Right now the UK is beginning to head out of the pandemic. The best news we’ve heard all year is that non-essential retail stores will be allowed to open from the 12th of April. For us, it’s exciting because we can get back to providing our tried and tested marketing tools to a wide range of businesses. Face in hole boards, photo walls, selfie boards, marketing standees and other props are what we do, each one carefully made by hand in our workshop. Our customers use them in shopping centres, retail parks, themed trails, amusement parks, trade shows and individual shops to boost engagement and increase sales.
Our interactive marketing props are part of what has been called ‘Retailtainment’. Sociologist George Ritzer described it as:
“the use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy.”
Retailtainment is nothing new really – it’s been going on since humans began to trade. Think of market vendors singing songs to draw attention to their wares, which scales up to the same thing as the Macy’s Thanksgiving Day Parade in the USA and the John Lewis Christmas advert which always features an emotional song that gives people warm fuzzy feelings.
Our colourful, often funny marketing props appeal to people’s desire to get involved and have fun. They are mainly visual, which encourages people to take photos, which they often share. And the great thing is that as people interact with a photo board or other prop, they are actually interacting with the brand that is displayed on it. This leads to brand familiarity and helps to keep the brand top of mind.
Other engagement features can be added to the boards. Hashtags, URLs, competition info, phone numbers, QR codes – these encourage people to explore the brand further. We also make Augmented Reality boards that work with an app. Scan the code on the board and a range of audio and video marketing media spring to life on the smartphone screen.
Let’s celebrate the reopening of non-essential retail stores on the 12th of April!
Boost your brand for the great reopening! Try a bit of retailtainment. Call us on 01842 337 100, email us or use our contact form.