We were asked recently to create a dual-purpose face in hole board for an anti-littering campaign by Keep Scotland Beautiful. In preparation for the beach season, it is being used in partnership with ScotRail to raise public awareness of the damage done by littering and to encourage people to bin their litter or take it home.
Our board is mainly used in high footfall areas of Glasgow Central Station as part of the public awareness campaign. The aim is to catch travellers on their way to the beach and give them a robust reminder to tidy up after themselves. The tone is light-hearted and cheerful, and somewhat less litter-shaming than Keep Britain Tidy’s ‘Don’t be a tosser’ litter campaign.
Keep Scotland Beautiful Awareness Campaign
Dual-purpose branded signage
This freestanding photo board was a first for Photo Cutouts. The client asked for the face holes in the cutout to be optional. We call this a dual-purpose board because the face ovals are cut out but can also fit back in and blend in for when it is not being used as a face in hole board. The eye-catching artwork serves as both an interactive photo cutout but also as information/backdrop signage.
The campaign also includes a beach cleaning station where the public can take pickers and bags and have a clean-up on the beach, under the #mybeachyourbeach social media hashtag. Travellers are reminded at multiple points about their public duty to clear up after themselves and leave the beaches clean for others.
We developed the board in collaboration with the customer to get the artwork and logos just right. It stands on sturdy metal legs so that even a Glasgow breeze and high footfall won’t tip it over. Everybody going through Glasgow Central Station will have seen the board, the plastic bottle mascot, and a team of volunteers brandishing litter pickers. This is a powerful way to convey a message in a public campaign. The board makes it immediately clear what the campaign is about.
Keep Scotland Beautiful also have a stand near the beach where they encourage people to join and raise funds for the charity.
Our boards have been used in numerous public awareness campaigns. See this blog post for more examples of photocutouts.co.uk boards in use at awareness-raising events: https://photocutouts.co.uk/blog/5-examples-public-awareness-campaigns-photo-cutout-boards/
Planning a public awareness campaign? Call our friendly team to talk about options for display boards that boost the message!