Exhibition stand boards boost engagement

Take a stand with a face-in-hole exhibition board

We’re always going on about how good our exhibition stand boards are for boosting brand awareness and encouraging engagement. After all, what’s not to like about giving people a chance to literally get into your brand? Well, you don’t have to believe us – just listen to our customer Rentalcars.com, who had a 3m by 2m board at the Travel Counsellor’s Annual Conference in Glasgow earlier this month.

“The event went great thank you, the photo cut out was very popular. It looked great, the colours are so bright and clear. I’ve put a few pictures below, thanks so much for your help with this. I would have no issues using yourselves again in the future.”

Thanks

Janine.

The bright & clear colours are due to our brand new printing method, which gives the best colour reproduction available today. We printed this particular board from the client’s own artwork. From what Janine tells us, it helped to draw people to their stand and start conversations by giving them a fun photo opportunity. A Photo Cutouts board could do the same for your brand at your next exhibition! And don’t forget, photos get shared, which means further exposure for your brand!
We also make smaller and more portable face-in-hole boards than can be folded up and carried under your arm! They’re easy to carry to exhibitions and then pop open and are ready in minutes. Here’s an example of one used recently. UK Mediation took it to the CIPD Annual Conference earlier this month. The 100 x 180cm size was just right for their stand layout.
 
Exhibition board
UK Mediation said in their exhibition announcement, “We’ve been hard at work developing our fully-customised exhibition stand. There will be activities to take part in, including an interactive game, and some fun photo opportunities that are sure to make you smile! We promise that it’s going to be SUPER!”
The photo opportunity was the Photo Cutouts board – always a hit at expos.
Want one for an upcoming expo? Get in touch!
Call 08450 570321

Experiential Marketing with photo cutouts

Are you promoting a business, brand, or cause? Then you might have heard of experiential marketing, also known as event marketing and engagement marketing. The Content Marketing Institute listed it as the number one most effective marketing tactic in a survey, with 72% of marketers saying it was the best.

So what is experiential marketing? Quite simply, it is involving the public in experiences that involve the brand. Rather than just telling them your brand is fantastic, experiential marketing gets them interacting with it themselves and developing a personal bond. Your product or cause becomes a part of their lives.

Event marketing Experiential marketing with photo cutouts standees

Photo cutout boards are a simple but effective example of experiential marketing. Instead of remote, detached hoardings and banners, photo cutout boards are designed to be interacted with. When a couple of people poke their faces through and take a photo, it personalises their relationship with your brand and sticks in their memories. The photo is also a permanent reminder of your brand. And they will quite likely share it on social media so others will see it too.

We have sold hundreds of custom-made photo cutout boards to brands big and small for use at promotional events. One thing they always say is that the boards helped drive more people to their trade stand or increased the number of people stopping for a free sample or to sign up to donate.

event marketing photo cutouts eventprofs experiential

Design is very important for a photo cutout board to be effective. Our team of in-house designers will look at your brand and come up with ideas of how to get its central message across in an image with face holes. We work with you until you are happy with the design and make sure the placement of logos, hashtags etc is ideal.

Then we print it in full-colour high resolution onto durable, weatherproof PVC board which is attached to sturdy metal feet.

We’ve also thought about practicalities like transporting the boards to and from your events. We’ve now added a new option to our range – the folding photo cutout board! It is like a regular board except that it folds in half for easy transportation and storage. So there you have it – the ideal, portable experiential marketing prop!

Check out our folding boards page here

Find out how to order a custom photo cutout board to promote your brand or cause at https://www.photocutouts.co.uk/create-custom-photo-cut-out-boards.htm

Call us for a friendly chat on 0845 0570321

email us at office@connectedshopping.com

 

Water saving with photo cutout boards!

Board of the week: Affinity Water

Affinity Water photo cutout for marketing and public engagement

We have been working with green campaigners Hubbub for quite a while now and have produced 7 different board designs for them, including the #FFSLdn (For Fish’s Sake, London) campaign to stop littering in the Thames and help fish get on with their lives without having to deal with so much dangerous plastic and other waste that people tip down the drains and thence into the river.

This week they asked us for a board to raise awareness of water wastage for water supplier Affinity Water. Pretty cool isn’t it?

As you can see in the picture above, taken from Twitter, photo boards form a good basis for social media awareness campaigns because they are so visual and people participate readily by putting their faces in the board and snapping and sharing photos. We are happy to be helping Hubbub again in raising awareness of environmental issues.

We also make boards for a number of UK charities, including Sense, Dogs Trust, RSPCA, World Animal Protection, Poppy Scotland and the Penny Appeal.

It’s on every fundraiser’s wish list to get as much engagement with the public as possible, and custom-designed face in the hole boards are just the ticket. We add the organisation’s logo, images, hashtags, URLs, phone numbers and any other insignia they request to help their campaigns.

When people take photos and share them on social media sites like Twitter, Instagram, Pinterest and Facebook, the campaign’s logo and message is carried around the web, further increasing awareness and engagement.

This particular board is part of Affinity Water’s campaign to inform people about how they might be wasting water because of a leaky loo, a wasteful flush, and things like leaving the tap running while brushing their teeth. We all do something to waste water, don’t we?

Photo Cutouts are proud to be supporting this campaign and getting its message out in public and on the web.

Photocutouts.co.uk

 

PhotoCutouts rock the Royal Albert Hall!

Standee royal albert hall
We have made a face in hole version of the famous mural inside the Royal Albert Hall.

Photocutouts is proud to have made a large board for the Royal Albert Hall. Here’s the story behind it!

Visitors to the Royal Albert Hall in London will have seen a large mural in the cafe bar made up of the faces of over 400 stars who have performed there over the last 143 years. It was designed in 2013 by ‘Godfather of British Pop Art’ Sir Peter Blake, who famously co-designed the cover of the classic Beatles album Sgt. Pepper’s Lonely Hearts Club Band.

Sgt Pepper's face in hole board

The mural is a mashup of faces in a similar vein to the iconic album cover. With so many faces, it represents a great opportunity for some face-in-hole action!

We took a section of the mural that features famous faces such as the Spice Girls, Andre Previn, Stevie Wonder, Kylie, Meatloaf and Seal. Then we cut two face holes out and put it on metal feet. The idea is for visitors to the venue to interact with the board and take photos.

Royal Albert Hall face in hole board
Here is the board we made being used by the RAH’s team on social media. Can you see which two faces are real people?

It’s quite a large board at 3m by 2m and is taken from a section of the mural. Can you find the section we used to make the board?

Royal Albert Hall, mural
How many of these Royal Albert Hall performers can you name? Try the interactive version by clicking the image.

Fancy some fun trying to recognise all the famous faces in the original mural? Check out this interactive image of the mural which reveals the name when you click on a face. Or for a challenge, here’s a quiz where you have to name the faces. Try it, it’s fun! (Warning: you can spend hours doing this. We did).

How many famous people can you name?

 

 

Prost! Oktoberfest board available now

Oktoberfest face in the hole board
Beer, beer, beer! Oktoberfest is here!

What’s the wurst that could happen this Oktober? Well the best that could happen is that you throw an Oktoberfest party and include one of our specially-designed Oktoberfest face in the hole boards, the latest addition to our seasonal range!

THE main events is held in Munich every year is the world’s biggest beer festival, with 6 million people attending from all round the world every year? It runs for 18 days and over 7 million litres of beer are served, almost all of them pale lager.

Oktoberfest events follow the main Munich event all around the world, through to late October. So there’s still time to have an Oktoberfest party here in the UK, and the quickest way to create the right atmosphere is with our special Oktoberfest board for guests to poke their faces through whilst quaffing industrial amounts of cold beer. The photo opportunities are off the scale!

For an Oktoberfest party, you will need the following:

An awful lot of beer

A keg of beer to perform the ‘tapping’ ritual of opening the first keg of Oktoberfest beer

Some German sausages (You can find them in Aldi or Lidl)

Some huge glass beer mugs

Masses of pretzels, preferably giant ones called Riesenbrezen.

Some kind of tent or marquee

If they are willing, some busty wenches to wear the traditional Bavarian ‘dirndl’ dress and run around clutching an unfeasible number of glasses of beer

Food ideas include grilled chicken, Bavarian sausage of course, and grilled mackerel on a stick. You know, hearty fare to wash down with gallons of beer.

Breze oktoberfest pretzel
See if Aldi and Lidl have these too.

There’s still time to order your Oktoberfest face in the hole board from Photo Cutouts, just give us a bell on 08450 570321 or buy or hire directly from our website!

Enjoy Oktoberfest …
Oktoberfest
… but don’t overdo it!

 

 

New 2017 Christmas designs for hire now!

Get your face in the ho-ho-hole!

Christmas face in the hole board

Christmas is one of the times of year when our photo cutout boards really shine. They add extra sparkle and fun to festive events and increase engagement. A colourful, vivid photo cutout board is ideal for interacting with the public at conferences and expos, corporate events, charity events, retail stores, marketing events, theatres, art galleries, awards ceremonies and the many other events that take place every November and December.

We’ve created some unique new designs for 2017 that you won’t find anywhere else. Boost the buzz at your Christmas event! The new designs are on our website and are proving popular, with hires going out as we write this. If you want to grow your presence and engagement with the public this Christmas, you need a photo cutout board. We’re ready to talk to you on 08450 570321! Or drop us an email at office@connectedshopping.com.

Christmas snow globe, marketing, experiential, events
Guests are going to LOVE our new snow globe board! Be the first to get it! There’s a nice big space on the plaque at the bottom for corporate messages, logos, hashtags and web addresses. Or anything you like!

We’ve given the Christmas range a makeover with a fresh and up-to-date design style.

2017 polar bear, penguin, santa claus, Christmas scene
We’ve designed a fun new Christmas board with some new friends for Santa. What do you think?

The choice of how many face holes is yours. In this new design below, you can have Rudolf or Elf cut out or both. Just ask us and we’ll make it the way you like. For children at a Santa’s grotto, for example, you might prefer to have just the elf cut out, because it’s at a better height for kids.

Santa reindeer face in hole board 2017


As for custom Christmas boards with your own design or one created by us, check out our custom boards page for more info. As an example, here’s a festive board we made for InternetMatters.org for use at TalkTalk’s offices over the Christmas period.

Christmas photo cutout board campaign

Go big with a full-size Photo Wall!

When you want to go big and make a real impact … a photo wall is the way to go.

photo wall
That’s our lead designer and board maker Jim in the middle, visibly proud of his handiwork.

What do we mean by a photo wall? Basically it’s an extra-large photo cutout board that goes beyond our standard sizes and makes for a bigger impact. Above is a pair of photo walls we made for the German Embassy in London, featuring the World Cup-winning German football teams. Guests at the event could step into the boots of star players for a photo not to be missed!

These oversized boards can dominate a function room or even an outdoor event because they are taller and wider than usual and can be seen from further away. There’s no danger of one of these getting lost in the crowd!

If your event calls for making a big visual splash, then call us on 08450 570321 for a quote on a giant photo wall!

We’ve used the concept of large boards in two other areas as well: the wedding photo wall and the National Self Portrait Gallery.

Wedding photo wall

wedding photo walll

This large board recreates a vintage living room and comes with a chest of props for guests to play about with for relaxed and genuine photo moments. There are large cutouts with picture frames for guests to be silly through. You can even hang your own photos on the rest of the wall to personalise it and make it feel like home. We even provide a chaise longue for the bride to drape herself on. It makes for some memorable wedding photos – much better than everybody standing in stiff poses!

National Self Portrait Gallery

Historical photo wall NSPG

Classic paintings from the 18th century to the present day are brought to life with a face-in-hole twist! The NSPG is a set of large photo wall boards that can be arranged like an art gallery. Here it is in use at the University of Cambridge. Your guests can become Henry VIII, the Mona Lisa, the Laughing Cavalier or a number of other famous paintings, just by putting their face in the hole! There are photo opportunities galore with the National Self Portrait Gallery, available to hire for events around the UK.

To talk to us about any of the above large boards for you next event, call 08450 570321 or email office@connectedshopping.com

www.photocutouts.co.uk

Anglian Water make a splash with our boards

Anglian Water
Which uses the least water – a bath or a shower?

When Anglian Water needed some props to attract the public’s attention, they came to photocutouts.co.uk.

H2OMG is an event run by the East Anglia water authority at The Forum, Norwich which aims to educate the public about water consumption in the face of population growth. It is also a free public consultation event where people are encouraged to make their views heard on how they want the company to spend its money and how they think the future of water use in East Anglia should look.

East Anglia is the driest region in the UK, so it’s a pretty important subject, especially with half a million new homes expected to be built in the region in the next 15 years!

H2OMG Anglian Water
Educating the public about fatbergs. Don’t tip oil and fats down the sink, people!

H2OMG is a really fun event with numerous fairground-style attractions, games and activities all centred around water and how we use and abuse it. Visitors can try their hand at the Water Wheel of Fortune or play Beat The Bog, where you throw beanbags into toilet bowls to bring the lids down and reveal fascinating facts about water use in the ‘smallest room’.

Here’s one of our boards in use in this H2OMG promotional video.

Anglian Water liked our photo cutout boards so much they also featured one in their blog.

We thought of suggesting a wet sponge throwing contest because our photo cutout boards are waterproof and perfect for that – but we decided not to because the emphasis at this event is on not wasting water! Anglian Water’s motto is ‘love every drop’.

Our colourful, high-quality photo boards are the perfect way to literally get people into your brand. The public can’t resist interacting with them and they appeal to all ages.

For more info on our custom photo cutout boards, email office@connectedshopping.com or call us for a friendly quote on 08450 570321.

Visit our custom photo boards page

Brands using our boards this week

The BBC, Frank’s Red Hot Sauce, the Royal College of Veterinary Surgeons and Hertford Regional College are just a few of the brands we’ve made face in the hole boards for this week. Here’s a little bit about them and the types of events they are being used at. Tell your marketing department about us or call 08450 570321 to talk about creating a face in hole board – an effective marketing tool for YOUR brand.

The BBC

Mrs Brown's Boys BBC

This is a detail of a Mrs Brown’s Boys board we made for the BBC to use at the Edinburgh Fringe Festival. We haven’t got any snaps of the board in use yet but here’s our Shelley doing a Mrs Brown before it left our premises!

Frank’s Red Hot Sauce

face in hole board marketing brands

London’s Wingfest chicken wing festival is inspired by the Buffalo Wing Festival in New York State. Hot sauce is a frequent addition to chicken wings, so Frank’s Red Hot Sauce didn’t miss this marketing opportunity and this is their board in use, complete with their Facebook and Twitter handles.

Capital FM South Wales

Capital FM South Wales

Capital FM South Wales are running a photo-sharing campaign using a photocutouts.co.uk board at Cardiff Bay Beach, a Summer event running from 28th July until 3rd September. One more of the growing number of brands using our boards!

RCVS

brands marketing face in hole boards

brands marketing

The Royal College of Veterinary Surgeons used a board made by us for their #findavet campaign at Blenheim Palace which was filmed on Countryfile Live!

Hertford Regional College

Brands marketing experiential

The college commissioned a campaign board from us for their ‘Wish you were here’ campaign to promote their new courses. Complete with web address and hashtag, it’s an effective marketing tool for the college.

New folding design

The Hertford Regional College board is also the first appearance of our new folding board design! It folds in half for easy storage. Call us for details of these convenient new boards – they take up half the space!

Visit our custom boards page

Drop us an email

Brands looking for a good marketing tool, call us today on 08450 570321!

Wet sponge boards – they’re waterproof!

Wet sponge aunt sally board
A child throwing a wet sponge at a ‘greedy’ high street estate agent – actually a parent

One thing we don’t mention as often as we should is that our face in hole boards aren’t made of chipboard, wood, cardboard, or anything else that can absorb water and get damaged. In fact they are made of lightweight, waterproof PVC foamex board – which means they are weatherproof and can be soaked at will – as will happpen when you’re having a wet sponge throwing frenzy!

Any of our boards can be used for a wet sponge throwing contest – we’ve even had teachers get sponged at a school open day. But here is an example that was created to lambast everybody’s favourite ‘villain’: the high street estate agent. Boo! Hiss!

To promote their online estate agency, our customer Sellmyhome.co.uk are running a campaign in which a high street estate agent stands in front of a house he has just sold and says ‘You just paid for my new Porsche! Cheers!’.

Throwing things at a figure of ridicule is a time-honoured English tradition. Our face in hole boards are also referred to as Aunt Sally boards. The original Aunt Sally game was played in pub gardens and fairgrounds dating back to the 17th century. People took turns to throw sticks at a wooden head with a clay pipe in its mouth. The winner was the one who broke off the clay pipe. The wooden figure was called ‘Aunt Sally’ in what was really a pretty mean game, but it was long before political correctness so we can let them off.

So don’t forget: the fact that our boards are waterproof not only means they can stay out in the rain without damage, but also that you can stage a wet sponge throwing contest! What’s not to like?

There are still a few months of warm weather left, so order your wet sponge board soon for your next event!

office@connectedshopping.com

08450 570321