Photo cutouts at large right now

Central tweeting: Vaillant

A certain bunny enjoyed one of our Photo Cutouts boards at this week’s launch of boiler company Vaillant’s new magazine for installers. Johann the Bunny is named after the company’s founder Johann Vaillant, who invented the closed-system gas-fired geyser in 1894. Here is the rabbit version of Johann fooling around in the special hand-held face in hole board we made for Vaillant’s magazine launch. We don’t blame him. When there’s a face in hole board to play with, what’s a bunny to do?

And of course a lot of people used it too.

Vaillant advance magazine photo cutouts

NowPressPlay

Photo cutouts product launches marketing

Another hand-held board, coincidentally (our boards are usually free-standing and 6 to 7 feet high, though we can make any size required, including folding boards). This one is for NowPressPlay, an educational technology startup who wanted the board for the Bett (British Educational Training and Technology) Showat Excel in London.

now>press>play is an immersive audio resource that engages primary school children in the curriculum through emotion, imagination and movement.

They are getting maximum mileage out of their Photo Cutouts board by including it in a blog post, sharing it on Twitter and Facebook, and holding a social media contest for the best photo with the board using the hashtag #pinkheadphones. The prize? A free month of their product. Smart marketing!

Nuts Over The Atlantic: update

Charity fundraising face in hole boards photo cutouts

The brave lads from Nuts Over The Atlantic  describe themselves as ‘4 distinctly average guys rowing across the Atlantic for #Movember’. But their achievement is anything but average. At the time of writing they have been rowing for 44 days and are under 800 miles from their goal on the American side of the big pond. Their autotiller broke but they have fixed it, they have of course grown beards and have been lashed by storms and huge waves. But they’re still on target!

Nuts over the Atlantic photo cutout

Before they set off on their odyssey we made a Photo Cutouts board to promote their campaign. Nearly there lads!

So that’s just a sprinkling of the boards out there being used to promote campaigns, product launches and brands at trade shows. We can only really blog about the ones that who have posted photos – not everybody does, which is fair enough.

To get a board designed for your campaign, brand or product launch, visit our site , email office@connectedshopping.com or call 0845 0570321!

 

Marketing a business in 2018 with Photo Cutouts

Check out our new video!

Get people into your brand – literally!

marketing a business face in hole board
Frank’s Hot Sauce turning up the heat on their brand marketing with one of our boards

The thing business owners and marketers crave more than any other is engagement. This means people interacting with the brand in some way, seeing it as a friendly presence in their lives, and talking about it. Engagement can happen on social media, on internet forums, in real life, on the phone, in blogs, and any place where people interact. This generates brand familiarity and leads to more sales.

Photo cutout boards are effective for marketing a business because they create a focus point for people to interact with the brand in the real world. We’ve all seen them around: a logo, a tagline and a mascot (think Tony The Tiger for Frosties) with the face cut out for people to put their faces through.

marketing a business with photo cutouts
Viasat launched their Epic Drama Channel with a period face in the hole board

This is a great way for people to literally get into a brand. A photo cutout board is bold, bright and colourful and puts your brand right in front of people and invites them to play with it. It’s a photo opportunity many people can’t resist, and when they share their photos, guess what – there’s your brand in the photo!

marketing a business with face in hole boards
The Jelly Lounge use our boards to increase interaction with their brand

Photo cutout boards serve as portable advertising hoardings that passers-by will see, even if they choose not to interact with them. So the brand has been publicised right there. Unlike simple hoardings, though, photo cutout boards are down at ground level and invite people to put their faces through the holes and take photos. It’s that extra dimension that makes photo cutout boards so effective in marketing a business.

They work brilliantly at trade shows, exhibitions, product promotions, external and internal marketing drives, and other events.

Find out how you can order a photo cutout board to grow engagement with your business

Call us for a no-obligation quote on 0845 0570321