Here’s how to get people into your product

Product marketing
Photo Cutouts: getting people into your brand

If you have a product to launch or promote, then naturally you want people to ‘get into’ your product. But what does ‘get into’ mean, exactly? Understand its purpose? Appreciate its unique selling points? Become convinced that it’s the best on the market? Be overjoyed about how it solves a problem for them? Recommend it to others? Become loyal users of it?

Well, all of these, of course. But what we meant is quite simply to encourage people to, well, physically get into your product by putting their faces in a board with your product on it! The concept couldn’t be simpler, and you know what? It works. That is why photocutouts.co.uk has gone from an obscure maker of seaside Punch-and-Judy boards to Britain’s leading producer of face-in-hole marketing props, serving brands both big and small. Here are a few of the big brands who have used our boards for marketing:

  • The BBC
  • Unilever
  • Huawei
  • Autoglass
  • The Royal Air Force
  • Seabrook Crisps
  • The National Trust
  • Capital FM
  • World Animal Protection
  • American Express
  • Cancer Research
  • Anglian Water
  • King’s College London
  • Cussons Carex

Product boards from photocutouts.co.uk are the perfect marketing accessory at trade shows, conferences and exhibitions. One example this week is Wavegrip, a company who make hygienic, recyclable packaging for cans. They went all the way to Nashville, Tennessee to promote their products to the Craft Brewers’ Conference, and prepared well in advance by asking us to make them a promotional face in the hole board to take along with them. Here they are sharing board photos on social media.

product marketing tools

They were able to take the board along with them because it folds in two and is easy to carry and set up. Imagine taking the board in the photo on a plane – what a kerfuffle that would be! Well, we thought of that, so our conference boards have the option of coming as a folding two-piece that you can carry under your arm. Wavegrip are going to use their folding board at their next event as well (an expo in Germany), and the next one after that. For a small outlay they now have an excellent marketing tool that screams about their products and that people have fun interacting with and taking photos of (which they are likely to then share on social media, further promoting the brand).

We also make promotional cutouts without face holes to dot around exhibition spaces and use on stands – we can make any shape, size and design required and put whatever branding or message you ask for on them. A fun way of promoting your brand!

product promotion, product launch marketing tools

Got a product, brand or cause to promote? Call us to talk about how we can get people into it!

08450 570321

office@connectedshopping.com

photocutouts.co.uk

Face in hole king Tomoyuki Shioya, we salute you!

Not all heroes are muscular, brash and tough. Sometimes a hero just quietly gets on with his business, and achieves legendary status through sheer persistence and force of will. Tomoyuki Shioya is one such hero, and he’s our favourite person in the world.

Tomoyuki Shioya, face in the hole boards, photo cutout boards
What a legend.

We blogged about him last May because he has stuck his face in some 3,000 face in hole boards in Japan and elsewhere. He also features in our keystone post Face in Hole Boards: A Bit of History. Everywhere he goes, he takes his camera and tripod with him in case he comes across a face in hole board to add to his photo collection. After finishing his office job at 5pm he wanders the streets in search of something to put his face through. He is on record as stating that he wishes to be buried in a face-in-hole coffin.

Now he has made a video about his strange life and his obsession with face in hole boards, which he considers a high form of art. In Japan, many boards are advertising hoardings that present a photo opportunity to passersby that helps to generate interest in brands. Tomoyuki Shioya has taken the photo opportunity and run with it, and Forrest Gump-like, hasn’t stopped running with it. Maybe one day he’ll hang up his camera and declare enough to be enough, but we guess that as long as there are face in hole boards we will continue to see his face in them.

Watch our hero talk about his passion in his own words.

‘I think they are an extremely effective form of communication,’ says Shioya. ‘The people who make them want to make people happy, and people enjoy taking pictures with them. I think what makes them so great is that everyone involved with them is happy.’

We certainly agree with that. Our photo cutout boards are designed to be fun for all involved, and at the same time they can communicate business messages and promote charities. They add an element of fun and interaction that makes people warm to a brand, or just warm the world with their smiles.

For a photo cutout board for your event, business or charity, or just for fun, call us on 08450 570321 or email office@connectedshopping.com today.

5 uses for Photo Cutout boards

Seaside Photo Cutouts
Hire our Seaside Photo Cutouts for your event

1.  Create some wedding memories

Use at a wedding for some humour with the mother-in-law and the other wedding guests. Poke your face through the photo cutout and be photographed as the large lady in the bathing suit or the skinny lifeguard for some light hearted fun with the family.

2.  Brighten up your child’s birthday party 

Whether the birthday boy wants to ride a donkey or be the strong man on the pier, the photo cutouts are bound to create some giggles!

3.  Add something playful to your corporate event

Liven up the staff party with some traditional slapstick saucy postcard style face in the hole boards.  Encourage the shy secretary to let her hair down as a buxom lady enjoying an ice cream on the beach or relaxing with her loved one with a picnic on the sand in these photo cutout boards.

4.  Plaster your pals or teachers with wet sponges in the stocks

The school Summer fair and the time has come to get your teacher back for all that homework. Put them in the photo cutout boards as stocks and soak them with as many sponges as you can.  A funky alternative to the traditional Wooden Stocks you would find in medieval times. Fun for all ages – even grown ups too!

5.  Use as a putting obstacle on your seaside crazy golf course

Bored of the same obstacles on your crazy golf course? Then brighten up your seaside course with a series of  beach themed PicturePutt obstacle pieces, two activities for the price of one! Bound to have your players coming back for another round!