Theme of the week: veg!

An entirely meat free blog post

autumn veg
Some suitably seasonal veg yesterday.

Leaves are plummeting off trees, the thermometer is shrinking back into single figures and crisp misty mornings are becoming the norm. Autumn is defined by its plump vegetables: pumpkins, onions, parsnips, mushrooms and other tasty things you just want to roast and whizz up into a thick, warming soup for the chilly months ahead.

This week we’d like to show you a couple of boards we’ve made recently which are for different purposes and niches but which share a theme: crunchy, healthy vegetables! One board is for an awareness-raising campaign encouraging people to go veggie, and the other is for an organic food company who specialise in veg.

The Vegetarian Society

veg soc vegetarian marketing

You are what you eat, so this board invites people to ‘become’ vegetables! It was used by VegSoc at a major food fair. Needless to say, the board drew a lot of people to the VegSoc booth, because people just can’t resist having their photo taken as a carrot or a leek!

As always, a face-in-hole board is one of the simplest and most effective ways of conducting awareness campaigns. Here are five other public awareness campaigns that have used Photo Cutouts boards at events.

 

VegSoc photo cutout board

Tideford Organics

This company make scrummy organic vegan soups, sauces, pestos and misos in their kitchens in Devon and sell them around the UK. They are also an awareness campaign really – just look at their board! It shows how a plant-based diet cuts your carbon footprint and saves water, which helps Tideford Organics to sell more of their tasty and environmentally friendly products. It’s a win-win for this company, and their board was a winner too!

Veg promotional board
This is an example of our new folding board, which as the name suggests folds in two for easy transport and storage. Perfect for taking to exhibitions and fairs!

It’s nearly the weekend, so if you’ll excuse us we’re going to veg out now!

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5 examples of public awareness campaigns with photo cutout boards

Getting people into awareness campaigns – literally!

It’s been a hot year so far for public awareness campaigns by causes, nonprofits and social enterprises.
Many of these campaigns have used our face in the hole boards to educate their audiences and help keep their campaign messages top of mind. The boards help to create a focus for people to interact with as well as a photo opportunity, and with the campaign’s message and hashtag splashed all over the board, well … photos get shared, and that amplifies the message across social.
Here are five examples of the public awareness campaign boards we have supplied recently.

1. #FFSLDN

For Fish’s Sake London is a campaign by environmental charity Hubbub. The message is clear: don’t drop litter in London where it can end up in the Thames, because it really gives aquatic life there a hard time. These boards have been used down by the river to promote awareness.

Public awareness campaign board: For Fish's Sake London

2. #Beesneeds

This was just last week. #BeesNeeds is a campaign by DEFRA and the Bumblebee Conservation Trust to promote awareness of bees and other pollinators. London’s Carnaby Street was renamed Carnabee Street for a week and our board was part of the campaign.

Public awareness campaign marketing

3. Affinity Water

Okay, this one was last November, but we’ve included it because we liked it! Here’s a slightly grainy shot from Twitter – but you can see people having fun with the board! The campaign message? Save water.

awareness campaign marketing

4. Keep Britain Tidy

This one needs no introduction. These boards are used extensively in campaigns around the UK. The message: be a litter hero. Be like Trash Girl.

awareness campaign marketing uk

5. Green Flag Wales

On a related note, here’s our board for Green Flag Wales, aiming to change perceptions about green spaces. The board is pictured with some of the campaign team.

Public awareness marketing

Are you involved in a charity or social enterprise? Would you like to raise awareness of your cause with a photo cutout board? Call us today on 08450 570321 or email office@connectedshopping.com to talk about getting a board made.