Photo Cutout Boards at Countryfile Live

BBC Countryfile Live returned this year to showcase the best of the British countryside. The event runs across 2 weekends in August, the first at Blenheim Palace and the second at Castle Howard. Visitors are treated to presentations from the shows’ presentations, theatre productions and food demonstrations, all surrounded by stands and food outlets from a range of exhibitors.

Photo Cutouts have proudly supplied bespoke face-in-the-hole boards to some of the exhibitors at this year’s Countryfile Live event, including Rohan Clothing and London School of Tropical Medicine for their Bug Off campaign.

Countryfile Live Exhibitors

A great engagement tool…

The exhibitors were looking for a great visual engagement tool to attract people to visit their exhibition stand.

Photo Cutout boards are perfect for trade stands. An interactive marketing prop with an eye-catching design which includes the company logo, creates a great photo opportunity and makes the stand memorable for visitors.

Countryfile Live_Rohan stand

Encourage social sharing with a competition

Rohan chose to use their board as part of a competition mechanism. The design called for people to snap and share their photos on social media using the hashtag #RohanBestinShow. This is a great way to encourage visitors to share their branded photographs across the web and become advocates for the company, brand or cause. The theme of ‘Best in Show’ was in line with the agricultural nature of the Countryfile Live event and generated some humorous photos of dogs in the face holes (which we always love to see!)

Rohan_BestInShow

You can view posts from the Rohan Best in Show photo competition on Twitter, Facebook and Instagram, searching for the hashtag #RohanBestinShow

Photo Cutouts offer marketing props for exhibitions stands

Visit our Exhibitions page to see how Photo Cutouts can help increase footfall to your exhibition or trade stand.

If you are exhibiting at a similar show and are looking for a great portable engagement tool to attract people to your stand, then please get in touch and we would be happy to work with you on a great design.

Website: photocutouts.co.uk

Mail to: office@connectedshopping.com

Tel no: 01284 848330

Photo Cutouts provide seaside boards for ITVBe’s The Only Way Is Essex

Popular ITVBe reality show, The Only Way is Essex (TOWIE), approached Photo Cutouts earlier in May, for help in dressing the set for their seaside themed, end of season party.

Filming for the finale took place in the rear garden of the stunning venue The House in Crow Lane, Clacton-on-Sea on Thursday 16th May. The full cast were pictured attending including Shelby Tribble and Sam Mucklow (pictured). The party was to have a seaside themed, festival atmosphere to match the location and who better to supply traditional seaside party props than us.Shelby and Sam having fun with face in the hole board

We specialise in the production of the traditional pier pastime of face in the hole boards. And it was this seaside range which caught the eyes of the ITVBe team. https://www.photocutouts.co.uk/buy-seaside-peep-boards.htm

Seaside face in the hole boards

Photo Cutouts supplied the TOWIE team with a range of seaside face in the hole boards to add some fun to the bash. The designs were the traditional saucy postcard style featuring overweight ladies and skinny gents – perfect for creating funny photo opportunities with the cast. The show aired on Sunday 26th May and is available on ITV on Demand, where you will spot newcomer Joey Turner using the Photo Cutouts ‘Strong John’ face in the hole board.

TOWIE's Joey Turner as 'Strong John'

Sister company, Fun4Guests also got in on the fun. Fun4Guests supplied a range of party hire props, including a vintage Kissing Booth to add some romance to the bash.  Kissing Booth TOWIE Screenshot

The season finale party was a huge success and a lot of fun. Photo Cutouts and Fun4Guests were delighted to be involved in our neighbouring counties TV series.

In case you missed it, ITVBe’s reality TV hit is available to watch on catch up for free via the ITV Hub.

If you would like to hire our Photo Cutout boards, party hire props or vintage Kissing Booth the please contact us to discuss your event.

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Photo board boosts seasonal campaign for Christmas Tree grower

Seasonal Marketing Campaign

Photo Cutouts customer The Natural Christmas Tree Company have given us some nice feedback on Facebook about their Christmas 2018 campaign:

“Fantastic service and quick and efficient design and logo placement! The photo cutout has been a great success for us!”

-Harry Edwards

If you run a Christmas tree business, as Natural Christmas Tree Company owner Harry Edwards does, it’s probably fair to say that your business is seasonal! It involves work all year round, but the bulk of sales will happen during a short and very busy period each year. What can you do to maximise sales during this period? It would be pretty disappointing if you worked so hard and not enough people got to hear about your business.

Seasonal Marketing Campaign
Branding can be as subtle or as in-your-face as you choose.

To avoid seasonal sales flops, businesses can do a range of things to boost awareness and get people buying. One part of this mix is a photo cutout board: a colourful stand-up board that projects a friendly image of your brand. It comes with face holes so that customers can take funny photos of each other – with your company branding front and centre!

This helps create a buzz about your company by word of mouth and via social media. The board can be anywhere that helps to get the message out: at shopping centres, in front of your premises, at trade shows and other events, or just via social media by sharing photos of employees and others posing and making faces!

Other seasonal business include fireworks, food stalls, lawn care & gardening, outdoor adventure, travel, and many more. If you run a seasonal business, don’t let all your hard work fail to pay off at peak sales time by not shouting loudly enough about your business! A Photo Cutout board is a proven (and fun) part of the seasonal marketing mix.

Here are a couple of boards we made for seasonal fireworks supplier Standard Fireworks, to help make sure their peak season wasn’t a damp squib and really went off with a bang.

standard fireworks seasonal campaign Seasonal Marketing campaign

Get in touch today to discuss your branding requirements for your next peak season!

www.photocutouts.co.uk

office@connectedshopping.com

08450 570321

 

 

 

 

Garden centre chain puts Snow Globe boards to good use

Snow Globe boards add Christmas cheer

This week’s blog post is about how a business used Photo Cutouts boards to promote its stores and gave customers a fun experience at the same time. It’s the story of how a garden centre chain boosted its public image with a co-ordinated set of our Snow Globe boards distributed across 22 of its branches. It’s also the story of how you can do the same to promote your business.

Snow globe christmas face in hole board
This is the Snow Globe board before being customised with the customer’s message.

Klondyke & Strikes Garden Centres like our Snow Globe board so much they ordered 22 of them – one for each of their branches in England, Scotland and Wales. For use during the festive period, the boards are placed strategically at each branch to encourage visitors to pose in them and take photos. The sharing hashtag for Instagram, Twitter and Facebook is #KlondykeSnowglobe.

To tempt customers to share their photos on social media, Klondyke & Strikes are running a ‘Show us your best festive face’ competition with a prize for the best snow globe photo. Customer have really gone for it – just look at the Instagram page for the hashtag #KlondykeSnowglobe and you’ll see how well the campaign is going!

Snow Globe scene
Some of the Snow Globe layouts are absolutely gorgeous.

We really love what Klondyke & Strikes have done with the snow globe boards. Face in hole boards have a vintage feel, and these scenes are examples of real old fashioned window dressing which has always been a vital part of retail but which so many other stores forget to do well. We wish them every success with their seasonal campaign and hope that these beautiful displays make customers feel like spending more! It just gives a nice warm fuzzy feeling for customers that their staff have gone to all that effort, doesn’t it?

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Exhibition stand boards boost engagement

Take a stand with a face-in-hole exhibition board

We’re always going on about how good our exhibition stand boards are for boosting brand awareness and encouraging engagement. After all, what’s not to like about giving people a chance to literally get into your brand? Well, you don’t have to believe us – just listen to our customer Rentalcars.com, who had a 3m by 2m board at the Travel Counsellor’s Annual Conference in Glasgow earlier this month.

“The event went great thank you, the photo cut out was very popular. It looked great, the colours are so bright and clear. I’ve put a few pictures below, thanks so much for your help with this. I would have no issues using yourselves again in the future.”

Thanks

Janine.

The bright & clear colours are due to our brand new printing method, which gives the best colour reproduction available today. We printed this particular board from the client’s own artwork. From what Janine tells us, it helped to draw people to their stand and start conversations by giving them a fun photo opportunity. A Photo Cutouts board could do the same for your brand at your next exhibition! And don’t forget, photos get shared, which means further exposure for your brand!
We also make smaller and more portable face-in-hole boards than can be folded up and carried under your arm! They’re easy to carry to exhibitions and then pop open and are ready in minutes. Here’s an example of one used recently. UK Mediation took it to the CIPD Annual Conference earlier this month. The 100 x 180cm size was just right for their stand layout.
 
Exhibition board
UK Mediation said in their exhibition announcement, “We’ve been hard at work developing our fully-customised exhibition stand. There will be activities to take part in, including an interactive game, and some fun photo opportunities that are sure to make you smile! We promise that it’s going to be SUPER!”
The photo opportunity was the Photo Cutouts board – always a hit at expos.
Want one for an upcoming expo? Get in touch!
Call 08450 570321

Theme of the Week: Animals!

Animals
Tiger and panda in a promotional board for Animalz face masks.

 

Looking back at the photo cutouts we’ve made, we’ve realised that they often feature animals. The reasons for this are as varied as our clients, but it seems that many charities, brands and products have chosen to feature animals in their photo cutouts. It’s the same in advertising. Think how many brands have an animal as their mascot. So this week we’re featuring our animal friends. Welcome to the Photo Cutouts zoo!

Horses

A four-legged friend will never let you down – and neither will we! Here are some equine boards from the last year or two.

Animals horse Liverpool
A horse in this board for the Liverpool International Horse Show.
animals horses
This board for Retraining of Racehorses features … you’ll never guess.
Animal board horse
This three-hole board was used at Chepstow Racecourse.
Animals horse
More horses – this lovely board was for Sense charity to use at the Badminton Horse Trials.
Donkey ride seaside
All right, this is a donkey. But it’s an equine, right? This traditional seaside board was used by The Sun newspaper.
Seaside donkey animals
More seaside donkey rides – this time for the Sandgrown Family, part of Blackpool Better Start’s campaign.

 

Dogs

Man’s Best Friend has featured in quite a few of our boards. We like to do tricks for our customers!

Animals photo cutouts dogs
Detail of one of our boards for the Dogs Trust. Good boy!
Photo cutout board animals dogs
This one was for Xero, featuring their actual office dog Jinty!
Animals dog full fact milk
Full Fact Milk’s campaign featured a sheepdog. And a cow, obviously.
Dogs board animals vets
A rather naughty woofit running off with sausages in this board for Vets4Pets.
Sheepdog animals Yorkshire Day
A trusty sheepdog features in this board for Yorkshire Day 2018.
RSPCA animals dogs board
A cartoony dog is one of the animals in this board for the RSPCA.
Huawei Chinese New Year animals dragon dog
A Chinese New Year board for Huawei featuring what we think is a Shi Tzu.

 

Animals dogs face in hole boards
Does this one count? This board for the RAF gives a new meaning to ‘dogfight’!

 

Fish and other aquatic life

Our aquatic friends have also graced several boards. Check out these fin-tastic images of fish! You’ll be hooked! (I’ll get my coat – Editor.)

Fish animals
Don’t be Koi, take a look at this lovely board for the Japanese Water Gardens!
Fish board charity
This board was for the For Fish’s Sake campaign, run by Hubbub.
Dolphin Octopus animals
This board for the Ellen MacArthur Foundation has a variety of marine life.
Animals shark
Sharks are fish, right? This one was for Nuts Go Row, who rowed the Atlantic for charity!
Animals crab
Don’t forget the nippy crab in our traditional seaside board of Skinny Jim!

Bees

Where would we bee without bees? Here are two boards that have helped to create a buzz.

Bees animals photo cutouts
BeesNeeds used this board at their week-long campaign on London’s Carnabee Street.
Bees animals promotional board
This is a client design by Plan Bee, before we cut the face holes out.

Other animals

Here’s a smattering of other members of the animal kingdom who have featured on our boards. Noah would be proud!

oinkfest pigs animals
Three little piggies in a board for Oinkfest!
Animals cows ice cream
Cows grace this board for Isle of Arran Ice Cream.
Bat Halloween
There are bats in this Hallowe’en board.

 

Animals rooster board
Dusty The Rooster, designed by Aardman, features in this board for the London Wetland Centre.
Animals face in hole board
Bunny, chick and lamb in one of our Easter boards!

That’s it for now, but there are sure to be plenty more animal boards leaving our production facility. Do you have an idea of how to use animals to promote your product, brand, cause or business? Got a ‘pet’ project you’d like us to turn into reality? Get in touch to throw us a ball, and we’ll fetch it!

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Call 08450 570321

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Theme of the week: veg!

An entirely meat free blog post

autumn veg
Some suitably seasonal veg yesterday.

Leaves are plummeting off trees, the thermometer is shrinking back into single figures and crisp misty mornings are becoming the norm. Autumn is defined by its plump vegetables: pumpkins, onions, parsnips, mushrooms and other tasty things you just want to roast and whizz up into a thick, warming soup for the chilly months ahead.

This week we’d like to show you a couple of boards we’ve made recently which are for different purposes and niches but which share a theme: crunchy, healthy vegetables! One board is for an awareness-raising campaign encouraging people to go veggie, and the other is for an organic food company who specialise in veg.

The Vegetarian Society

veg soc vegetarian marketing

You are what you eat, so this board invites people to ‘become’ vegetables! It was used by VegSoc at a major food fair. Needless to say, the board drew a lot of people to the VegSoc booth, because people just can’t resist having their photo taken as a carrot or a leek!

As always, a face-in-hole board is one of the simplest and most effective ways of conducting awareness campaigns. Here are five other public awareness campaigns that have used Photo Cutouts boards at events.

 

VegSoc photo cutout board

Tideford Organics

This company make scrummy organic vegan soups, sauces, pestos and misos in their kitchens in Devon and sell them around the UK. They are also an awareness campaign really – just look at their board! It shows how a plant-based diet cuts your carbon footprint and saves water, which helps Tideford Organics to sell more of their tasty and environmentally friendly products. It’s a win-win for this company, and their board was a winner too!

Veg promotional board
This is an example of our new folding board, which as the name suggests folds in two for easy transport and storage. Perfect for taking to exhibitions and fairs!

It’s nearly the weekend, so if you’ll excuse us we’re going to veg out now!

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Make everyone a magazine cover star!

Get people into your magazine – literally.

We’re happy to make photo cutout boards to whatever specifications our customers ask for – the imagination and variety are endless! But we’ve noticed that over time, patterns emerge that represent segments and sub-segments of the market for promotional cutout boards. This week’s theme is … the giant face-in-hole magazine cover. We’ve made quite a few of these for magazine launches, campaigns, corporate events and just good old marketing, and they seem to be a hit.

It can be as simple as getting a mock-up of the magazine’s front cover from the publisher, printing it and cutting out one or two face holes. Others can involve more design work from our in-house design team. Whichever way, the result is always big, bold, colourful and fun – and a great way to promote a magazine. We’ve got folding boards, hand-held boards to pass around, full-size boards, and boards without face holes for people to ‘stand in’ as the cover star – the range of choices grows all the time.

Here are some of the magazine cover boards we’ve made recently. Check out the fun and see if you’d like one for YOUR publication!

1. Group Leisure & Travel

Everybody wanted to be part of ‘the world’s best looking group’ at the Group Travel Show at the NEC. This is a full-size board with metal feet that people can stand in from behind – our stock-in-trade and a sure fire winner.

Magazine cover promotional board

 

2. The Week Junior

Engaging curious young minds, The Week Junior magazine is a multi-award winning current affairs magazine for 8 to 14 year olds. They often use our photo cutout covers for new issues at promotional events.

promotional magazine cover marketing

3. First Wonder Box

Another children’s current affairs publication is First News – they used our boards to launch First Wonder Box, themed boxes bursting with learning and fun. Young people were happy to pose in front of the board if they didn’t quite reach the face hole – after all, we can only cut the hole at one height! This is an example of our folding board that folds in half to save space and make it more easily transportable.

First Wonder Box Latitude Festival
You can lead a horse to water …

4. Vaillant

Heating and cooling firm Vaillant used a Photo Cutouts board at the launch of their in-house magazine, Advance. This is a ‘selfie board’ – lightweight and portable, designed to be passed around for anybunny to use!

Prommotional marketing magazine cover star
Even Vaillant’s bunny mascot somehow got in on the act.

5. Love Sewing Magazine

This one was a real hit with women dying to pose on the front cover! Rather than have a face hole, we left the main image blank so that people could stand in front of it. And boy, did they!

Magazine cover starLove Sewing magazine cover star

Need to promote a magazine? Come to the experts – Photo Cutouts. We can start talking about a design today!

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Across the board: the variety of Photo Cutouts this month

As we head into Autumn the pace and variety of production at Photo Cutouts is showing no sign of slowing down. Indeed, we’re gearing up for Christmas now as Britain’s brands, causes and businesses seek to attract their share of December trade. Last week was a frenzy of production and delivery as we made and shipped twenty-eight of our Snow Globe boards to branches of a major garden centre chain!

Snow globe Christmas marketing variety
The garden centre boards are like this one, but with customised text on the brass plaque. This particular board was in use at the NEC Festive Gift Fair last year.

Here is a small sample of the variety of other boards that have gone out this month. These are ones we can tell you about because the events they are used at have already happened. We keep the others under wraps until the events!

Xero

Accounting software firm Xero like to involve the whole firm in their event planning. Here they feature the office dog Jinty as their mascot on a hand held selfie board involving said dog and a large pie. Sometimes customers just tell us what they want and we do it!

Variety is the pies of life
Dog vs pie

Rip it Up

National Museums Scotland is running an exhibition called Rip It Up which celebrates the story of Scottish pop. A variety of bands like the Rezillos, Simple Minds, Franz Ferdinand and The Proclaimers feature in the exhibition and a number of associated events.

Variety of face in the hole boards
Celebrating Scottish pop and rock with National Museums Scotland

Rize

Rize is a rebranding of The Health Club Collection, and what better way to raise awareness of a new brand than a photo cutout board? This board was used at a launch event at a London health club.

Photo cutouts for marketing and branding rebranding
The ’80s are back, apparently!

Cairngorms

The Cairngorms National Park uses these cute Lego mascots to promote the region’s many attractions.

Tour of Britain

The public got the chance to be a ‘stage winner’ at the #forestfinish stage of the Tour of Britain in Whinlatter, Lake District.

Face in the hole cutouts for use at sporting events
Forestry Commission – Whinlatter, Cumbria

Coming soon: boards for Pontins, Amazon, and most importantly the British Dragonfly Society!

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Photo boards: the finishing touch for festivals

Festivals draw in crowds with photo boards

Here are a few of the festivals that have used our photo boards this year. From the large to the small, festivals are events that require branding and exposure. A great way to get people to participate in marketing and popularising a festival is to have one or more photo cutout boards made. They can be placed strategically around the event itself or used in public places before the event to drum up interest. They project a professional image of the event and can carry its main strapline as well as all relevant branding information, such as logos, images, hashtags, web addresses, emails and phone numbers. And here’s the good bit. People love to interact with photo boards, put their faces in the holes and snap funny photos which – guess what? – get shared on social media, bearing the festival’s image and message. The internet does the rest.

Here are some on the boards we’ve done this year for this type of event.

1. Wannabee, the Spice Girls Show at Frimley Lodge Live

Frimley Lodge Live is an annual music festival in Surrey Heath. We made this board for Spice Girls tribute act Wannabee.
Spice Girls photo board festivals

2. Oktoberfest

Beery Teutonic oompah-and-lederhosen event Oktoberfest is growing in popularity here in the UK. It’s easy to see why. What’s not to like about sausages, sauerkraut and endless gallons of beer? This board from our Seasonal Range is off-the-peg for Oktoberfest and was used at several events last year. We can add branding for specific beer festivals by request. And the great thing is, it’s beer-proof! The Foamex PVC board doesn’t absorb liquids and can be wiped dry.

Oktoberfest festivals UK photo board

3. Bury St Edmunds and Halifax Food & Drink Festivals

Hear ye, hear ye! Local food, drink and business festivals can really benefit from photo boards. People see them around town and they help to raise awareness of the event. It’s simple really. Add the interactivity and fun of them being face-in-hole boards, and they can quickly build up public interest in a local festival. Probably cheaper than employing a town crier too.

Bury st edmunds food & drink festivals

Bury St Edmunds Food & Drink Festival

Food festival marketing

Halifax Food & Drink Festival

4. Chinese New Year

The seasonal Chinese New Year festival is well known throughout the UK. The event can be used for marketing, which electronics giant Huawei have done with this board.

Huawei Chinese New Year marketing

5. Camp Bestival

Family festival and camping experience Camp Bestival is loads of fun for kids and their adults. They used this board well in advance of the event as well as at the event itself.

camp bestival marketing

We’ve got lots more boards for festivals in the pipeline, but we can ‘t tell you about them yet because the events are still to happen!

Organising a festival? Tell your marketing folks to give us a call on 08450 570321, visit our site or drop us an email!