Anglian Water make a splash with our boards

Anglian Water
Which uses the least water – a bath or a shower?

When Anglian Water needed some props to attract the public’s attention, they came to photocutouts.co.uk.

H2OMG is an event run by the East Anglia water authority at The Forum, Norwich which aims to educate the public about water consumption in the face of population growth. It is also a free public consultation event where people are encouraged to make their views heard on how they want the company to spend its money and how they think the future of water use in East Anglia should look.

East Anglia is the driest region in the UK, so it’s a pretty important subject, especially with half a million new homes expected to be built in the region in the next 15 years!

H2OMG Anglian Water
Educating the public about fatbergs. Don’t tip oil and fats down the sink, people!

H2OMG is a really fun event with numerous fairground-style attractions, games and activities all centred around water and how we use and abuse it. Visitors can try their hand at the Water Wheel of Fortune or play Beat The Bog, where you throw beanbags into toilet bowls to bring the lids down and reveal fascinating facts about water use in the ‘smallest room’.

Here’s one of our boards in use in this H2OMG promotional video.

Anglian Water liked our photo cutout boards so much they also featured one in their blog.

We thought of suggesting a wet sponge throwing contest because our photo cutout boards are waterproof and perfect for that – but we decided not to because the emphasis at this event is on not wasting water! Anglian Water’s motto is ‘love every drop’.

Our colourful, high-quality photo boards are the perfect way to literally get people into your brand. The public can’t resist interacting with them and they appeal to all ages.

For more info on our custom photo cutout boards, email office@connectedshopping.com or call us for a friendly quote on 08450 570321.

Visit our custom photo boards page

Smile, you’re on Photo Cutouts!

If you’re appy and you know it …

The BBC ran an article recently about FaceApp, a smartphone app that changes faces in photos. A Twitter user called Olly Gibbs visited the Rijksmuseum in Amsterdam and thought the faces in the portraits looked too solemn and grumpy. So he brightened them up with FaceApp!

FaceApp smile generator
Photo: OLLY GIBBS

You can see the rest of the results in the BBC article.

FaceApp can make the person in the photo smile, increase or decrease their age, and even change their gender! The results are usually very good, but can be frankly disturbing if you change gender or make an old person young. So its best and most reliable use is to add smiles to photos.

It might be useful if your face in hole board photos don’t quite work or were captured at the wrong moment. Since our photo cutout boards are all about faces, we thought we’d try out the app!

The original photo is on the left and the processed version is on the right.

Smile photo cutouts

The subject here might not have smiled because the man in the painting (American Gothic) isn’t smiling and he’s acting as his stand-in. But a smile usually win over a grumpy face! (Thought: what would happen if you used the app on Grumpy Cat?)

photo cutouts smiles

Oh dear. The girl on the right looks like she needs cheering up. Let’s give her a grin!

 

Smile grin beam

That’s better!

Of course most people are smiling anyway in our photo boards because they are so much fun. But you never know when this app will come in handy to make it smiles all round.

 

Now here’s an image of three more grumpy people we cheered up with the app.

face in the hole boards make you smile

No, wait, that’s the original image! They were just really enjoying themselves.

See our range of photo cutout boards at www.photocutouts.co.uk

Call us on 08450 570321

Email office@connectedshopping.com

How to use a hashtag on your photo cutout board

hashtag, photo cutout board
One of our customers using hashtags on their photo cutout board

Are you planning social media for your event? Then you’ll need a branded hashtag that shows the world your event, cause or message. In the above example, the Dogs Trust used #SponsorADog, which gets their intentions across well. They also linked it to something larger with #DigMyPhoto, which is a hashtag used for photo sharing. So the two hashtags together both showed people where to find out more about their cause, and helped to spread the message.

Good use of hashtags can create real momentum for your event or campaign. So how do you go about creating the most effective branded hashtag possible?

Keep it short. Hashtags with ten characters or fewer are best. #sponsoralovelyfriendlydoggie would not have worked so well for the Dogs Trust, because it’s difficult to remember and laborious to type.

Look for something memorable and relevant. It should clearly communicate your message, and if it’s memorable then so much the better. It doesn’t need to have your company name or charity name in it, but more importantly it needs to clearly get across the reason for this particular campaign. So include keywords relevant to the campaign. #SponsorADog is a good example.

Make it distinctive. It’s easy for hashtags to confuse people, and you don’t want to appear to be misleading anyone. It should not resemble any other hashtags too closely or be easily confused with them.

Capitalise the first letter of each word. You should always do this with hashtags. #sponsoradog would still work, but #SponsorADog is easier to read.

If your campaign is associated with anything current or trending, work it into the hashtag. Here’s an example: Mod Pizza had a promotion at the Breeze festival, so they stuck the two together and came up with #ModBreeze.

hashtag, photo cutout board, marketing, branding, hashtag, social media, twitter

Stick with the hashtag throughout your campaign. It’s the only way to grow social media interest because it’s a unique identifier that gradually gathers momentum.

When you have crafted the perfect hashtag, we’ll work it into the design of your photo cutout board and make it nice and big and clear so that it is easy to read on shared photos of the board. Photo sharing is the real power of photo cutout boards.

Find out how to get a branded photo cutout board here.

 

Standard Fireworks choose Photocutouts for Bonfire Night campaign

In preparation for the 5th of November, Standard Fireworks have commissioned two face in hole boards from photocutouts.co.uk for their Factory Shop in Huddersfield.

Visitors to the factory can put their faces through the holes to be snapped as the Standard Fireworks #BeTheGuy or a passenger on the Standard Fireworks rocket, and get the chance to win some free fireworks! In this blog post we’ll see the boards in use during Bonfire Night preparations and see how they have created a social media campaign around them.

Standard Fireworks, face in hole board, peep board, standee board, fireworks, bonfire night
A good example of a social media campaign with a photo cutout board

Standard Fireworks are using the hashtag #BeTheGuy for their social media competition. Visitors post photos of themselves or their friends and family with their faces through the boards on Twitter using the hashtag, and they will be picking some lucky winners from those posts at random. Those winners will be invited to the Factory Shop to receive free fireworks to the value of their receipt during their last visit. So if you’re going there, keep your receipts!

Standard Fireworks, Huddersfield Town FC, face in hole board, peep board, standee board, fireworks, football
Standard Fireworks face in hole board at Huddersfield Town FC

The boards were used at a Huddersfield Town FC fixture against Derby County at the John Smith’s Stadium (1-0 to Huddersfield), giving the brand increased exposure.

Standard Fireworks, Huddersfield, face in hole board, peep board, fireworks, standee
Standard Fireworks face in hole board at their Factory Outlet shop in Huddersfield

The board have the company insignia prominently displayed: name, postcode, Twitter, Facebook and Instagram handles, and of course the hashtag #BETHEGUY which is instrumental in their social media campaign.

Photocutouts.co.uk are specialists in creating boards like these for use in brand awareness building and promotional activities. Contact us today on 08450 570 321 or office@connectedshopping.com to discuss a design for your company promotion or event.

How to use a photo cutout board to promote a brand

Here’s a wonderful example of how a company can use a photocutouts.co.uk photo cutout board to promote their brand and drive business growth. MOD Pizza is a chain of pizza restaurants based in the United States, founded in Seattle, Washington in 2008 by Scott and Ally Stevenson, who also founded the Seattle Coffee Company. They are an ethical company whose motto is ‘It’s more about the people than the pizza’, and who focus on paying living wages and providing employees with opportunities to give back to the community. MOD is the acronym for ‘Made on Demand’.

photo cutout board, marketing, brand, brand promotion, sales, event, eventprofs
Children at Breeze used the board to snap and share.

MOD are beginning an expansion into the UK, and they chose photocutouts.co.uk to provide a fun, interactive photo cutout board to build awareness of the brand. Their first UK store opened in Leeds in June 2016. MOD Pizza attended the Council’s Breeze event, an annual Summer festival of music and the arts for young people in the city. This is where photocutouts.co.uk’s custom-made photo cutout board service comes in. We designed and made a board for them with their requested hashtag, #ModBreeze, and two face holes at appropriate heights for youngsters.

MOD Pizza, brand promotion, events, marketing
A parent shared this photo with hashtag hoping to win a meal for 4 at MOD Pizza.

This is how photo cutout boards use the power of Social Media. MOD offered a free meal for 4 for the tweeter of the best photo of the board, using the hashtag #ModBreeze. It’s a good example of how to use a photo cutout board to run a promotion that encourages people to share photos of your branded board and thus spread the word about your company.

photo cutout board, marketing, branding, hashtag, social media, twitter
Kids loved it

If you are seeking to promote a business, charity, cause or brand, check out our custom boards page to see how we can make one for you to get you noticed at your promotional event and on Social Media.