Let’s go walkabout with selfie boards!
As always at Photo Cutouts, we’ve been listening to our customers and coming up with creative solutions that suit their events. For three of our recent customers – AmEx, Vaillant and NowPressPlay, a large static face in the hole board wasn’t quite what they needed due to their events’ formats and the other promotional materials they were using. What they asked for was a smaller board that people can hold and pose for photos with as they walk around the event, and can easily be passed from one person to another. This led to Selfie Boards, which are proving popular with other event organiser customers as well.
With no feet required to keep them standing upright, selfie boards are very light while giving a similar impression to a full-size board in photos. 100cm x 80cm is the standard size for a selfie board and this can be portrait (usually 1 face hole) or landscape (there can be 2 face holes). To help maintain the face-in-the-hole illusion, we put a pair of handles on the back so that the board can be held without the holder’s hands showing at the sides (otherwise it looks like the cover of Vanity Fair or similar Photoshop disaster.) Despite all our care and attention, though, what people actually do with our boards is beyond our control, as you can see here: 😉
But as long as selfie boards help to get the brand message across and people have fun with them, that’s the main thing. Just don’t show the photos to our designer, Jim. He’d have kittens.
Here’s a selfie board we made for American Express to promote their Global Business Traveller programme. The 100 x 80cm format makes it easy to hold up and pass around.
And finally, we’ve heard of bunny boilers, but this is a boiler bunny! Vaillant, the boiler company, have a bunny mascot called Johann, and here he is not quite filling the human-sized face hole on the board we made for them. As we said, what people (and bunnies) do with our boards is beyond our control!
— Vaillant UK (@vaillantuk) January 23, 2018