Innovative new design for Hempstead Valley Dinos #HVDinos

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Hempstead Valley Shopping Centre has been having a roarsome time this Summer with their dinosaur-themed activities. The shopping centre management team came to Photo Cutouts with the challenge of making several dino-themed photo opportunities for their retail entertainment during the school holidays.

Our fabulous designers came up with 2 dinosaur-themed photo cutout boards and, a Photo Cutouts first, a double-sided photo wall.

#HVDinos Face-in-the-hole board

The face-in-the-hole boards had 2 head holes at a suitable height for children to have their photographs taken. Children really seem to engage with the photo cutout boards and completely get the concept of posing to be part of the scene.

#HVDinos retail entertainment Photo Cutout board

Double-sided photo wall

For the photo wall, our innovative team put together 2 designs. These were printed and mounted back to back on 2 panels of sturdy PVC foamex. The double-sized photo wall provided a mammoth 3m x 2m backdrop for shoppers to pose for a photo opportunity.

Hempstead Valley Shopping Centre retail entertainment #HVDinos_PhotoWall

Photo Cutouts have made photo walls in the past however a double-sided version is certainly a first. The team adapted our usual design for a 2-panel board of this size so that fixings were concealed within the board. This gave a blank canvas on both sides for 2 great designs and 2 great photo opportunities.

Hempstead Valley Shopping Centre retail entertainment #HVDinos_PhotoWall

Hashtags for social sharing

The peep boards and the photo wall both included the shopping centre logo, social media handles and the hashtag #HVDinos to encourage visitors to share their photos. Photos were shared across Facebook, Twitter and Instagram and the dinos have proved to be a roaring success in increasing footfall to the shopping centre.

Mark Rumfitt, Centre Manager of Hempstead Valley Shopping Centre said:

“We’ve turned the clock back by more than 400 million years with this new dinosaur trail and are bringing something that’s fun, exciting and educational to Hempstead Valley. In the first few days of the arrival of our dinosaurs, we have seen a huge influx of families spending time together and enjoying this new event.”

Hempstead Valley Dinos are at the shopping centre until 18th August – be quick to catch them before extinction (last pun I promise!)

Retail Entertainment

Photo Cutouts have worked with a number of retail spaces in the past as shopping centres, local councils and BIDs, look to combine retail and entertainment. We are experts in creating custom made, branded photo boards. If you are interested in adding our products to your next shoppertainment project, then please get in touch.

Call us: 01284 848330

Email: office@connectedshopping.com

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