The London Boat Show

Photo cutouts rock the London Boat Show

London boat show, photo cutouts, marketing, face in hole boards
All aboard! They went overboard for our boards at the London Boat Show (enough board puns- Ed)

It just so happened that our MD Richard, a keen boater, went down to the London Boat Show to have a look round and ‘not buy any boats’. And what do you think he spied, apart from lots of salespeople and lots of boats he wasn’t going to buy?

Why, two of our fine boards being used to promote a business, of course! Our eagle-eyed MD took a few snaps.

london boat show uk boat hire marketing
The boards helped to create a buzz around their exhibition stand

The ABC Leisure Group asked us to make two custom boards to promote their boat hire business. Here they are at the London Boat Show as the public get drawn in to interact with them for a photo opportunity. A great chance for the salespeople to talk to them about boats!

We made one narrowboat board and one river cruiser board to reflect the range of boat hire options ABC Leisure have to offer. They were a real hit with the public, lots of whom posed in them for a photo. Here are just a few:

Photo cutouts are soooo keel
Cast off your business with a photo cutout board
London Boat Show, photo Cutouts, marketing, branding
Nothing narrow about the reach of a photo cutout board

We put the hashtags #londonboatshow and #inlandboating on the boards to encourage social photo sharing. In fact we found the above photos on Twitter using those hashtags! That’s a powerful added dimension to photo cutout boards: people love to share their face-in-the-hole photos!

Is your business attending a conference or exhibition this year? What kind of photo cutout board would best represent your brand? We have years of experience in designing boards that get a brand’s message across effectively, with bold bright colours and an element of fun to draw people in.

To start designing a board for your business, just call 0845 0570321, email office@connnectedshopping.com or visit our site!