Some early March events to celebrate

A late February Haiku

Oh February.

January sales are done;

We look to March on!

March hare

Yes, the January sales are done, and though the stores have new arrivals (with an appalling colour choice of mustard yellow this year, but I digress), one isn’t quite in the mood for buying a new spring wardrobe yet.  February is supposed to be a short month, but it seems (to me) to somehow drag on.

So what to do, what to do? How does one deal with splattering rain, blustery winds, and inadequate sunshine?

Well, how about plan?  Yes, plan for the delights that March will bring!  Now, it is important to note that with delights there is always an opportunity to host a party, soiree, rendezvous, shindig, bash, get-together, revelry, festive social gathering, and/or merrymaking event (as I exhaust my computer’s thesaurus skills).  And our charming team at Photo Cutouts are on hand to start turning your vision into a reality so you will have photo (cutout) memories to last a lifetime!

And so, here are March Delights, Part 1: The First Half of March

You don’t have to be Welsh to celebrate with daffodils and leeks, sing a Welsh song, eat some Welsh rarebit, Welsh cakes, Glamorgan sausages…and also just celebrate all your friends named David (but make them buy the booze!).

Apparently dating back to pagan times celebrating spring and fertility rites, it is now also called Carnival or Carnaval and it’s the decadent party before Lent.  So channel your pagan god/goddess; or dress up like they do in New Orleans in masks, feathers, and a colourful costume of green, purple, and gold; or even celebrate for a week like the Brazilians! And I invite you to click on the link above, and read what the Danish do….

Celebrating, appreciating, recognizing women.  Need we say more?

  • March 17: Patrick’s Day

Celebrate this sainted lad by putting a shamrock (or a bunch of them) in your buttonhole; wear your fanciest green outfit but make sure you have a stretchy waistband to accommodate for eating some corned beef and cabbage (and the possible festive flatulence that comes with this dish); and finally toast all things Irish with one (or more of these Irish beers):

TOP 12: Beers that everyone should try in Ireland…

So, my planners, I have given you some ideas for celebrating delightful things in the first part of March.  All you need to do now is contact us at tel: 08450 570 321 or email: office@connectedshopping.com or fill in an on-line form at https://www.photocutouts.co.uk/contact.htm

Until next time, and don’t forget we love, love, love when you send us photos of you and your photo cutouts!

Photo board boosts seasonal campaign for Christmas Tree grower

Seasonal Marketing Campaign

Photo Cutouts customer The Natural Christmas Tree Company have given us some nice feedback on Facebook about their Christmas 2018 campaign:

“Fantastic service and quick and efficient design and logo placement! The photo cutout has been a great success for us!”

-Harry Edwards

If you run a Christmas tree business, as Natural Christmas Tree Company owner Harry Edwards does, it’s probably fair to say that your business is seasonal! It involves work all year round, but the bulk of sales will happen during a short and very busy period each year. What can you do to maximise sales during this period? It would be pretty disappointing if you worked so hard and not enough people got to hear about your business.

Seasonal Marketing Campaign
Branding can be as subtle or as in-your-face as you choose.

To avoid seasonal sales flops, businesses can do a range of things to boost awareness and get people buying. One part of this mix is a photo cutout board: a colourful stand-up board that projects a friendly image of your brand. It comes with face holes so that customers can take funny photos of each other – with your company branding front and centre!

This helps create a buzz about your company by word of mouth and via social media. The board can be anywhere that helps to get the message out: at shopping centres, in front of your premises, at trade shows and other events, or just via social media by sharing photos of employees and others posing and making faces!

Other seasonal business include fireworks, food stalls, lawn care & gardening, outdoor adventure, travel, and many more. If you run a seasonal business, don’t let all your hard work fail to pay off at peak sales time by not shouting loudly enough about your business! A Photo Cutout board is a proven (and fun) part of the seasonal marketing mix.

Here are a couple of boards we made for seasonal fireworks supplier Standard Fireworks, to help make sure their peak season wasn’t a damp squib and really went off with a bang.

standard fireworks seasonal campaign Seasonal Marketing campaign

Get in touch today to discuss your branding requirements for your next peak season!

www.photocutouts.co.uk

office@connectedshopping.com

08450 570321

 

 

 

 

Bigger, better, faster

It’s all go here at Photo Cutouts! We have just bought another brand new large format printer that enables us to print your boards in record time, and with the best quality and colour reproduction in the business. We’ve also invested in some more top-class cutting and laminating equipment to enable our experts to make an absolutely perfect board every time.

large format print promotional materials
Our awesome new printy thing

Why have we invested in this new machinery? Because we need it to supply the ever-growing demand for face in hole boards! More and more businesses, charities and campaigns are adding the simple idea of a face in hole board to their promotional arsenals because it’s a great way to draw people in and encourage them to interact with the brand.

Marketing promotional branding print
One way to distract children before they see the dentist!

It can be a simple as an off-the-peg board to help create an atmosphere – see the range of themes on our site. Or we can add some personalisation or branding to one of these boards, which is quick and easy. Alternatively we will use a design that you provide, or design it for you ourselves as a full bespoke service. We make space-saving folding boards, cutout props of any size and shape you want, and even AR boards that come alive with an app. If it’s large-format free-standing promotional props you need, we’ll print them for you and ship them out in a matter of days.

Promotional cutouts and standee props print
Make it big, bold and larger than life! (As you can see, it doesn’t have to be a rectangle)

Our success with face in hole boards has proven they are one of the best ways to get a public image across and communicate a message. Your design or our design – we’re happy either way, and now with our industry-leading new equipment we can print and deliver your board to you even faster than ever!

Face in hole board marketing
You’re safe with us!

Visit our site to see your options

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Give us a call on 08450 570321

 

Garden centre chain puts Snow Globe boards to good use

Snow Globe boards add Christmas cheer

This week’s blog post is about how a business used Photo Cutouts boards to promote its stores and gave customers a fun experience at the same time. It’s the story of how a garden centre chain boosted its public image with a co-ordinated set of our Snow Globe boards distributed across 22 of its branches. It’s also the story of how you can do the same to promote your business.

Snow globe christmas face in hole board
This is the Snow Globe board before being customised with the customer’s message.

Klondyke & Strikes Garden Centres like our Snow Globe board so much they ordered 22 of them – one for each of their branches in England, Scotland and Wales. For use during the festive period, the boards are placed strategically at each branch to encourage visitors to pose in them and take photos. The sharing hashtag for Instagram, Twitter and Facebook is #KlondykeSnowglobe.

To tempt customers to share their photos on social media, Klondyke & Strikes are running a ‘Show us your best festive face’ competition with a prize for the best snow globe photo. Customer have really gone for it – just look at the Instagram page for the hashtag #KlondykeSnowglobe and you’ll see how well the campaign is going!

Snow Globe scene
Some of the Snow Globe layouts are absolutely gorgeous.

We really love what Klondyke & Strikes have done with the snow globe boards. Face in hole boards have a vintage feel, and these scenes are examples of real old fashioned window dressing which has always been a vital part of retail but which so many other stores forget to do well. We wish them every success with their seasonal campaign and hope that these beautiful displays make customers feel like spending more! It just gives a nice warm fuzzy feeling for customers that their staff have gone to all that effort, doesn’t it?

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Exhibition stand boards boost engagement

Take a stand with a face-in-hole exhibition board

We’re always going on about how good our exhibition stand boards are for boosting brand awareness and encouraging engagement. After all, what’s not to like about giving people a chance to literally get into your brand? Well, you don’t have to believe us – just listen to our customer Rentalcars.com, who had a 3m by 2m board at the Travel Counsellor’s Annual Conference in Glasgow earlier this month.

“The event went great thank you, the photo cut out was very popular. It looked great, the colours are so bright and clear. I’ve put a few pictures below, thanks so much for your help with this. I would have no issues using yourselves again in the future.”

Thanks

Janine.

The bright & clear colours are due to our brand new printing method, which gives the best colour reproduction available today. We printed this particular board from the client’s own artwork. From what Janine tells us, it helped to draw people to their stand and start conversations by giving them a fun photo opportunity. A Photo Cutouts board could do the same for your brand at your next exhibition! And don’t forget, photos get shared, which means further exposure for your brand!
We also make smaller and more portable face-in-hole boards than can be folded up and carried under your arm! They’re easy to carry to exhibitions and then pop open and are ready in minutes. Here’s an example of one used recently. UK Mediation took it to the CIPD Annual Conference earlier this month. The 100 x 180cm size was just right for their stand layout.
 
Exhibition board
UK Mediation said in their exhibition announcement, “We’ve been hard at work developing our fully-customised exhibition stand. There will be activities to take part in, including an interactive game, and some fun photo opportunities that are sure to make you smile! We promise that it’s going to be SUPER!”
The photo opportunity was the Photo Cutouts board – always a hit at expos.
Want one for an upcoming expo? Get in touch!
Call 08450 570321

Theme of the Week: Animals!

Animals
Tiger and panda in a promotional board for Animalz face masks.

 

Looking back at the photo cutouts we’ve made, we’ve realised that they often feature animals. The reasons for this are as varied as our clients, but it seems that many charities, brands and products have chosen to feature animals in their photo cutouts. It’s the same in advertising. Think how many brands have an animal as their mascot. So this week we’re featuring our animal friends. Welcome to the Photo Cutouts zoo!

Horses

A four-legged friend will never let you down – and neither will we! Here are some equine boards from the last year or two.

Animals horse Liverpool
A horse in this board for the Liverpool International Horse Show.
animals horses
This board for Retraining of Racehorses features … you’ll never guess.
Animal board horse
This three-hole board was used at Chepstow Racecourse.
Animals horse
More horses – this lovely board was for Sense charity to use at the Badminton Horse Trials.
Donkey ride seaside
All right, this is a donkey. But it’s an equine, right? This traditional seaside board was used by The Sun newspaper.
Seaside donkey animals
More seaside donkey rides – this time for the Sandgrown Family, part of Blackpool Better Start’s campaign.

 

Dogs

Man’s Best Friend has featured in quite a few of our boards. We like to do tricks for our customers!

Animals photo cutouts dogs
Detail of one of our boards for the Dogs Trust. Good boy!
Photo cutout board animals dogs
This one was for Xero, featuring their actual office dog Jinty!
Animals dog full fact milk
Full Fact Milk’s campaign featured a sheepdog. And a cow, obviously.
Dogs board animals vets
A rather naughty woofit running off with sausages in this board for Vets4Pets.
Sheepdog animals Yorkshire Day
A trusty sheepdog features in this board for Yorkshire Day 2018.
RSPCA animals dogs board
A cartoony dog is one of the animals in this board for the RSPCA.
Huawei Chinese New Year animals dragon dog
A Chinese New Year board for Huawei featuring what we think is a Shi Tzu.

 

Animals dogs face in hole boards
Does this one count? This board for the RAF gives a new meaning to ‘dogfight’!

 

Fish and other aquatic life

Our aquatic friends have also graced several boards. Check out these fin-tastic images of fish! You’ll be hooked! (I’ll get my coat – Editor.)

Fish animals
Don’t be Koi, take a look at this lovely board for the Japanese Water Gardens!
Fish board charity
This board was for the For Fish’s Sake campaign, run by Hubbub.
Dolphin Octopus animals
This board for the Ellen MacArthur Foundation has a variety of marine life.
Animals shark
Sharks are fish, right? This one was for Nuts Go Row, who rowed the Atlantic for charity!
Animals crab
Don’t forget the nippy crab in our traditional seaside board of Skinny Jim!

Bees

Where would we bee without bees? Here are two boards that have helped to create a buzz.

Bees animals photo cutouts
BeesNeeds used this board at their week-long campaign on London’s Carnabee Street.
Bees animals promotional board
This is a client design by Plan Bee, before we cut the face holes out.

Other animals

Here’s a smattering of other members of the animal kingdom who have featured on our boards. Noah would be proud!

oinkfest pigs animals
Three little piggies in a board for Oinkfest!
Animals cows ice cream
Cows grace this board for Isle of Arran Ice Cream.
Bat Halloween
There are bats in this Hallowe’en board.

 

Animals rooster board
Dusty The Rooster, designed by Aardman, features in this board for the London Wetland Centre.
Animals face in hole board
Bunny, chick and lamb in one of our Easter boards!

That’s it for now, but there are sure to be plenty more animal boards leaving our production facility. Do you have an idea of how to use animals to promote your product, brand, cause or business? Got a ‘pet’ project you’d like us to turn into reality? Get in touch to throw us a ball, and we’ll fetch it!

Email Photo Cutouts

Call 08450 570321

Visit photocutouts.co.uk

Theme of the week: veg!

An entirely meat free blog post

autumn veg
Some suitably seasonal veg yesterday.

Leaves are plummeting off trees, the thermometer is shrinking back into single figures and crisp misty mornings are becoming the norm. Autumn is defined by its plump vegetables: pumpkins, onions, parsnips, mushrooms and other tasty things you just want to roast and whizz up into a thick, warming soup for the chilly months ahead.

This week we’d like to show you a couple of boards we’ve made recently which are for different purposes and niches but which share a theme: crunchy, healthy vegetables! One board is for an awareness-raising campaign encouraging people to go veggie, and the other is for an organic food company who specialise in veg.

The Vegetarian Society

veg soc vegetarian marketing

You are what you eat, so this board invites people to ‘become’ vegetables! It was used by VegSoc at a major food fair. Needless to say, the board drew a lot of people to the VegSoc booth, because people just can’t resist having their photo taken as a carrot or a leek!

As always, a face-in-hole board is one of the simplest and most effective ways of conducting awareness campaigns. Here are five other public awareness campaigns that have used Photo Cutouts boards at events.

 

VegSoc photo cutout board

Tideford Organics

This company make scrummy organic vegan soups, sauces, pestos and misos in their kitchens in Devon and sell them around the UK. They are also an awareness campaign really – just look at their board! It shows how a plant-based diet cuts your carbon footprint and saves water, which helps Tideford Organics to sell more of their tasty and environmentally friendly products. It’s a win-win for this company, and their board was a winner too!

Veg promotional board
This is an example of our new folding board, which as the name suggests folds in two for easy transport and storage. Perfect for taking to exhibitions and fairs!

It’s nearly the weekend, so if you’ll excuse us we’re going to veg out now!

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08450 570321

Make everyone a magazine cover star!

Get people into your magazine – literally.

We’re happy to make photo cutout boards to whatever specifications our customers ask for – the imagination and variety are endless! But we’ve noticed that over time, patterns emerge that represent segments and sub-segments of the market for promotional cutout boards. This week’s theme is … the giant face-in-hole magazine cover. We’ve made quite a few of these for magazine launches, campaigns, corporate events and just good old marketing, and they seem to be a hit.

It can be as simple as getting a mock-up of the magazine’s front cover from the publisher, printing it and cutting out one or two face holes. Others can involve more design work from our in-house design team. Whichever way, the result is always big, bold, colourful and fun – and a great way to promote a magazine. We’ve got folding boards, hand-held boards to pass around, full-size boards, and boards without face holes for people to ‘stand in’ as the cover star – the range of choices grows all the time.

Here are some of the magazine cover boards we’ve made recently. Check out the fun and see if you’d like one for YOUR publication!

1. Group Leisure & Travel

Everybody wanted to be part of ‘the world’s best looking group’ at the Group Travel Show at the NEC. This is a full-size board with metal feet that people can stand in from behind – our stock-in-trade and a sure fire winner.

Magazine cover promotional board

 

2. The Week Junior

Engaging curious young minds, The Week Junior magazine is a multi-award winning current affairs magazine for 8 to 14 year olds. They often use our photo cutout covers for new issues at promotional events.

promotional magazine cover marketing

3. First Wonder Box

Another children’s current affairs publication is First News – they used our boards to launch First Wonder Box, themed boxes bursting with learning and fun. Young people were happy to pose in front of the board if they didn’t quite reach the face hole – after all, we can only cut the hole at one height! This is an example of our folding board that folds in half to save space and make it more easily transportable.

First Wonder Box Latitude Festival
You can lead a horse to water …

4. Vaillant

Heating and cooling firm Vaillant used a Photo Cutouts board at the launch of their in-house magazine, Advance. This is a ‘selfie board’ – lightweight and portable, designed to be passed around for anybunny to use!

Prommotional marketing magazine cover star
Even Vaillant’s bunny mascot somehow got in on the act.

5. Love Sewing Magazine

This one was a real hit with women dying to pose on the front cover! Rather than have a face hole, we left the main image blank so that people could stand in front of it. And boy, did they!

Magazine cover starLove Sewing magazine cover star

Need to promote a magazine? Come to the experts – Photo Cutouts. We can start talking about a design today!

Custom photo cutouts

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08450 570 321