Summer boards are flying out of our workshop!

Summer is a time when people are outdoors more and the streets fill up. Photo Cutouts boards attract attention and bring customers in, or provide a focus for engagement once customers are already in the store or event. They’re brilliant for trade shows as well. Summer is our busiest time, and our minions have been going bananas this June making face in the hole boards. Our workshop is stacked to the rafters with colourful boards promoting a variety of brands, institutions and events.

We can’t tell you about them all yet because they are not yet out there in the wild, but here are some that are being used and no longer under embargo. Also check out last week’s post featuring a very successful board that forms the centrepiece of a David Walliams-themed event in Welsh schools.

Isle of Arran Ice Cream

Ice cream Summer marketing

Pretty much the ideal Summer board. The public can pose as a Friesian cow and post the photo with a campaign hashtag – presumably free samples are involved!

Mindfulgifts.co.uk

Punch & Judy Summer face in the hole board

One of our standard designs, a Punch & Judy board, branded with the company’s email address, logo and website address. Perfect for the Summer and guaranteed fun! Naughty naughty naughty!

Chocolat Chocolat

Chocolate Summer yummy

This Cambridge chocolate shop is promoting its business with a Photo Cutout board depicting a rather messy kitchen. The perfect advertising accessory for a small business!

Durham University

University open day Summer board

Summer is the season for university open days. The latest uni to use a Photo Cutouts board for its June promo day is Durham.

Firstwonderbox.co.uk

Children face in the hole board

First Wonder Box make boxes of discovery for active young minds – perfect to keep them busy during the long Summer holidays. This board helps the company promote their brand whilst having fun. Note the lower face hole for children.

So that’s just a few Summer boards we’ve made. What kind of board would help your business or cause for the rest of the Summer? Our turnaround time is 2 weeks or less so there’s still time to order your own!

www.photocutouts.co.uk

office@connectedshopping.com

08450 570321

David Walliams board brings fun to Welsh children

Our friends over at Magic Light Productions are running a David Walliams-themed tour of schools in Denbighshire, North-East Wales that is driving kids wild with excitement. Their T’riffic Takeover days are a brilliant idea: fill the school with actors dressed as characters from Walliams’ fictional world for a day. For example, here’s Mrs Trafe, the dinner lady from Billionaire Boy who cooks the most revolting food ever, like deep fried Blu-Tack, badger and onion pie and jacket potatoes with sock cheese.

Walliams Mrs Trafe

 

A Photo Cutouts board is the centrepiece for photo opportunities during the T’riffic Takeovers. We did a mashup of characters from David Walliams books and added hashtags and the Magic Light Productions insignia. Here’s some nice feedback about the board from Twitter.

Walliams book board

 

The board was also appreciated by Denbighshire County Council’s Schools Enrichment programme, who are involved in the Walliams takeovers.

Walliams school takeovers Wales

 

It was nice of Magic Light Productions and Denbighshire County Council to give a nod to Photo Cutouts for the board. We’re human and we like being appreciated! But the main thing is that the T’riffic Takeovers are a roaring success, so here are some more photos that speak for themselves.

Walliams T'riffic Takeovers
The board provided a focus for staff and pupils to get into character

 

Walliams book board
The board was also involved in a daily ‘I Wonder Where?’ teaser that gave a clue as to where the T’riffic Takeovers roadshow would be the next day

Photo Cutouts boards are seeing increasing use in theatrical productions like Magic Light Productions’ Walliams schools roadshow. They can also be used in marketing promotions, awards ceremonies, as a photo opportunity at events, wedding photography props, at seasonal festivities like Halloween, Christmas and Easter, for product launches, book signings, TV shows, and more.

Find out how to order your own custom face in hole board at photocutouts.co.uk

office@connectedshopping.com

08450 570321

Theme of the week: Healthcare

There’s a theme developing this week …

We serve all industries that need face in the hole boards and marketing props for their events. But some weeks, there seems to be a theme. This week it’s healthcare. Three of the boards we’ve sent out this week have been healthcare-related: two major cancer charities and NHS Wales! There’s probably no rhyme or reason to it (like the time we got three requests for boards featuring horses in the same month), and all we can say is we’re happy to be providing the service and helping these great organisations promote their message.

Macmillan Volunteer Conference

Macmillan Cancer Support relies on a network of volunteers to provide support to those with cancer, and once a year the charity holds a Volunteer Conference for networking, volunteer awards, volunteer support and development opportunities. This year’s conference was on the 17th & 18th of May in Blackpool, and Photo Cutouts delivered some traditional face in the hole boards for a bit of extra fun for the delegates.

The boards obviously did their job!

Healthcare conference photo cutout boards

NHS Wales

This is a general purpose board for NHS Wales that they are going to use at a variety of events and locations. It’s a folding board, which means it can be carried about easily and even transported in a small car to wherever it is needed. Perfect for a mobile awareness message!

NHS Wales healthcare board

Cancer Research

Cancer research are doing a roadshow in Scotland, and one of the props they’ll be using is a pair boards that let the public step into the shoes of a cancer-busting super scientist. Lord knows we need these people, so promoting their efforts is one thing we have absolutely no problem helping with.

Photo cutout boards for healthcare charitiesWe’ll blog about it again next time there is a series of orders for boards from a particular sector or industry or cause. For now, whether you are a healthcare organisation or something completely different, if you have an event coming up and would like something extra to drive engagement and promote your message, get in touch with Photo Cutouts on:

08450 570321

Email

Visit our custom promotional boards page

Here’s how to get people into your product

Product marketing
Photo Cutouts: getting people into your brand

If you have a product to launch or promote, then naturally you want people to ‘get into’ your product. But what does ‘get into’ mean, exactly? Understand its purpose? Appreciate its unique selling points? Become convinced that it’s the best on the market? Be overjoyed about how it solves a problem for them? Recommend it to others? Become loyal users of it?

Well, all of these, of course. But what we meant is quite simply to encourage people to, well, physically get into your product by putting their faces in a board with your product on it! The concept couldn’t be simpler, and you know what? It works. That is why photocutouts.co.uk has gone from an obscure maker of seaside Punch-and-Judy boards to Britain’s leading producer of face-in-hole marketing props, serving brands both big and small. Here are a few of the big brands who have used our boards for marketing:

  • The BBC
  • Unilever
  • Huawei
  • Autoglass
  • The Royal Air Force
  • Seabrook Crisps
  • The National Trust
  • Capital FM
  • World Animal Protection
  • American Express
  • Cancer Research
  • Anglian Water
  • King’s College London
  • Cussons Carex

Product boards from photocutouts.co.uk are the perfect marketing accessory at trade shows, conferences and exhibitions. One example this week is Wavegrip, a company who make hygienic, recyclable packaging for cans. They went all the way to Nashville, Tennessee to promote their products to the Craft Brewers’ Conference, and prepared well in advance by asking us to make them a promotional face in the hole board to take along with them. Here they are sharing board photos on social media.

product marketing tools

They were able to take the board along with them because it folds in two and is easy to carry and set up. Imagine taking the board in the photo on a plane – what a kerfuffle that would be! Well, we thought of that, so our conference boards have the option of coming as a folding two-piece that you can carry under your arm. Wavegrip are going to use their folding board at their next event as well (an expo in Germany), and the next one after that. For a small outlay they now have an excellent marketing tool that screams about their products and that people have fun interacting with and taking photos of (which they are likely to then share on social media, further promoting the brand).

We also make promotional cutouts without face holes to dot around exhibition spaces and use on stands – we can make any shape, size and design required and put whatever branding or message you ask for on them. A fun way of promoting your brand!

product promotion, product launch marketing tools

Got a product, brand or cause to promote? Call us to talk about how we can get people into it!

08450 570321

office@connectedshopping.com

photocutouts.co.uk

Recent face in the hole boards March /April

Business at Photo Cutouts is never quiet, but it’s picking up quite a bit now for the Spring/Summer marketing and events season. We’re making bold, colourful custom event boards for more and more brands and causes every year, and the upward trend is continuing as we swing into the (fingers crossed) warmer months of 2018. In addition to our classic range of off-the-peg traditional wedding and seaside boards which are always popular, we really enjoy making bespoke boards for marketing events, product launches, TV and radio stations (BBC and ITV among them), weddings and fundraising events.

Here are a few of the ones we’ve made is March and April, though this is the tip of the iceberg because there are so many others we can’t tell you about because the events haven’t happened yet! Suffice it to say that Summer 2018 will be another bumper face in the hole board-filled year as brands and causes across Britain use our unique boards to promote their messages.

ITV Weather

ITV Weather rang us in early April to order 6 or our space-saving folding boards for a series of mobile events inviting members of the public to be weather presenter for a day. These boards can be folded in half for easy transport and storage, which made them ideal for ‘roadshow’-type campaigns like this. Rather than design them ourselves, in this case we used a design provided by ITV. 
ITV Weather face in the hole board

Green Flag Wales

Green Flag Wales do a great job campaigning to keep Wales tidy. We are delighted to help them in their efforts to raise awareness of environmental concerns with boards like this:

green flag wales april boards

And we also made a Summer-themed board for Keep Wales Tidy which we designed ourselves with a few humorous touches:

Keep Wales Tidy April face in the hole board

Global 4 Communications

Global 4 Communications are celebrating 20 years in the business telephone systems market. This board for their celebration party is pretty straightforward: be king for a day!

Photo Cutouts April face in the hole boards

Fuller’s London Pride

This one was for the 2018 London Marathon, the hottest on record. No doubt more than a few pints of London Pride were quaffed after the race, especially with this board to remind them to imbibe!

London Pride April 2018

This is a one-hole board with the left and right faces already printed. A good photo opportunity at the London Marathon!

So that’s just a handful of the promotional boards out there at the moment. Want to have a board made for your event? Call 08450 570321 and ask for Shelley or Jim.

Alternatively, email Photo Cutouts for a design and production quote today!

 

Summer event boards

Get your Summer event boards designed soon!

Don’t laugh! Right now we might be scraping ice off our cars every morning, but the weather will be warmer before we know it, and the Summer events season will be upon us. Our first Photo Cutouts were born from the traditional idea of the Summer seaside face in the hole board, and they are still timeless classics. We started out with cheeky traditional boards like ‘Fat Lady on the Beach’ and ‘Skinny Jimmy the Lifeguard’. Now we’ve got a lot of varied designs that come at the classic theme from different angles. Here are a few of them. They might give you an idea for a design of your own (you can have logos, branding etc. on your board to promote your brand, cause, or event!)

Summer event boards, Summer marketing props, compact marketing props UK

We can make a totally unique custom board for you – find out how here.

Blue Flag England, Summer event boards

Our Summer event boards have all the fun of the seaside. We update the designs all the time to bring something new to the concept. The boards are printed with your own design or ours – if you have artwork to send over, we’ll print it for you onto durable, waterproof PVC board that’s sturdy and stands on stable feet so it won’t blow over or fall down in anything except a hurricane (not wishing to tempt fate!)

Summer photo opportunity board
Check out the super sturdy feet!

If you want to tell someone about Photo Cutouts, why not download the leaflet below and send it to them? It has all our contact details on it. Just right click, download and email it to them!

Photocutouts leaflet
In case you haven’t seen it, here’s our A4 leaflet. Share it with friends who might like a photo cutout board!

Start planning your Summer event board now – get in touch with Photo Cutouts at office@connectedshopping.com or call us for a friendly chat on 08450 570321!

www.photocutouts.co.uk

Folding boards make transport & storage a breeze!

New folding design takes up half the space

Photo Cutouts’ product innovation is driven by our customers. So when a customer said that one of our standard boards wouldn’t fit into her small car to drive it to her exhibition venue, we had a bit of a brainwave.

We could have supplied the board in two pieces and let our customer put it together. But we thought we’d go one better. We gave our customer a board that simply folds in two for easy transport and storage.

Folding photo cutout boards, folding marketing props, compact marketing props
Here’s our design wizard Jim with a folding board (Well most of him – he’s a bit shy)

Feedback from the customer was positive: the folded board was easy to carry, set up, take down and store for the next event, taking up half the space a regular board would when folded. As a result, we’ve added folding boards to our range of options. Here’s the new website page about this convenient new option.

Folding marketing props, compact marketing props UK
A folding board erected in a couple of minutes

Because of the extra work involved, folding boards do cost a bit more than regular ones. But if easy transport and storage is a must for you, it’s an option worth considering.

The legs and feet attach to the board with bolts that are easy to affix with a 10mm spanner (supplied with the board). They are lightweight aluminium and sturdy enough to keep the board upright in moderate winds. With the legs attached a folding board is just as rigid as a one-piece board.

Why not compliment a folding or one-piece custom board with some bespoke branding props to position strategically at your event? They are made of the same lightweight, weatherproof PVC as the face in the hole boards and can be contoured to any size and shape.

Promotional cutouts and standee props
Custom branding props from Photo Cutouts

And to add some extra fun to photos, grab some speech bubbles as well. Dry-wipe or permanent, these hand-held props look amazing in photos and can carry whatever message you want to communicate.

Hand held speech bubbles

Get in touch to discuss your requirements!

0845 0570321

office@connectedshopping.com

www.photocutouts.co.uk

Experiential Marketing with photo cutouts

Are you promoting a business, brand, or cause? Then you might have heard of experiential marketing, also known as event marketing and engagement marketing. The Content Marketing Institute listed it as the number one most effective marketing tactic in a survey, with 72% of marketers saying it was the best.

So what is experiential marketing? Quite simply, it is involving the public in experiences that involve the brand. Rather than just telling them your brand is fantastic, experiential marketing gets them interacting with it themselves and developing a personal bond. Your product or cause becomes a part of their lives.

Event marketing Experiential marketing with photo cutouts standees

Photo cutout boards are a simple but effective example of experiential marketing. Instead of remote, detached hoardings and banners, photo cutout boards are designed to be interacted with. When a couple of people poke their faces through and take a photo, it personalises their relationship with your brand and sticks in their memories. The photo is also a permanent reminder of your brand. And they will quite likely share it on social media so others will see it too.

We have sold hundreds of custom-made photo cutout boards to brands big and small for use at promotional events. One thing they always say is that the boards helped drive more people to their trade stand or increased the number of people stopping for a free sample or to sign up to donate.

event marketing photo cutouts eventprofs experiential

Design is very important for a photo cutout board to be effective. Our team of in-house designers will look at your brand and come up with ideas of how to get its central message across in an image with face holes. We work with you until you are happy with the design and make sure the placement of logos, hashtags etc is ideal.

Then we print it in full-colour high resolution onto durable, weatherproof PVC board which is attached to sturdy metal feet.

We’ve also thought about practicalities like transporting the boards to and from your events. We’ve now added a new option to our range – the folding photo cutout board! It is like a regular board except that it folds in half for easy transportation and storage. So there you have it – the ideal, portable experiential marketing prop!

Check out our folding boards page here

Find out how to order a custom photo cutout board to promote your brand or cause at https://www.photocutouts.co.uk/create-custom-photo-cut-out-boards.htm

Call us for a friendly chat on 0845 0570321

email us at office@connectedshopping.com

 

Keep Britain Tidy sweeps up 3 boards!

Have you read about ‘Trash Girl’? Nadia Sparkes, 12, of Norwich, has been in the news lately for her commitment to keeping her neighbourhood spick and span. She simply picks up all the litter she finds on her way to school and bins it. Well done Nadia!Keep Britain Tidy

The story has developed, though, because of the bullying she has had about it – including being dubbed ‘Trash Girl’ by sneering classmates – and her ignoring their taunts and refusing to stop picking up litter. Now she has the last laugh because she is a media hit. She has already been immortalised in a cartoon as a superhero:

Keep Britain Tidy Nadia Sparkes Trash Girl
Keep Britain Tidy Nadia Sparkes

… and had a tribute from van artist Ruddy Muddy:

Keep Britain Tidy Trash girl Nadia Sparkes
Nadia Sparkes has even had a tribute from dirty van artist Ruddy Muddy

… and now a Photo Cutouts blog post! Trash Girl, we salute you!

Nadia has been approached by Keep Britain Tidy for an interview and looks well set to become a spokesperson. Which leads us neatly into the reason for this blog post: Photo Cutouts have supplied a board to Keep Britain Tidy and two boards to Blue Flag, the clean beach organisation.

Keep Britain Tidy

Blue flag, Keep britain Tidy

Blue Flag are clearly happy with their boards, which will be used at the forthcoming Keep Britain Tidy Network Conference and Awards at the Hilton Metropole in Brighton.Blue Flag England

Photo cutouts are a proven attraction at trade shows, conferences and events. They create a focus for public engagement and a great photo opportunity. If you wish. we’ll include hashtags for social sharing.

You can get involved with keeping Britain clean by picking up litter yourself, and if you want to take it further you can get into Keep Britain Tidy’s Great British Spring Clean from the 2nd to the 4th of March 2018. Join the growing army of #LitterHeroes who have had enough of other people’s litter and are willing to do something about it.

Photo Cutouts contact:

0845 0570321

office@connectedshopping.com

www.photocutouts.co.uk

Photo cutouts at large right now

Central tweeting: Vaillant

A certain bunny enjoyed one of our Photo Cutouts boards at this week’s launch of boiler company Vaillant’s new magazine for installers. Johann the Bunny is named after the company’s founder Johann Vaillant, who invented the closed-system gas-fired geyser in 1894. Here is the rabbit version of Johann fooling around in the special hand-held face in hole board we made for Vaillant’s magazine launch. We don’t blame him. When there’s a face in hole board to play with, what’s a bunny to do?

And of course a lot of people used it too.

Vaillant advance magazine photo cutouts

NowPressPlay

Photo cutouts product launches marketing

Another hand-held board, coincidentally (our boards are usually free-standing and 6 to 7 feet high, though we can make any size required, including folding boards). This one is for NowPressPlay, an educational technology startup who wanted the board for the Bett (British Educational Training and Technology) Showat Excel in London.

now>press>play is an immersive audio resource that engages primary school children in the curriculum through emotion, imagination and movement.

They are getting maximum mileage out of their Photo Cutouts board by including it in a blog post, sharing it on Twitter and Facebook, and holding a social media contest for the best photo with the board using the hashtag #pinkheadphones. The prize? A free month of their product. Smart marketing!

Nuts Over The Atlantic: update

Charity fundraising face in hole boards photo cutouts

The brave lads from Nuts Over The Atlantic  describe themselves as ‘4 distinctly average guys rowing across the Atlantic for #Movember’. But their achievement is anything but average. At the time of writing they have been rowing for 44 days and are under 800 miles from their goal on the American side of the big pond. Their autotiller broke but they have fixed it, they have of course grown beards and have been lashed by storms and huge waves. But they’re still on target!

Nuts over the Atlantic photo cutout

Before they set off on their odyssey we made a Photo Cutouts board to promote their campaign. Nearly there lads!

So that’s just a sprinkling of the boards out there being used to promote campaigns, product launches and brands at trade shows. We can only really blog about the ones that who have posted photos – not everybody does, which is fair enough.

To get a board designed for your campaign, brand or product launch, visit our site , email office@connectedshopping.com or call 0845 0570321!