As always at Photo Cutouts, we’ve been listening to our customers and coming up with creative solutions that suit their events. For three of our recent customers – AmEx, Vaillant and NowPressPlay, a large static face in the hole board wasn’t quite what they needed due to their events’ formats and the other promotional materials they were using. What they asked for was a smaller board that people can hold and pose for photos with as they walk around the event, and can easily be passed from one person to another. This led to Selfie Boards, which are proving popular with other event organiser customers as well.
With no feet required to keep them standing upright, selfie boards are very light while giving a similar impression to a full-size board in photos. 100cm x 80cm is the standard size for a selfie board and this can be portrait (usually 1 face hole) or landscape (there can be 2 face holes). To help maintain the face-in-the-hole illusion, we put a pair of handles on the back so that the board can be held without the holder’s hands showing at the sides (otherwise it looks like the cover of Vanity Fair or similar Photoshop disaster.) Despite all our care and attention, though, what people actually do with our boards is beyond our control, as you can see here: 😉
But as long as selfie boards help to get the brand message across and people have fun with them, that’s the main thing. Just don’t show the photos to our designer, Jim. He’d have kittens.
Here’s a selfie board we made for American Express to promote their Global Business Traveller programme. The 100 x 80cm format makes it easy to hold up and pass around.
And finally, we’ve heard of bunny boilers, but this is a boiler bunny! Vaillant, the boiler company, have a bunny mascot called Johann, and here he is not quite filling the human-sized face hole on the board we made for them. As we said, what people (and bunnies) do with our boards is beyond our control!
If you have a product to launch or promote, then naturally you want people to ‘get into’ your product. But what does ‘get into’ mean, exactly? Understand its purpose? Appreciate its unique selling points? Become convinced that it’s the best on the market? Be overjoyed about how it solves a problem for them? Recommend it to others? Become loyal users of it?
Well, all of these, of course. But what we meant is quite simply to encourage people to, well, physically get into your product by putting their faces in a board with your product on it! The concept couldn’t be simpler, and you know what? It works. That is why photocutouts.co.uk has gone from an obscure maker of seaside Punch-and-Judy boards to Britain’s leading producer of face-in-hole marketing props, serving brands both big and small. Here are a few of the big brands who have used our boards for marketing:
The Royal Air Force
The National Trust
World Animal Protection
King’s College London
Product boards from photocutouts.co.uk are the perfect marketing accessory at trade shows, conferences and exhibitions. One example this week is Wavegrip, a company who make hygienic, recyclable packaging for cans. They went all the way to Nashville, Tennessee to promote their products to the Craft Brewers’ Conference, and prepared well in advance by asking us to make them a promotional face in the hole board to take along with them. Here they are sharing board photos on social media.
They were able to take the board along with them because it folds in two and is easy to carry and set up. Imagine taking the board in the photo on a plane – what a kerfuffle that would be! Well, we thought of that, so our conference boards have the option of coming as a folding two-piece that you can carry under your arm. Wavegrip are going to use their folding board at their next event as well (an expo in Germany), and the next one after that. For a small outlay they now have an excellent marketing tool that screams about their products and that people have fun interacting with and taking photos of (which they are likely to then share on social media, further promoting the brand).
We also make promotional cutouts without face holes to dot around exhibition spaces and use on stands – we can make any shape, size and design required and put whatever branding or message you ask for on them. A fun way of promoting your brand!
Got a product, brand or cause to promote? Call us to talk about how we can get people into it!
The thing business owners and marketers crave more than any other is engagement. This means people interacting with the brand in some way, seeing it as a friendly presence in their lives, and talking about it. Engagement can happen on social media, on internet forums, in real life, on the phone, in blogs, and any place where people interact. This generates brand familiarity and leads to more sales.
Photo cutout boards are effective for marketing a business because they create a focus point for people to interact with the brand in the real world. We’ve all seen them around: a logo, a tagline and a mascot (think Tony The Tiger for Frosties) with the face cut out for people to put their faces through.
This is a great way for people to literally get into a brand. A photo cutout board is bold, bright and colourful and puts your brand right in front of people and invites them to play with it. It’s a photo opportunity many people can’t resist, and when they share their photos, guess what – there’s your brand in the photo!
Photo cutout boards serve as portable advertising hoardings that passers-by will see, even if they choose not to interact with them. So the brand has been publicised right there. Unlike simple hoardings, though, photo cutout boards are down at ground level and invite people to put their faces through the holes and take photos. It’s that extra dimension that makes photo cutout boards so effective in marketing a business.
They work brilliantly at trade shows, exhibitions, product promotions, external and internal marketing drives, and other events.