AR boards: more interactivity than ever!

Our new AR boards use technology to come alive!

Our photo boards are the ultimate in getting people to interact with a brand, cause or message. They put their faces in them, after all – that’s about as interactive as you can get with your clothes on. But we’re always pushing the envelope here at Photo Cutouts. We’ve come up with selfie boards, folding boards, photo walls … and now, AR boards!

AR boards are augmented reality photo cutout boards

How are these new boards even more interactive than our regular boards? Simple. They have a code printed on them that is recognised by an app that anyone with a smartphone can download. Point the smartphone at the board, and it comes alive with animations, videos and messages that can be personalised to your events!

‘AR’ stands for Augmented Reality. This technology superimposes animations over a scene viewed on a smartphone or tablet screen to make objects appear to be in the scene. Remember the Pokémon Go craze in 2016? That was AR. Players hunted monsters in the real world that would appear to be ‘there’ in the app, superimposed on, say, a street scene.

Our AR-enabled boards have an extra dimension of fun because when viewed with the app, they come alive with animations and messages. Check out the video above for a simple example of our AR boards in action. By the way, we’ve called the product ‘Virtual Reality Boards’ because some of us thought people would understand what they are more quickly that way. Strictly, they are AR rather than VR, and we know that – so please don’t write in!

With these photo boards you don’t need any special equipment like VR goggles, and you aren’t going to be stumbling into things and falling over as you navigate a virtual world. All you need is an AR board and a smartphone. Download the app and point the phone at the AR boards, and watch it come alive!

Find out more about Photo Cutouts AR boards here

 

5 examples of public awareness campaigns with photo cutout boards

Getting people into awareness campaigns – literally!

It’s been a hot year so far for public awareness campaigns by causes, nonprofits and social enterprises.
Many of these campaigns have used our face in the hole boards to educate their audiences and help keep their campaign messages top of mind. The boards help to create a focus for people to interact with as well as a photo opportunity, and with the campaign’s message and hashtag splashed all over the board, well … photos get shared, and that amplifies the message across social.
Here are five examples of the public awareness campaign boards we have supplied recently.

1. #FFSLDN

For Fish’s Sake London is a campaign by environmental charity Hubbub. The message is clear: don’t drop litter in London where it can end up in the Thames, because it really gives aquatic life there a hard time. These boards have been used down by the river to promote awareness.

Public awareness campaign board: For Fish's Sake London

2. #Beesneeds

This was just last week. #BeesNeeds is a campaign by DEFRA and the Bumblebee Conservation Trust to promote awareness of bees and other pollinators. London’s Carnaby Street was renamed Carnabee Street for a week and our board was part of the campaign.

Public awareness campaign marketing

3. Affinity Water

Okay, this one was last November, but we’ve included it because we liked it! Here’s a slightly grainy shot from Twitter – but you can see people having fun with the board! The campaign message? Save water.

awareness campaign marketing

4. Keep Britain Tidy

This one needs no introduction. These boards are used extensively in campaigns around the UK. The message: be a litter hero. Be like Trash Girl.

awareness campaign marketing uk

5. Green Flag Wales

On a related note, here’s our board for Green Flag Wales, aiming to change perceptions about green spaces. The board is pictured with some of the campaign team.

Public awareness marketing

Are you involved in a charity or social enterprise? Would you like to raise awareness of your cause with a photo cutout board? Call us today on 08450 570321 or email office@connectedshopping.com to talk about getting a board made.

Christmas Nutcracker Trail photo boards!

The Christmas Nutcracker Trail – coming to a town near you?

Christas nutcracker photo boards

We have really enjoyed making this group of boards for Odin Events, who are organising a series of Nutcracker Trails to promote Christmas shopping in town centres around the country. Featuring 6.5-foot tall Nutcracker Kings placed strategically around the town, the campaign encourages shoppers and their children to follow the trail and find all the nutcrackers and their names.

We are proud to be supporting this fun programme of festive promotions with specially made photo cutout boards. They present an opportunity to interact with a picture of a nutcracker and take photos to celebrate finding them and completing the trail. Kids and grown-ups alike can’t resist putting their faces in the holes and having their photos taken – and that’s the magic of how photo cutouts promote engagement with locations, brands, campaigns and causes.

Christmas nutcracker doll

Nutcracker dolls are associated with Christmas thanks to German stories like The Nutcracker and the Mouse King by E.T.A. Hoffmann, in which a young girl’s favourite Christmas toy comes alive and defeats the evil Mouse King before he takes her away to a magical land populated by dolls. Tchaikovsky’s Ballet of the same name is based on Alexandre Dumas’s adaptation of Hoffmann’s story.

Nutcracker dolls originated in 17th-century Germany and are traditional Christmas children’s toys there. They became popular outside Germany when World War II soldiers took them back to the United States and the rest of Europe as souvenirs.

For more about the Nutcracker Trail, see below.

Nutcracker trail

Photo Cutouts create gorgeous, colourful face in the hole boards for promotions, branding, marketing, charity fundraising, and special events. There’s still time for us to make one for you for the Christmas shopping season!

See our range of Christmas boards

Find out more about creating custom branded face in the hole boards to promote your business, charity, cause or event.

PhotoCutouts rock the Royal Albert Hall!

Standee royal albert hall
We have made a face in hole version of the famous mural inside the Royal Albert Hall.

Photocutouts is proud to have made a large board for the Royal Albert Hall. Here’s the story behind it!

Visitors to the Royal Albert Hall in London will have seen a large mural in the cafe bar made up of the faces of over 400 stars who have performed there over the last 143 years. It was designed in 2013 by ‘Godfather of British Pop Art’ Sir Peter Blake, who famously co-designed the cover of the classic Beatles album Sgt. Pepper’s Lonely Hearts Club Band.

Sgt Pepper's face in hole board

The mural is a mashup of faces in a similar vein to the iconic album cover. With so many faces, it represents a great opportunity for some face-in-hole action!

We took a section of the mural that features famous faces such as the Spice Girls, Andre Previn, Stevie Wonder, Kylie, Meatloaf and Seal. Then we cut two face holes out and put it on metal feet. The idea is for visitors to the venue to interact with the board and take photos.

Royal Albert Hall face in hole board
Here is the board we made being used by the RAH’s team on social media. Can you see which two faces are real people?

It’s quite a large board at 3m by 2m and is taken from a section of the mural. Can you find the section we used to make the board?

Royal Albert Hall, mural
How many of these Royal Albert Hall performers can you name? Try the interactive version by clicking the image.

Fancy some fun trying to recognise all the famous faces in the original mural? Check out this interactive image of the mural which reveals the name when you click on a face. Or for a challenge, here’s a quiz where you have to name the faces. Try it, it’s fun! (Warning: you can spend hours doing this. We did).

How many famous people can you name?

 

 

Anglian Water make a splash with our boards

Anglian Water
Which uses the least water – a bath or a shower?

When Anglian Water needed some props to attract the public’s attention, they came to photocutouts.co.uk.

H2OMG is an event run by the East Anglia water authority at The Forum, Norwich which aims to educate the public about water consumption in the face of population growth. It is also a free public consultation event where people are encouraged to make their views heard on how they want the company to spend its money and how they think the future of water use in East Anglia should look.

East Anglia is the driest region in the UK, so it’s a pretty important subject, especially with half a million new homes expected to be built in the region in the next 15 years!

H2OMG Anglian Water
Educating the public about fatbergs. Don’t tip oil and fats down the sink, people!

H2OMG is a really fun event with numerous fairground-style attractions, games and activities all centred around water and how we use and abuse it. Visitors can try their hand at the Water Wheel of Fortune or play Beat The Bog, where you throw beanbags into toilet bowls to bring the lids down and reveal fascinating facts about water use in the ‘smallest room’.

Here’s one of our boards in use in this H2OMG promotional video.

Anglian Water liked our photo cutout boards so much they also featured one in their blog.

We thought of suggesting a wet sponge throwing contest because our photo cutout boards are waterproof and perfect for that – but we decided not to because the emphasis at this event is on not wasting water! Anglian Water’s motto is ‘love every drop’.

Our colourful, high-quality photo boards are the perfect way to literally get people into your brand. The public can’t resist interacting with them and they appeal to all ages.

For more info on our custom photo cutout boards, email office@connectedshopping.com or call us for a friendly quote on 08450 570321.

Visit our custom photo boards page

Brands using our boards this week

The BBC, Frank’s Red Hot Sauce, the Royal College of Veterinary Surgeons and Hertford Regional College are just a few of the brands we’ve made face in the hole boards for this week. Here’s a little bit about them and the types of events they are being used at. Tell your marketing department about us or call 08450 570321 to talk about creating a face in hole board – an effective marketing tool for YOUR brand.

The BBC

Mrs Brown's Boys BBC

This is a detail of a Mrs Brown’s Boys board we made for the BBC to use at the Edinburgh Fringe Festival. We haven’t got any snaps of the board in use yet but here’s our Shelley doing a Mrs Brown before it left our premises!

Frank’s Red Hot Sauce

face in hole board marketing brands

London’s Wingfest chicken wing festival is inspired by the Buffalo Wing Festival in New York State. Hot sauce is a frequent addition to chicken wings, so Frank’s Red Hot Sauce didn’t miss this marketing opportunity and this is their board in use, complete with their Facebook and Twitter handles.

Capital FM South Wales

Capital FM South Wales

Capital FM South Wales are running a photo-sharing campaign using a photocutouts.co.uk board at Cardiff Bay Beach, a Summer event running from 28th July until 3rd September. One more of the growing number of brands using our boards!

RCVS

brands marketing face in hole boards

brands marketing

The Royal College of Veterinary Surgeons used a board made by us for their #findavet campaign at Blenheim Palace which was filmed on Countryfile Live!

Hertford Regional College

Brands marketing experiential

The college commissioned a campaign board from us for their ‘Wish you were here’ campaign to promote their new courses. Complete with web address and hashtag, it’s an effective marketing tool for the college.

New folding design

The Hertford Regional College board is also the first appearance of our new folding board design! It folds in half for easy storage. Call us for details of these convenient new boards – they take up half the space!

Visit our custom boards page

Drop us an email

Brands looking for a good marketing tool, call us today on 08450 570321!

Wet sponge boards – they’re waterproof!

Wet sponge aunt sally board
A child throwing a wet sponge at a ‘greedy’ high street estate agent – actually a parent

One thing we don’t mention as often as we should is that our face in hole boards aren’t made of chipboard, wood, cardboard, or anything else that can absorb water and get damaged. In fact they are made of lightweight, waterproof PVC foamex board – which means they are weatherproof and can be soaked at will – as will happpen when you’re having a wet sponge throwing frenzy!

Any of our boards can be used for a wet sponge throwing contest – we’ve even had teachers get sponged at a school open day. But here is an example that was created to lambast everybody’s favourite ‘villain’: the high street estate agent. Boo! Hiss!

To promote their online estate agency, our customer Sellmyhome.co.uk are running a campaign in which a high street estate agent stands in front of a house he has just sold and says ‘You just paid for my new Porsche! Cheers!’.

Throwing things at a figure of ridicule is a time-honoured English tradition. Our face in hole boards are also referred to as Aunt Sally boards. The original Aunt Sally game was played in pub gardens and fairgrounds dating back to the 17th century. People took turns to throw sticks at a wooden head with a clay pipe in its mouth. The winner was the one who broke off the clay pipe. The wooden figure was called ‘Aunt Sally’ in what was really a pretty mean game, but it was long before political correctness so we can let them off.

So don’t forget: the fact that our boards are waterproof not only means they can stay out in the rain without damage, but also that you can stage a wet sponge throwing contest! What’s not to like?

There are still a few months of warm weather left, so order your wet sponge board soon for your next event!

office@connectedshopping.com

08450 570321

 

Beach boards celebrate our coastal culture

This week we’ll take a break from the booming custom made boards side of our business and get back to basics with the boards that started it all: colourful seaside fat lady on the beach-style face in hole boards. Nostalgic and fun, they hark back to the saucy postcards of naughty artist Donald McGill and have become a vintage classic and a cherished part of our coastal heritage.

beach donkey holiday photo cutout board
Little Johnny

They are perfect for seaside parties, beach-themed parties, birthdays, seaside weddings and company events (we can brand them if required).

photo board, skinny jimmy, british seaside tradition
Skinny Jimmy, a classic seaside photo cutout board

Take your pick from our cheeky, postcard-style, traditional beach designs. Choose from Punch and Judy, Ethel and Ernie, Skinny Jimmy, Betty and Billy, Fat Mabel, Little Johnny, Thin Tim & Big Bertha, Doris and Dick and Strong John to add to your event. Perfect for use at school fêtes, parties and family fun days.

fat lady on a beach seaside face in hole board
Here she is … the original Fat Lady on the Beach! Isn’t she lovely?

We think traditional British coastal culture is worth preserving, and it’s nice to see it thriving in a few areas, but much more can be done. Here’s a link to a blog post we made last year which talks about the Seaside Heritage Network, an initiative to catalogue and preserve our valuable coastal cultural assets.

Our seaside boards don’t take as long to make as custom boards, because the designs are already done and we can get the boards out to you in just a few days as opposed to two weeks or more for a custom board. That makes them ideal for last-minute party planning – all we need is a week’s notice. Why not add one to your Summer party, beach event, birthday party? It adds so much fun and is bound to produce some memorable photos!

office@connectedshopping.co.uk

08450 570321

http://www.photocutouts.co.uk/buy-seaside-peep-boards.htm

Custom boards: get people into your brand

Custom face in hole boards

Custom face in hole boards steal the show across the country

Want to get people into your brand? You can – literally – with the ultimate marketing tool: a custom branded face in hole board. The public love to interact with it and take memorable photos that get shared online – with your brand all over the board. It’s a simple idea that time and again has proven highly effective. What’s not to like?

Here are a few of the custom boards we’ve made recently. These are all now out there in use, promoting brands and causes for a small financial outlay. They are weatherproof and hard wearing, so they can be brought out again and again for multiple events.

Custom branded face in hole board

… but sometimes events are one-offs by their very nature. We made this one for a major book launch in Brighton: Bestseller Peter James’s Want You Dead. The location was appropriate for a book launch: The British Airways i360 tower on Brighton’s seafront. While they waited for their copy of the crime thriller to be signed by the author, fans could step into character and be photographed in the board.

Spaceman photo cutout board

This one was for fire and security systems company Schrack Seconet to use at an industry expo. The boards are brilliant at conferences and exhibitions because they draw visitors to your stand.

Rollercoaster face in the hole board

We made this board to support a promotion by Cussons Carex, who were offering half price entry to Alton Towers Resort with special packs of their product. The hashtags for the promotion are featured on the board to get people sharing on Twitter and Facebook.

Mammoth face in hole board

Sea View Beach Cafe on West Runton Beach in Norfolk have been getting a lot of marketing mileage out of this board. Customers and public love to pose in it and get their photos taken. West Runton Beach has just been awarded Blue Flag status. They are proud of it and not afraid to make lots of noise about it to attract visitors! We’re happy to have helped promote their business.

That’s just a small selection of the boards out there right now promoting businesses. Tell your marketing department about photocutouts.co.uk or call us on 08450 570321 to start designing a promotional board for your company.

www.photocutouts.co.uk

office@connectedshopping.com

 

Businesses go photo cutout crazy!

This Spring we have had more orders for photo cutout boards than ever before! Businesses, charities, sports teams and organisations are adding our face in hole boards to their marketing and fundraising activities because of the fun they bring, the photo opportunities, the social media sharing … in short, the buzz. Here are a few examples of the work we’ve done in the last several weeks as the nation’s businesses go photo board crazy!

Autoglass

After a successful board last year, Autoglass asked us to make them another one for the Fleet News Awards at Grosvenor House, Park Lane, London. With a racing theme timed to coincide with the Grand National, this is the design we settled on with them.

photo cutout board for businesses

Royal Veterinary College

The RVC commissioned a board from us for their 2017 Open Day. It encouraged prospective students to ‘step into’ the role of vet, helping them to imagine themselves in the job.

head in the hole board for marketing businesses

And here is the board in action on the RVC’s Twitter feed.

Photo cutout board for open days

Seabrook Crisps

A good example of a hashtag promotion. Seabrook Crisps run a #seabrookselfie campaign and chose us to supply face in hole boards to promote it.

Selfie head in the hole board for marketing

And here it is in use on their social media.

photo cutout promotion, social media

British Psychological Society

The BPS went for a seaside theme for their annual conference in Brighton. Here we’ve taken one of our stock boards (Doris and Dick) and added some branding. That’s a simple way to create a custom branded board.

Doris and Dick traditional seaside face in hole board

 

Brighton Institute for Contemporary Theatre Training

Step into the shoes of dancers with a board used to promote this performing arts school at the Brighton Fringe.

face in the hole board for businesses

Here it is in use at the festival.

marketing, photo cutout boards

So that’s just a handful of the boards we’ve made this month for businesses and organisations. There are plenty more under wraps until after the event has happened.

To promote your business or organisation with photo cutout boards, find out more today by calling 08450 570321 or emailing office@connectedshopping.com