Marketing a business in 2018 with Photo Cutouts

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Get people into your brand – literally!

marketing a business face in hole board
Frank’s Hot Sauce turning up the heat on their brand marketing with one of our boards

The thing business owners and marketers crave more than any other is engagement. This means people interacting with the brand in some way, seeing it as a friendly presence in their lives, and talking about it. Engagement can happen on social media, on internet forums, in real life, on the phone, in blogs, and any place where people interact. This generates brand familiarity and leads to more sales.

Photo cutout boards are effective for marketing a business because they create a focus point for people to interact with the brand in the real world. We’ve all seen them around: a logo, a tagline and a mascot (think Tony The Tiger for Frosties) with the face cut out for people to put their faces through.

marketing a business with photo cutouts
Viasat launched their Epic Drama Channel with a period face in the hole board

This is a great way for people to literally get into a brand. A photo cutout board is bold, bright and colourful and puts your brand right in front of people and invites them to play with it. It’s a photo opportunity many people can’t resist, and when they share their photos, guess what – there’s your brand in the photo!

marketing a business with face in hole boards
The Jelly Lounge use our boards to increase interaction with their brand

Photo cutout boards serve as portable advertising hoardings that passers-by will see, even if they choose not to interact with them. So the brand has been publicised right there. Unlike simple hoardings, though, photo cutout boards are down at ground level and invite people to put their faces through the holes and take photos. It’s that extra dimension that makes photo cutout boards so effective in marketing a business.

They work brilliantly at trade shows, exhibitions, product promotions, external and internal marketing drives, and other events.

Find out how you can order a photo cutout board to grow engagement with your business

Call us for a no-obligation quote on 0845 0570321