Experiential Marketing with photo cutouts

Are you promoting a business, brand, or cause? Then you might have heard of experiential marketing, also known as event marketing and engagement marketing. The Content Marketing Institute listed it as the number one most effective marketing tactic in a survey, with 72% of marketers saying it was the best.

So what is experiential marketing? Quite simply, it is involving the public in experiences that involve the brand. Rather than just telling them your brand is fantastic, experiential marketing gets them interacting with it themselves and developing a personal bond. Your product or cause becomes a part of their lives.

Event marketing Experiential marketing with photo cutouts standees

Photo cutout boards are a simple but effective example of experiential marketing. Instead of remote, detached hoardings and banners, photo cutout boards are designed to be interacted with. When a couple of people poke their faces through and take a photo, it personalises their relationship with your brand and sticks in their memories. The photo is also a permanent reminder of your brand. And they will quite likely share it on social media so others will see it too.

We have sold hundreds of custom-made photo cutout boards to brands big and small for use at promotional events. One thing they always say is that the boards helped drive more people to their trade stand or increased the number of people stopping for a free sample or to sign up to donate.

event marketing photo cutouts eventprofs experiential

Design is very important for a photo cutout board to be effective. Our team of in-house designers will look at your brand and come up with ideas of how to get its central message across in an image with face holes. We work with you until you are happy with the design and make sure the placement of logos, hashtags etc is ideal.

Then we print it in full-colour high resolution onto durable, weatherproof PVC board which is attached to sturdy metal feet.

We’ve also thought about practicalities like transporting the boards to and from your events. We’ve now added a new option to our range – the folding photo cutout board! It is like a regular board except that it folds in half for easy transportation and storage. So there you have it – the ideal, portable experiential marketing prop!

Check out our folding boards page here

Find out how to order a custom photo cutout board to promote your brand or cause at https://www.photocutouts.co.uk/create-custom-photo-cut-out-boards.htm

Call us for a friendly chat on 0845 0570321

email us at office@connectedshopping.com

 

Brands using our boards this week

The BBC, Frank’s Red Hot Sauce, the Royal College of Veterinary Surgeons and Hertford Regional College are just a few of the brands we’ve made face in the hole boards for this week. Here’s a little bit about them and the types of events they are being used at. Tell your marketing department about us or call 08450 570321 to talk about creating a face in hole board – an effective marketing tool for YOUR brand.

The BBC

Mrs Brown's Boys BBC

This is a detail of a Mrs Brown’s Boys board we made for the BBC to use at the Edinburgh Fringe Festival. We haven’t got any snaps of the board in use yet but here’s our Shelley doing a Mrs Brown before it left our premises!

Frank’s Red Hot Sauce

face in hole board marketing brands

London’s Wingfest chicken wing festival is inspired by the Buffalo Wing Festival in New York State. Hot sauce is a frequent addition to chicken wings, so Frank’s Red Hot Sauce didn’t miss this marketing opportunity and this is their board in use, complete with their Facebook and Twitter handles.

Capital FM South Wales

Capital FM South Wales

Capital FM South Wales are running a photo-sharing campaign using a photocutouts.co.uk board at Cardiff Bay Beach, a Summer event running from 28th July until 3rd September. One more of the growing number of brands using our boards!

RCVS

brands marketing face in hole boards

brands marketing

The Royal College of Veterinary Surgeons used a board made by us for their #findavet campaign at Blenheim Palace which was filmed on Countryfile Live!

Hertford Regional College

Brands marketing experiential

The college commissioned a campaign board from us for their ‘Wish you were here’ campaign to promote their new courses. Complete with web address and hashtag, it’s an effective marketing tool for the college.

New folding design

The Hertford Regional College board is also the first appearance of our new folding board design! It folds in half for easy storage. Call us for details of these convenient new boards – they take up half the space!

Visit our custom boards page

Drop us an email

Brands looking for a good marketing tool, call us today on 08450 570321!

Dogs, gingerbread and sausages! This week’s new boards

We are making more boards than ever this Summer, and they are just flying out the door as all kinds of organisations snap them up for their parties, promotions, fundraising campaigns and product launches. This week’s roundup of new boards happens to feature dogs rather heavily!

And customers love them. Here is a nice testimonial from Runnymede Vets / Pets1st after using the board they commissioned from us for their open day. vets dogs face in hole board testimonial

Here are some folks at the open day enjoying the board. The ‘dog’ doesn’t look too worried considering the size of the thermometer!

dogs thermometer face in hole board

Last weekend was the Allergy & Free From Show at Kensington Olympia in London. We made a board for Asda supermarkets to promote their award-winning Free From range. The hashtag on the board prompted lots of photo shares on Twitter to help promote the brand. Here’s an example:

gluten free photo cutout board

Putting a hashtag on your custom face in hole board is a great way to get people to share photos of your branded board online and give you extra exposure.

We made another dog-related board recently. This one was for Vets4Pets, a nationwide veterinary practice who wanted to promote their business at Dogfest, a distinctly mutt-based show covering all things canine, with dogs the star attendees. Here’s the design, with a human standing in as the dog:

Dogs photo cutout board

And here it is in action at the show, being used as intended by a happy dog ‘running off with the sausages’:

dog sausages photo cutout board

We’ve made face in hole boards for many of the UK’s leading brands, businesses, organisations and charities. The design and manufacture process is simple and straightforward – here’s a little video about how boards are designed, made and delivered.

Photo cutout boards are a proven way to promote brands, causes and businesses. So tell your marketing department about photocutouts.co.uk or ring us yourself for a friendly quote!

08450 570321

office@connectedshopping.com 

photocutouts.co.uk