The thing business owners and marketers crave more than any other is engagement. This means people interacting with the brand in some way, seeing it as a friendly presence in their lives, and talking about it. Engagement can happen on social media, on internet forums, in real life, on the phone, in blogs, and any place where people interact. This generates brand familiarity and leads to more sales.
Photo cutout boards are effective for marketing a business because they create a focus point for people to interact with the brand in the real world. We’ve all seen them around: a logo, a tagline and a mascot (think Tony The Tiger for Frosties) with the face cut out for people to put their faces through.
This is a great way for people to literally get into a brand. A photo cutout board is bold, bright and colourful and puts your brand right in front of people and invites them to play with it. It’s a photo opportunity many people can’t resist, and when they share their photos, guess what – there’s your brand in the photo!
Photo cutout boards serve as portable advertising hoardings that passers-by will see, even if they choose not to interact with them. So the brand has been publicised right there. Unlike simple hoardings, though, photo cutout boards are down at ground level and invite people to put their faces through the holes and take photos. It’s that extra dimension that makes photo cutout boards so effective in marketing a business.
They work brilliantly at trade shows, exhibitions, product promotions, external and internal marketing drives, and other events.
With Crufts coming up this weekend, the nation’s thoughts are with man’s best friend. The world’s biggest dog show will be on our screens showcasing the finest and best-groomed dogs in the country.
It’s the perfect time to also spare a thought for the dogs who are not in the limelight and who are down on their luck. Charity organisations like the Dogs Trust take homeless dogs in, take care of them and find them new homes.
PhotoCutouts are proud to have worked with the Dogs Trust for the last two years to create promotional materials for the charity. Our photo cutout boards have helped in their fundraising efforts around the country. Here’s a glimpse into how we worked with the lovely folks at the Dogs Trust to create their photo cutout boards.
First our artists did a concept sketch based on ideas from the charity’s marketing manager. From the start we included the organisation’s logo and gave their hashtags a prominent position on the board.
This went through a couple more stages with amendments to minor details. Then our designer added colour and made a few more tweaks to produce the final board which the charity approved and accepted.
We printed the design in high resolution onto weatherproof, durable foamex PVC boards, cut out the face holes and added wide, stable feet to stop the boards getting blown over in the wind. These features are standard on all our boards.
We also made some roll-up banners with the same design. These are great for carrying around and unrolling wherever they are needed. They come with lightweight telescopic stands that are easily transportable and can be set up in moments. Here’s a roll-up banner in action.
Photo cutout boards are a proven way to attract people to charity fundraising stands, trade show stands, and other types of promotional or fundraising event. The public like to interact with them and share their photos on social media. If you are a charity fundraiser, get in touch with us now to discuss a photo cutout board for your next campaign.