projects from the publishing sector on custom made photo boards for various book-themed events.

Here are a few examples:

Ulverscroft launch of Jina Bacarr’s audiobook at #FutureBook19Ulverscroft #FutureBook19 photo board

 

The FutureBook Live conference is The Bookseller’s annual conference which addresses the digital content revolution in the world of publishing.

The 2019 event on 25th November saw speakers from Pearson, Hachette, Waterstones, Bonnier, Springer Nature, Faber, Booker, the BBC, Penguin Random House, Blackwell, and Lonely Planet come together to review today’s audiobook and podcast markets.

Ulverscroft Publishing embraced the conference to promote the launch of Jina Bacarr’s audiobook Christmas Once Again, Photo Cutouts created a face-in-the-hole style photo opportunity for delegates to get into the book cover. The book cover design was positioned within a smartphone frame to reflect the audio.

As the author was unable to attend the event herself, the photo board acted as a great, engaging marketing prop in her absence.

Ulverscroft_#FutureBook19

Magic Light Productions, David Walliams T-riffic Takeover

Magic Light Productions specialise in bringing imagination to life with theatre shows and events.

Back in 2018, they ran a David Walliams book-themed tour of schools in Denbighshire, North-East Wales. Their T’riffic Takeover days saw schools filled with actors dressed as characters from Walliams’ fictional world for a day.

Their Photo Cutout board was the centrepiece for photo opportunities during the T’riffic Takeovers. We did a mashup of characters from David Walliams books and added hashtags and the Magic Light Productions insignia.

Magic Light Productions_David Walliams book-themed photo board

 

Peter James photo board entertains guests at book signing

When bestselling novelist Peter James launched his Roy Grace novel, Need You Dead, in Brighton, his publicist commissioned this cops and robber’s themed photo board. The board was used as a photo opportunity for fans at a book signing as they waited for his autograph.

Being by the seaside, a fun face-in-the-hole board was a fitting tribute to the location and the cops and robbers theme lent itself perfectly to the crime genre of the novel.

Peter-James_book signing

Event’s company, Sharky and George, Paddington book-themed photo cutout board

Sharky and George run and host private parties and events. One of their many talents is children’s parties.

One young client of theirs was a great lover of Michael Bond’s, Paddington books, so a Paddington book-themed party was the perfect way to make the party special.

Children love face-in-the-hole boards, they enjoy posing as the characters and having their photo taken. A photo cutout board for a book-themed event aimed at children is a winning combination and whilst we cannot share photos taken at the event, here are some of our big kids enjoying the photo board before packaging.

Paddington Cutout - Sharky and George Party Planners

 

 

Get in touch

If you have a book-themed event planned then get in touch. Our team would be happy to discuss your design and your requirements to come up with the best solution. We do offer face-in-the-hole boards in a variety of formats, as well as photo walls, selfie frames & other props, so give us a call and we can talk you through.
Tel no: 01284 848330
Email: office@connectedshopping.com

TI Media Christmas Roadshow

The events team at TI Media have been busy little elves this year. Before the Christmas rush set in, they took time out of the workshop to visit some of London’s top advertising agencies for some festive fun.whats on tv logo

The TI Media portfolio includes the well-loved ‘What’s on TV’ magazine. An essential for households over the festive period. To promote this top-selling edition, TI Media & ‘What’s on TV’ went on a roadshow across the capital to visit ad agencies The Grove Media, OMD, Carat, Mediacom, Wavemaker & Vizeum to get the planning teams into the festive spirit.

TI Media created many a photo opportunity for the agency teams, including Instagram frames, photo walls and our (unbiased) favourite – photo cutout board. Agency staff were invited to take part in the mince pie challenge and enter the photo competition by sharing photos with the hashtag #timediachristmas.

#TIMediaChristmas_Twitter collage

As the team were continuously on the move, they needed a photo board that could be easily transported. Our folding photo board design fitted the bill. The folding board design has extendable legs that are easily attached on-site with included nuts and bolts and the finish is seamless, you can barely see the join!

#TIMediaChristmas_Twitter2

Photo Cutout boards look great when used for magazine covers. People can put their face in the hole and literally become a magazine cover star. Include a hashtag and run photo competition and see photos with your branding trend across the socials.

#TIMediaChristmas_Instagram2

Here are some other magazine cover photo boards that we have produced in the past.

Magazine cover promotional board

Get in touch

Our team would be happy to discuss your design and your requirements to come up with the best solution. We do offer face-in-the-hole boards in a variety of formats, as well as photo walls, selfie frames & other props, so get in touch and we can talk you through.
Tel no: 01284 848330
Email: office@connectedshopping.com

Bigger, better, faster

It’s all go here at Photo Cutouts! We have just bought another brand new large format printer that enables us to print your boards in record time, and with the best quality and colour reproduction in the business. We’ve also invested in some more top-class cutting and laminating equipment to enable our experts to make an absolutely perfect board every time.

large format print promotional materials
Our awesome new printy thing

Why have we invested in this new machinery? Because we need it to supply the ever-growing demand for face in hole boards! More and more businesses, charities and campaigns are adding the simple idea of a face in hole board to their promotional arsenals because it’s a great way to draw people in and encourage them to interact with the brand.

Marketing promotional branding print
One way to distract children before they see the dentist!

It can be a simple as an off-the-peg board to help create an atmosphere – see the range of themes on our site. Or we can add some personalisation or branding to one of these boards, which is quick and easy. Alternatively we will use a design that you provide, or design it for you ourselves as a full bespoke service. We make space-saving folding boards, cutout props of any size and shape you want, and even AR boards that come alive with an app. If it’s large-format free-standing promotional props you need, we’ll print them for you and ship them out in a matter of days.

Promotional cutouts and standee props print
Make it big, bold and larger than life! (As you can see, it doesn’t have to be a rectangle)

Our success with face in hole boards has proven they are one of the best ways to get a public image across and communicate a message. Your design or our design – we’re happy either way, and now with our industry-leading new equipment we can print and deliver your board to you even faster than ever!

Face in hole board marketing
You’re safe with us!

Visit our site to see your options

Email us

Give us a call on 08450 570321

 

Theme of the week: veg!

An entirely meat free blog post

autumn veg
Some suitably seasonal veg yesterday.

Leaves are plummeting off trees, the thermometer is shrinking back into single figures and crisp misty mornings are becoming the norm. Autumn is defined by its plump vegetables: pumpkins, onions, parsnips, mushrooms and other tasty things you just want to roast and whizz up into a thick, warming soup for the chilly months ahead.

This week we’d like to show you a couple of boards we’ve made recently which are for different purposes and niches but which share a theme: crunchy, healthy vegetables! One board is for an awareness-raising campaign encouraging people to go veggie, and the other is for an organic food company who specialise in veg.

The Vegetarian Society

veg soc vegetarian marketing

You are what you eat, so this board invites people to ‘become’ vegetables! It was used by VegSoc at a major food fair. Needless to say, the board drew a lot of people to the VegSoc booth, because people just can’t resist having their photo taken as a carrot or a leek!

As always, a face-in-hole board is one of the simplest and most effective ways of conducting awareness campaigns. Here are five other public awareness campaigns that have used Photo Cutouts boards at events.

 

VegSoc photo cutout board

Tideford Organics

This company make scrummy organic vegan soups, sauces, pestos and misos in their kitchens in Devon and sell them around the UK. They are also an awareness campaign really – just look at their board! It shows how a plant-based diet cuts your carbon footprint and saves water, which helps Tideford Organics to sell more of their tasty and environmentally friendly products. It’s a win-win for this company, and their board was a winner too!

Veg promotional board
This is an example of our new folding board, which as the name suggests folds in two for easy transport and storage. Perfect for taking to exhibitions and fairs!

It’s nearly the weekend, so if you’ll excuse us we’re going to veg out now!

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Email us

01284 848330

Make everyone a magazine cover star!

Get people into your magazine – literally.

We’re happy to make photo cutout boards to whatever specifications our customers ask for – the imagination and variety are endless! But we’ve noticed that over time, patterns emerge that represent segments and sub-segments of the market for promotional cutout boards. This week’s theme is … the giant face-in-hole magazine cover. We’ve made quite a few of these for magazine launches, campaigns, corporate events and just good old marketing, and they seem to be a hit.

It can be as simple as getting a mock-up of the magazine’s front cover from the publisher, printing it and cutting out one or two face holes. Others can involve more design work from our in-house design team. Whichever way, the result is always big, bold, colourful and fun – and a great way to promote a magazine. We’ve got folding boards, hand-held boards to pass around, full-size boards, and boards without face holes for people to ‘stand in’ as the cover star – the range of choices grows all the time.

Here are some of the magazine cover boards we’ve made recently. Check out the fun and see if you’d like one for YOUR publication!

1. Group Leisure & Travel

Everybody wanted to be part of ‘the world’s best looking group’ at the Group Travel Show at the NEC. This is a full-size board with metal feet that people can stand in from behind – our stock-in-trade and a sure fire winner.

Magazine cover promotional board

 

2. The Week Junior

Engaging curious young minds, The Week Junior magazine is a multi-award winning current affairs magazine for 8 to 14 year olds. They often use our photo cutout covers for new issues at promotional events.

promotional magazine cover marketing

3. First Wonder Box

Another children’s current affairs publication is First News – they used our boards to launch First Wonder Box, themed boxes bursting with learning and fun. Young people were happy to pose in front of the board if they didn’t quite reach the face hole – after all, we can only cut the hole at one height! This is an example of our folding board that folds in half to save space and make it more easily transportable.

First Wonder Box Latitude Festival
You can lead a horse to water …

4. Vaillant

Heating and cooling firm Vaillant used a Photo Cutouts board at the launch of their in-house magazine, Advance. This is a ‘selfie board’ – lightweight and portable, designed to be passed around for anybunny to use!

Prommotional marketing magazine cover star
Even Vaillant’s bunny mascot somehow got in on the act.

5. Love Sewing Magazine

This one was a real hit with women dying to pose on the front cover! Rather than have a face hole, we left the main image blank so that people could stand in front of it. And boy, did they!

Magazine cover starLove Sewing magazine cover star

Need to promote a magazine? Come to the experts – Photo Cutouts. We can start talking about a design today!

Custom photo cutouts

Email us

08450 570 321

Summer boards are flying out of our workshop!

Summer is a time when people are outdoors more and the streets fill up. Photo Cutouts boards attract attention and bring customers in, or provide a focus for engagement once customers are already in the store or event. They’re brilliant for trade shows as well. Summer is our busiest time, and our minions have been going bananas this June making face in the hole boards. Our workshop is stacked to the rafters with colourful boards promoting a variety of brands, institutions and events.

We can’t tell you about them all yet because they are not yet out there in the wild, but here are some that are being used and no longer under embargo. Also check out last week’s post featuring a very successful board that forms the centrepiece of a David Walliams-themed event in Welsh schools.

Isle of Arran Ice Cream

Ice cream Summer marketing

Pretty much the ideal Summer board. The public can pose as a Friesian cow and post the photo with a campaign hashtag – presumably free samples are involved!

Mindfulgifts.co.uk

Punch & Judy Summer face in the hole board

One of our standard designs, a Punch & Judy board, branded with the company’s email address, logo and website address. Perfect for the Summer and guaranteed fun! Naughty naughty naughty!

Chocolat Chocolat

Chocolate Summer yummy

This Cambridge chocolate shop is promoting its business with a Photo Cutout board depicting a rather messy kitchen. The perfect advertising accessory for a small business!

Durham University

University open day Summer board

Summer is the season for university open days. The latest uni to use a Photo Cutouts board for its June promo day is Durham.

Firstwonderbox.co.uk

Children face in the hole board

First Wonder Box make boxes of discovery for active young minds – perfect to keep them busy during the long Summer holidays. This board helps the company promote their brand whilst having fun. Note the lower face hole for children.

So that’s just a few Summer boards we’ve made. What kind of board would help your business or cause for the rest of the Summer? Our turnaround time is 2 weeks or less so there’s still time to order your own!

www.photocutouts.co.uk

office@connectedshopping.com

08450 570321

Here’s how to get people into your product

Product marketing
Photo Cutouts: getting people into your brand

If you have a product to launch or promote, then naturally you want people to ‘get into’ your product. But what does ‘get into’ mean, exactly? Understand its purpose? Appreciate its unique selling points? Become convinced that it’s the best on the market? Be overjoyed about how it solves a problem for them? Recommend it to others? Become loyal users of it?

Well, all of these, of course. But what we meant is quite simply to encourage people to, well, physically get into your product by putting their faces in a board with your product on it! The concept couldn’t be simpler, and you know what? It works. That is why photocutouts.co.uk has gone from an obscure maker of seaside Punch-and-Judy boards to Britain’s leading producer of face-in-hole marketing props, serving brands both big and small. Here are a few of the big brands who have used our boards for marketing:

  • The BBC
  • Unilever
  • Huawei
  • Autoglass
  • The Royal Air Force
  • Seabrook Crisps
  • The National Trust
  • Capital FM
  • World Animal Protection
  • American Express
  • Cancer Research
  • Anglian Water
  • King’s College London
  • Cussons Carex

Product boards from photocutouts.co.uk are the perfect marketing accessory at trade shows, conferences and exhibitions. One example this week is Wavegrip, a company who make hygienic, recyclable packaging for cans. They went all the way to Nashville, Tennessee to promote their products to the Craft Brewers’ Conference, and prepared well in advance by asking us to make them a promotional face in the hole board to take along with them. Here they are sharing board photos on social media.

product marketing tools

They were able to take the board along with them because it folds in two and is easy to carry and set up. Imagine taking the board in the photo on a plane – what a kerfuffle that would be! Well, we thought of that, so our conference boards have the option of coming as a folding two-piece that you can carry under your arm. Wavegrip are going to use their folding board at their next event as well (an expo in Germany), and the next one after that. For a small outlay they now have an excellent marketing tool that screams about their products and that people have fun interacting with and taking photos of (which they are likely to then share on social media, further promoting the brand).

We also make promotional cutouts without face holes to dot around exhibition spaces and use on stands – we can make any shape, size and design required and put whatever branding or message you ask for on them. A fun way of promoting your brand!

product promotion, product launch marketing tools

Got a product, brand or cause to promote? Call us to talk about how we can get people into it!

08450 570321

office@connectedshopping.com

photocutouts.co.uk

Folding boards make transport & storage a breeze!

New folding design takes up half the space

Photo Cutouts’ product innovation is driven by our customers. So when a customer said that one of our standard boards wouldn’t fit into her small car to drive it to her exhibition venue, we had a bit of a brainwave.

We could have supplied the board in two pieces and let our customer put it together. But we thought we’d go one better. We gave our customer a board that simply folds in two for easy transport and storage.

Folding photo cutout boards, folding marketing props, compact marketing props
Here’s our design wizard Jim with a folding board (Well most of him – he’s a bit shy)

Feedback from the customer was positive: the folded board was easy to carry, set up, take down and store for the next event, taking up half the space a regular board would when folded. As a result, we’ve added folding boards to our range of options. Here’s the new website page about this convenient new option.

Folding marketing props, compact marketing props UK
A folding board erected in a couple of minutes

Because of the extra work involved, folding boards do cost a bit more than regular ones. But if easy transport and storage is a must for you, it’s an option worth considering.

The legs and feet attach to the board with bolts that are easy to affix with a 10mm spanner (supplied with the board). They are lightweight aluminium and sturdy enough to keep the board upright in moderate winds. With the legs attached a folding board is just as rigid as a one-piece board.

Why not compliment a folding or one-piece custom board with some bespoke branding props to position strategically at your event? They are made of the same lightweight, weatherproof PVC as the face in the hole boards and can be contoured to any size and shape.

Promotional cutouts and standee props
Custom branding props from Photo Cutouts

And to add some extra fun to photos, grab some speech bubbles as well. Dry-wipe or permanent, these hand-held props look amazing in photos and can carry whatever message you want to communicate.

Hand held speech bubbles

Get in touch to discuss your requirements!

0845 0570321

office@connectedshopping.com

www.photocutouts.co.uk

Experiential Marketing with photo cutouts

Are you promoting a business, brand, or cause? Then you might have heard of experiential marketing, also known as event marketing and engagement marketing. The Content Marketing Institute listed it as the number one most effective marketing tactic in a survey, with 72% of marketers saying it was the best.

So what is experiential marketing? Quite simply, it is involving the public in experiences that involve the brand. Rather than just telling them your brand is fantastic, experiential marketing gets them interacting with it themselves and developing a personal bond. Your product or cause becomes a part of their lives.

Event marketing Experiential marketing with photo cutouts standees

Photo cutout boards are a simple but effective example of experiential marketing. Instead of remote, detached hoardings and banners, photo cutout boards are designed to be interacted with. When a couple of people poke their faces through and take a photo, it personalises their relationship with your brand and sticks in their memories. The photo is also a permanent reminder of your brand. And they will quite likely share it on social media so others will see it too.

We have sold hundreds of custom-made photo cutout boards to brands big and small for use at promotional events. One thing they always say is that the boards helped drive more people to their trade stand or increased the number of people stopping for a free sample or to sign up to donate.

event marketing photo cutouts eventprofs experiential

Design is very important for a photo cutout board to be effective. Our team of in-house designers will look at your brand and come up with ideas of how to get its central message across in an image with face holes. We work with you until you are happy with the design and make sure the placement of logos, hashtags etc is ideal.

Then we print it in full-colour high resolution onto durable, weatherproof PVC board which is attached to sturdy metal feet.

We’ve also thought about practicalities like transporting the boards to and from your events. We’ve now added a new option to our range – the folding photo cutout board! It is like a regular board except that it folds in half for easy transportation and storage. So there you have it – the ideal, portable experiential marketing prop!

Check out our folding boards page here

Find out how to order a custom photo cutout board to promote your brand or cause at https://www.photocutouts.co.uk/create-custom-photo-cut-out-boards.htm

Call us for a friendly chat on 0845 0570321

email us at office@connectedshopping.com