Not all heroes are muscular, brash and tough. Sometimes a hero just quietly gets on with his business, and achieves legendary status through sheer persistence and force of will. Tomoyuki Shioya is one such hero, and he’s our favourite person in the world.
We blogged about him last May because he has stuck his face in some 3,000 face in hole boards in Japan and elsewhere. He also features in our keystone post Face in Hole Boards: A Bit of History. Everywhere he goes, he takes his camera and tripod with him in case he comes across a face in hole board to add to his photo collection. After finishing his office job at 5pm he wanders the streets in search of something to put his face through. He is on record as stating that he wishes to be buried in a face-in-hole coffin.
Now he has made a video about his strange life and his obsession with face in hole boards, which he considers a high form of art. In Japan, many boards are advertising hoardings that present a photo opportunity to passersby that helps to generate interest in brands. Tomoyuki Shioya has taken the photo opportunity and run with it, and Forrest Gump-like, hasn’t stopped running with it. Maybe one day he’ll hang up his camera and declare enough to be enough, but we guess that as long as there are face in hole boards we will continue to see his face in them.
Watch our hero talk about his passion in his own words.
‘I think they are an extremely effective form of communication,’ says Shioya. ‘The people who make them want to make people happy, and people enjoy taking pictures with them. I think what makes them so great is that everyone involved with them is happy.’
We certainly agree with that. Our photo cutout boards are designed to be fun for all involved, and at the same time they can communicate business messages and promote charities. They add an element of fun and interaction that makes people warm to a brand, or just warm the world with their smiles.