The Christmas Nutcracker Trail – coming to a town near you?
We have really enjoyed making this group of boards for Odin Events, who are organising a series of Nutcracker Trails to promote Christmas shopping in town centres around the country. Featuring 6.5-foot tall Nutcracker Kings placed strategically around the town, the campaign encourages shoppers and their children to follow the trail and find all the nutcrackers and their names.
We are proud to be supporting this fun programme of festive promotions with specially made photo cutout boards. They present an opportunity to interact with a picture of a nutcracker and take photos to celebrate finding them and completing the trail. Kids and grown-ups alike can’t resist putting their faces in the holes and having their photos taken – and that’s the magic of how photo cutouts promote engagement with locations, brands, campaigns and causes.
Nutcracker dolls are associated with Christmas thanks to German stories like The Nutcracker and the Mouse King by E.T.A. Hoffmann, in which a young girl’s favourite Christmas toy comes alive and defeats the evil Mouse King before he takes her away to a magical land populated by dolls. Tchaikovsky’s Ballet of the same name is based on Alexandre Dumas’s adaptation of Hoffmann’s story.
Nutcracker dolls originated in 17th-century Germany and are traditional Christmas children’s toys there. They became popular outside Germany when World War II soldiers took them back to the United States and the rest of Europe as souvenirs.
For more about the Nutcracker Trail, see below.
Photo Cutouts create gorgeous, colourful face in the hole boards for promotions, branding, marketing, charity fundraising, and special events. There’s still time for us to make one for you for the Christmas shopping season!