Keep Scotland Beautiful use Photo Cutouts for awareness campaign

We were asked recently to create a dual-purpose face in hole board for an anti-littering campaign by Keep Scotland Beautiful. In preparation for the beach season, it is being used in partnership with ScotRail to raise public awareness of the damage done by littering and to encourage people to bin their litter or take it home.

Our board is mainly used in high footfall areas of Glasgow Central Station as part of the public awareness campaign. The aim is to catch travellers on their way to the beach and give them a robust reminder to tidy up after themselves. The tone is light-hearted and cheerful, and somewhat less litter-shaming than Keep Britain Tidy’s ‘Don’t be a tosser’ litter campaign.

Keep Scotland Beautiful Awareness Campaign

Litter awareness board

Dual-purpose branded signage

This freestanding photo board was a first for Photo Cutouts. The client asked for the face holes in the cutout to be optional. We call this a dual-purpose board because the face ovals are cut out but can also fit back in and blend in for when it is not being used as a face in hole board. The eye-catching artwork serves as both an interactive photo cutout but also as information/backdrop signage.

The campaign also includes a beach cleaning station where the public can take pickers and bags and have a clean-up on the beach, under the #mybeachyourbeach social media hashtag. Travellers are reminded at multiple points about their public duty to clear up after themselves and leave the beaches clean for others.

Beach litter cleaning station

We developed the board in collaboration with the customer to get the artwork and logos just right. It stands on sturdy metal legs so that even a Glasgow breeze and high footfall won’t tip it over. Everybody going through Glasgow Central Station will have seen the board, the plastic bottle mascot, and a team of volunteers brandishing litter pickers. This is a powerful way to convey a message in a public campaign. The board makes it immediately clear what the campaign is about.

Keep Scotland Beautiful also have a stand near the beach where they encourage people to join and raise funds for the charity.

Beach litter campaign

Our boards have been used in numerous public awareness campaigns. See this blog post for more examples of photocutouts.co.uk boards in use at awareness-raising events: https://photocutouts.co.uk/blog/5-examples-public-awareness-campaigns-photo-cutout-boards/

Planning a public awareness campaign? Call our friendly team to talk about options for display boards that boost the message!

01842 337 100

Contact form

Great North Swim features WaterAid board

Great North Swim charity photo board

Our photo boards feature at all kinds of charity and public awareness events. With imaginative, attention-grabbing designs and high quality print, they add a touch of professionalism to campaigns and project memorable messages. The public love to engage with them and take photos – and this is proven to increase brand familiarity and keep the organisation’s name top of mind during and after events. WaterAid are a charity who promote clean water, decent toilets and good hygiene for the world’s populations – and the Great North Swim is an ideal place for them to raise awareness of their work as they raise funds thanks to the efforts of a lot of hardy and charitable open water swimmers.

This year’s Great North Swim took place on Lake Windermere from Friday 11th to Sunday 13th of June. As the Great North Swim’s official Charity, WaterAid needed to make a big splash, so they commissioned a photo cutout board from photocutouts.co.uk to display at the event and draw in the public’s attention. Here’s the board in action next to WaterAid’s stand. Our artist went for a cartoony style for this board which the customer loved. Hopefully there weren’t actually any piranhas in Lake Windermere that day!

Great North Swim charity photo board
Great North Swim charity photo board

WaterAid are going to use this board at future events too – so having a custom board from us is great value for them. We also make folding versions for easy transportation and storage, but WaterAid went for a non-folding model because they have somewhere to stash a full sized board until the next time they need it.

Photocutouts.co.uk are the leading supplier of face in hole photo cutout boards in the UK and a significant proportion of our customers are charities and organisations seeking to promote public awareness. Photo cutout boards are a proven way to achieve that goal. We work with the customer until they are happy with the design and then print it in high quality, attach it to semi-rigid PVC board, add a sturdy frame and ship it out to the customer within 5 working days.

Interested in a board for your charity or public awareness campaign? Call us on 01842 337 100 or send us an email!

See more examples of our photo cutout boards

5 examples of public awareness campaigns with photo cutout boards

Getting people into awareness campaigns – literally!

Many of public awareness campaigns by causes, nonprofits and social enterprises have used our photo cutout boards. They make a great engagement tool to educate their audiences and help keep their campaign messages top of mind. The boards help to create a focus for people to interact with as well as a photo opportunity, and with the campaign’s message and hashtag splashed all over the board, well … photos get shared, and that amplifies the message across social.
Here are five examples of the public awareness campaign boards we have supplied.

1. #FFSLDN

For Fish’s Sake London was a campaign by environmental charity Hubbub. The message is clear: don’t drop litter in London where it can end up in the Thames, because it really gives aquatic life there a hard time. These boards have been used down by the river to promote awareness.

Public awareness campaign board: For Fish's Sake London

2. #Beesneeds

#BeesNeeds is a campaign by DEFRA and the Bumblebee Conservation Trust to promote awareness of bees and other pollinators. London’s Carnaby Street was renamed Carnabee Street for a week and our board was part of the campaign.

Public awareness campaign marketing

3. Affinity Water

Here’s a slightly grainy shot from Twitter – but you can see people having fun with the board! The campaign message? Save water.

awareness campaign marketing

4. Keep Britain Tidy

This one needs no introduction. These boards are used extensively in campaigns around the UK. The message: be a litter hero. Be like Trash Girl.

awareness campaign marketing uk

5. Green Flag Wales

On a related note, here’s our board for Green Flag Wales, aiming to change perceptions about green spaces. The board is pictured with some of the campaign team.

Public awareness marketing

Are you involved in a charity or social enterprise? Would you like to raise awareness of your cause with a photo cutout board? Call us today on 01842 337 100 or email us to talk about getting a board made.

Theme of the week: veg!

An entirely meat free blog post

autumn veg
Some suitably seasonal veg yesterday.

Leaves are plummeting off trees, the thermometer is shrinking back into single figures and crisp misty mornings are becoming the norm. Autumn is defined by its plump vegetables: pumpkins, onions, parsnips, mushrooms and other tasty things you just want to roast and whizz up into a thick, warming soup for the chilly months ahead.

This week we’d like to show you a couple of boards we’ve made recently which are for different purposes and niches but which share a theme: crunchy, healthy vegetables! One board is for an awareness-raising campaign encouraging people to go veggie, and the other is for an organic food company who specialise in veg.

The Vegetarian Society

veg soc vegetarian marketing

You are what you eat, so this board invites people to ‘become’ vegetables! It was used by VegSoc at a major food fair. Needless to say, the board drew a lot of people to the VegSoc booth, because people just can’t resist having their photo taken as a carrot or a leek!

As always, a face-in-hole board is one of the simplest and most effective ways of conducting awareness campaigns. Here are five other public awareness campaigns that have used Photo Cutouts boards at events.

 

VegSoc photo cutout board

Tideford Organics

This company make scrummy organic vegan soups, sauces, pestos and misos in their kitchens in Devon and sell them around the UK. They are also an awareness campaign really – just look at their board! It shows how a plant-based diet cuts your carbon footprint and saves water, which helps Tideford Organics to sell more of their tasty and environmentally friendly products. It’s a win-win for this company, and their board was a winner too!

Veg promotional board
This is an example of our new folding board, which as the name suggests folds in two for easy transport and storage. Perfect for taking to exhibitions and fairs!

It’s nearly the weekend, so if you’ll excuse us we’re going to veg out now!

Visit our site

Email us

01284 848330