Trade show and expo booths: first impressions count!

Photocutouts.co.uk is the UK’s one-stop shop for visual elements at trade shows and exhibitions. We design and create striking branding props, face in hole boards, and promotional cutouts to maximise a trade stand’s visual appeal. Each item is created bespoke for each customer to build trade show and exhibition stands that really pop and project exactly the required image and message. Exhibitors up and down the country rely on us to make their trade show and exhibition stands look as good as they possibly can and draw in more business.

This is a quick run-through of the options available to anybody planning a presence at a trade show or expo this year.

Trade show face in hole boards

Quirky and different, a face in hole board can attract high levels of engagement from the public at trade events. A really fun board can draw attendees in who can’t resist having a photo memory of the event – and it will have your logo and artwork all over it!

Trade shows signage face in hole board

Trade show promotional cutouts

These are free standing boards that we cut to any shape required. This one happens to have a face hole in it, but they can be created without face holes and placed anywhere for maximum effect.

Trade shows branding props

Trade show photo stand-ins

These are like magazine covers with a large aperture to make it look as if the people behind have been ‘edited in’.

Trade shows branding photo stand in

Trade show photo walls

Large format walls with or without face holes, these create a great impression where there is enough space to display them.

Royal Albert Hall photo board

Roller banners

Portable roll-up banners that are a sensible use of space at trade events. 3 types to choose from according to requirements of space, flooring and portability.

Roller banners for branding and marketing

Vinyl banners

Tough, durable and weatherproof, vinyl banners can be taken to any event and set up in a couple of minutes. A-frame or wall-mounted with a choice of sizes.

Vinyl banner a-frame

All of the above equipment is durable and weatherproof and printed with the highest quality, fade-resistant inks in the industry. Got a trade event or expo on your calendar? Get in touch to discuss your needs.

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01842 337 100

Boost postponed events in 2021!

One of the Photocutouts.co.uk team has just completed a fundraising walk for a local charity. Like many such events it was originally scheduled for 2020 but then COVID forced it to be postponed to 2021. The organisers were hugely relieved to be back running the event and raising money, and David was hugely relieved to get over the finish line!

2021 rescheduled events

As we emerge from lockdown and rules are eased, there will be a great number of events taking place this year that were postponed from last year. Charities can resume their events, sports crowds are gradually coming back, business gatherings can start to be face to face again, and exhibitions can start again where they left off last year.

This is great news for everybody, and they will quite likely be looking to give their events an extra boost to make up for what was missed out on last year. One way of getting that boost is to add some extra visual elements to the event and to the publicity surrounding it. Get the public interacting and there should be a healthy increase in attendance and engagement.

This is what we do best. Our face in hole boards are always a big hit because they invite people to interact and take photos. That grows brand awareness and helps it to stay top of mind. The photos often end up in local and trade media, too, which again gives the event a boost. We supply these memorable visual aids to all sizes of event, from household names to small local happenings.

We’ve been listening to customers for over a decade and created a variety of options that should suit any type of event.

Freestanding face in hole boards

Events postponed from 2021

These can be designed with your own artwork or we can create a design for you. There is a big range of sizes, shapes and number of face holes. We have a folding model that folds in half for easy transportation and storage between events.

Promotional cutouts

product promotion, product launch marketing tools

Any size, shape and design you want! Logos, mascots, icons – you name it, we’ll build it!

Photo walls

postponed events 2020

Large format boards that provide a backdrop. Can have multiple face holes if requested, or none at all if that is suitable.

Selfie boards

Cancelled events 2020

Hand-held photo boards that can be carried around for quick photo opportunities. Never miss a photo op!

Hand sanitiser stations

rescheduled events 2021

These are still going to be part of events for a while, and they present a further opportunity for visual appeal. They can be created with your own artwork, insignia, message etc.

How could you use one of these boards to create visual appeal and come roaring back in 2021? Talk to the photocutouts.co.uk team!

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Call 01842 337 100

Hand Sanitiser Stations for Conferences and Exhibitions

Hand Sanitiser Stations for conferences and exhibitionsOur robust, weatherproof hand sanitiser stations offer a double opportunity for conferences, exhibitions and trade shows. They work as pieces of branded signage and also invite people to sanitise their hands to comply with government guidelines. Placed at the entrances and exits of events, they project a professional image that shows that the event organisers are doing their best to keep attendees safe. They can also be used by individual exhibitors at their stands to show that they are doing their bit for public health, with their logos prominently displayed on the hand sanitiser board.

There’s an option for boards that run on castors, which means the stations can be easily manoeuvred around the venue to wherever footfall is highest at any given time. This is especially useful on the larger hand sanitiser station boards. Both castor and non-castor models stand on sturdy wide feet for stability as people use them. The stations arrive flat-packed along with their aluminium feet which are attached easily by 6 bolts using a 10mm spanner. Assembly takes just a few minutes.

We can also make them double-sided which increases the capacity of sanitiser provision and makes them even more useful in busy areas. For example, if positioned near an entrance, people can use them as they enter and leave.

COVID-19 hand sanitiser stations
Branded hand sanitiser stations come in a range of sizes and configurations

 

The stations come with securely mounted alcohol gel dispensers with a large capacity so they don’t need to be refilled so often. They work with any normal hand sanitiser gel. There is a range of sizes to suit your requirements, from a Standard Sanitiser Station with a fitted glove dispenser to large boards with multiple alcohol gel dispensers. All the stations are customisable with your logo and messaging. Choose an off-the-shelf design or work with our design team to create a bespoke hand sanitiser station designed and made to your liking.

Anyone organising gatherings of large numbers of people are going to need to provide hand sanitiser for the foreseeable future. Our stations make sense because they are customisable, built to your requirements, look professional and project a strong, responsible brand image for conferences, exhibitions and trade shows.

Enquire about hand sanitiser stations for your event

Selfie boards: for when less is more

Let’s go walkabout with selfie boards!

As always at Photo Cutouts, we’ve been listening to our customers and coming up with creative solutions that suit their events. For three of our recent customers – AmEx, Vaillant and NowPressPlay, a large static face in the hole board wasn’t quite what they needed due to their events’ formats and the other promotional materials they were using. What they asked for was a smaller board that people can hold and pose for photos with as they walk around the event, and can easily be passed from one person to another. This led to Selfie Boards, which are proving popular with other event organiser customers as well.

With no feet required to keep them standing upright, selfie boards are very light while giving a similar impression to a full-size board in photos. 100cm x 80cm is the standard size for a selfie board and this can be portrait (usually 1 face hole) or landscape (there can be 2 face holes). To help maintain the face-in-the-hole illusion, we put a pair of handles on the back so that the board can be held without the holder’s hands showing at the sides (otherwise it looks like the cover of Vanity Fair or similar Photoshop disaster.) Despite all our care and attention, though, what people actually do with our boards is beyond our control, as you can see here: 😉

Promotional selfie boards
Well, we tried

But as long as selfie boards help to get the brand message across and people have fun with them, that’s the main thing. Just don’t show the photos to our designer, Jim. He’d have kittens.

Here’s a selfie board we made for American Express to promote their Global Business Traveller programme. The 100 x 80cm format makes it easy to hold up and pass around.

Selfie board for event marketing

And finally, we’ve heard of bunny boilers, but this is a boiler bunny! Vaillant, the boiler company, have a bunny mascot called Johann, and here he is not quite filling the human-sized face hole on the board we made for them. As we said, what people (and bunnies) do with our boards is beyond our control!

PhotoCutouts.co.uk 

08450 570321

office@connectedshopping.com

 

Here’s how to get people into your product

Product marketing
Photo Cutouts: getting people into your brand

If you have a product to launch or promote, then naturally you want people to ‘get into’ your product. But what does ‘get into’ mean, exactly? Understand its purpose? Appreciate its unique selling points? Become convinced that it’s the best on the market? Be overjoyed about how it solves a problem for them? Recommend it to others? Become loyal users of it?

Well, all of these, of course. But what we meant is quite simply to encourage people to, well, physically get into your product by putting their faces in a board with your product on it! The concept couldn’t be simpler, and you know what? It works. That is why photocutouts.co.uk has gone from an obscure maker of seaside Punch-and-Judy boards to Britain’s leading producer of face-in-hole marketing props, serving brands both big and small. Here are a few of the big brands who have used our boards for marketing:

  • The BBC
  • Unilever
  • Huawei
  • Amazon
  • Autoglass
  • The Royal Air Force
  • Seabrook Crisps
  • Cadbury
  • The National Trust
  • NSPCC
  • Save The Children
  • Capital FM
  • Heart FM
  • World Animal Protection
  • AMEX
  • Royal Albert Hall
  • Robinsons
  • Cancer Research
  • Stella McCartney
  • ASDA
  • Anglian Water
  • King’s College London
  • Pontins
  • Keep Britain Tidy
  • Cussons Carex

Product boards from photocutouts.co.uk are the perfect marketing accessory at trade shows, conferences and exhibitions. One example this week is Wavegrip, a company who make hygienic, recyclable packaging for cans. They went all the way to Nashville, Tennessee to promote their products to the Craft Brewers’ Conference, and prepared well in advance by asking us to make them a promotional face in the hole board to take along with them. Here they are sharing board photos on social media.

product marketing tools

They were able to take the board along with them because it folds in two and is easy to carry and set up. Imagine taking the board in the photo on a plane – what a kerfuffle that would be! Well, we thought of that, so our conference boards have the option of coming as a folding two-piece that you can carry under your arm. Wavegrip are going to use their folding board at their next event as well (an expo in Germany), and the next one after that. For a small outlay they now have an excellent marketing tool that screams about their products and that people have fun interacting with and taking photos of (which they are likely to then share on social media, further promoting the brand).

Here’s a large board filled with celebrities that we made for the Royal Albert Hall to help them promote their tours. Wide panoramic boards are one of our specialities.

Royal Albert Hall promotional face in hole board marketing

We also make promotional cutouts without face holes to dot around exhibition spaces and use on stands – we can make any shape, size and design required and put whatever branding or message you ask for on them. A fun way of promoting your brand!

product promotion, product launch marketing tools

Got a product, brand or cause to promote? Call us to talk about how we can get people into it!

01842 337 100

office@eventstuff.ltd

photocutouts.co.uk

Marketing a business in 2018 with Photo Cutouts

Check out our new video!

Get people into your brand – literally!

marketing a business face in hole board
Frank’s Hot Sauce turning up the heat on their brand marketing with one of our boards

The thing business owners and marketers crave more than any other is engagement. This means people interacting with the brand in some way, seeing it as a friendly presence in their lives, and talking about it. Engagement can happen on social media, on internet forums, in real life, on the phone, in blogs, and any place where people interact. This generates brand familiarity and leads to more sales.

Photo cutout boards are effective for marketing a business because they create a focus point for people to interact with the brand in the real world. We’ve all seen them around: a logo, a tagline and a mascot (think Tony The Tiger for Frosties) with the face cut out for people to put their faces through.

marketing a business with photo cutouts
Viasat launched their Epic Drama Channel with a period face in the hole board

This is a great way for people to literally get into a brand. A photo cutout board is bold, bright and colourful and puts your brand right in front of people and invites them to play with it. It’s a photo opportunity many people can’t resist, and when they share their photos, guess what – there’s your brand in the photo!

marketing a business with face in hole boards
The Jelly Lounge use our boards to increase interaction with their brand

Photo cutout boards serve as portable advertising hoardings that passers-by will see, even if they choose not to interact with them. So the brand has been publicised right there. Unlike simple hoardings, though, photo cutout boards are down at ground level and invite people to put their faces through the holes and take photos. It’s that extra dimension that makes photo cutout boards so effective in marketing a business.

They work brilliantly at trade shows, exhibitions, product promotions, external and internal marketing drives, and other events.

Find out how you can order a photo cutout board to grow engagement with your business

Call us for a no-obligation quote on 0845 0570321