Getting people into awareness campaigns – literally!
Many of public awareness campaigns by causes, nonprofits and social enterprises have used our photo cutout boards. They make a great engagement tool to educate their audiences and help keep their campaign messages top of mind. The boards help to create a focus for people to interact with as well as a photo opportunity, and with the campaign’s message and hashtag splashed all over the board, well … photos get shared, and that amplifies the message across social.
Here are five examples of the public awareness campaign boards we have supplied.
For Fish’s Sake London was a campaign by environmental charity Hubbub. The message is clear: don’t drop litter in London where it can end up in the Thames, because it really gives aquatic life there a hard time. These boards have been used down by the river to promote awareness.
#BeesNeeds is a campaign by DEFRA and the Bumblebee Conservation Trust to promote awareness of bees and other pollinators. London’s Carnaby Street was renamed Carnabee Street for a week and our board was part of the campaign.
3. Affinity Water
Here’s a slightly grainy shot from Twitter – but you can see people having fun with the board! The campaign message? Save water.
4. Keep Britain Tidy
This one needs no introduction. These boards are used extensively in campaigns around the UK. The message: be a litter hero. Be like Trash Girl.
5. Green Flag Wales
On a related note, here’s our board for Green Flag Wales, aiming to change perceptions about green spaces. The board is pictured with some of the campaign team.
Leaves are plummeting off trees, the thermometer is shrinking back into single figures and crisp misty mornings are becoming the norm. Autumn is defined by its plump vegetables: pumpkins, onions, parsnips, mushrooms and other tasty things you just want to roast and whizz up into a thick, warming soup for the chilly months ahead.
This week we’d like to show you a couple of boards we’ve made recently which are for different purposes and niches but which share a theme: crunchy, healthy vegetables! One board is for an awareness-raising campaign encouraging people to go veggie, and the other is for an organic food company who specialise in veg.
The Vegetarian Society
You are what you eat, so this board invites people to ‘become’ vegetables! It was used by VegSoc at a major food fair. Needless to say, the board drew a lot of people to the VegSoc booth, because people just can’t resist having their photo taken as a carrot or a leek!
This company make scrummy organic vegan soups, sauces, pestos and misos in their kitchens in Devon and sell them around the UK. They are also an awareness campaign really – just look at their board! It shows how a plant-based diet cuts your carbon footprint and saves water, which helps Tideford Organics to sell more of their tasty and environmentally friendly products. It’s a win-win for this company, and their board was a winner too!
It’s nearly the weekend, so if you’ll excuse us we’re going to veg out now!